Marketing Article

Why Your Club Needs a New Website

While many clubs already have a website with basic business information, members today expect a much more engaging web experience than they did in 2000, including interactive features, a modern design and useful content. If you combine a well-designed website with a regularly updated blog, your website will convert prospects into new members by itself.

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Club Management

The Future Business Model of Health Clubs

Let’s fast forward four years to 2020. Just a few years can bring momentous change; compare 2007, when the iPhone was first introduced, to 2012 when 20 billion apps were downloaded. As the growth of apps and technology explodes, classic brick-and-mortar businesses, like health clubs, get increased pressure to evolve or get left behind.

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Industry Trends Article

4 Takeaways from Club Industry's Top 100 Clubs List

Club Industry released their annual list of the top 100 Health Clubs. While many club’s positions on the list are similar to last year’s, deeper analysis reveals some interesting industry trends. These are the important 4 takeaways you need to know from Club Industry’s Top 100 Clubs List.

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Fitness Tech

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Industry Trends

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Club Management

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Marketing

Digital Marketing for Health Clubs Introduction: Your Marketing Pyramid

New technology has changed the way clubs do marketing. It not enough anymore to simply print out some flyers, run a newspaper ad and call it a day. It’s a nuanced, data-heavy and technologically savvy practice that can help your club acquire more members than ever before. Not sure where to get started? Are you using some digital marketing tools, but not in a coordinated way?

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Marketing

3 Easy Ways to Promote Your Gym

It’s no secret that membership sales are the most important part of operating a successful gym, and running promotional campaigns is the easiest and most effective way to reach prospective members. Even the best sales staff will have times when new members are hard to come by. If you’ve experienced a lull in membership sales it may be time to rethink how you’re attracting customers.

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Member Engagement

The Email Survey is Dead

When email surveys first came on the market, they were an incredible innovation over direct mail. After all, direct mail is expensive, has low response rates and is so slow the data is already outdated by the time you get a response. Email killed the direct mail survey.

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