Marketing for fitness facilities has evolved tremendously. More succesful operators are investing in digital marketing, which is increasing traffic, leads and conversions.
Industry consultant Michael Scott Scudder compiled incredibly valuable insights on the best uses of club marketing budgets. Check out our latest infographic to see what he found.
SAN FRANCISCO, Calif. — Feb 14, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Jazzercise is its newest customer. The new myJazzercise mobile app offers members easy access to track their exercise and see the company’s schedule of thousands of classes across the world.
Jazzercise, the original dance party workout, has grown into one of the world’s leading dance fitness companies. Their 8,300+ franchisees teach more than 32,000 classes each week globally. The workouts include constantly changing moves, new beats and a variety of classes. It all began in 1969, when Judi Sheppard Missett started the fitness revolution that became Jazzercise. She still leads the company and even teaches classes each week. Today, Jazzercise is ranked #5 on the list of Fastest-Growing Franchises and #81 overall on the Franchise 500 List by Entrepreneur Magazine.Read More
This week's feature article actually comes from three separate sources:
First, what is "Integral Fitness?"
Well, it isn't necessarily an "is" - as much as it could be a different way of thinking about our business. Lemme 'splain.
SAN FRANCISCO, Calif. — Jan 10, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Fitness Evolution of California, a fast-growing 50 club chain, is its newest customer. The FitEvo mobile app will offer members access to robust workout tracking, fitness challenges and a comprehensive mobile rewards program.
Fitness Evolution is a premium fitness club without premium prices. Their locations combine state-of-the-art equipment, classes, and amenities with a friendly environment and supportive staff, starting at just $9.99 per month. Their popular EvoFiit group training program provides members with a challenging and upbeat environment without a studio. The chain currently has 50 locations in the Northern California area, with plans to grow significantly in 2016.
We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between).Read More
Twenty years ago, fitness companies worked hard on their interactions with clients. Everything was about communicating correctly. Employees were taught to "overcome objections" and how to speak with clients. Others worked on communication materials sharing a view of service benefits and fitness concepts.Read More