Fitness Tech

How to Fix Your Overcrowded Club

Nothing is more deflating to a member’s fitness motivation than arriving to an overcrowded gym. The American Council of Exercise polled people asking, “what keeps you from going to the gym?” With 46% of respondents saying that they’re too crowded, it’s clear that this is a major hurdle for members to stay engaged with your club. Instead of merely surviving in a crowded-gym, members want to know how to avoid the overpopulated times throughout the day. 

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Fitness Tech

3 Crazy Cardio Machines You Have To See To Believe

Many people have the same problem with cardio machines - they don’t have the patience for them. Cardio machines can deliver a killer workout, but when I’m at the gym I don’t have the patience to run in place on a treadmill for thirty minutes, so I end up doing more weight lifting instead where I can quickly switch exercises. While these cardio machines may not be any more effective than the average treadmill or bicycle machine, they certainly would be more interesting to use. These are three crazy cardio machines you have to see to believe.

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Marketing

3 Push Notifications Tips to Increase Member Satisfaction

Push notifications (also referred to as push alerts) are short messages that are delivered to smartphones. The messages will flash on the home screen if the member is actively using their phone or will appear the next time they check their phone. That’s the power of push - if your members have the notifications enabled, they will see your messages.

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Member Engagement

How Your Club Can Reduce Membership Departures

Members are the lifeblood of a fitness franchise. Though clubs are starting to grow their ancillary sales, members still remain the primary revenue driver for a health club bringing in an average of $521 per year. However, with 30% of members leaving every year and acquiring new members costing 5 times more than just keeping existing members, it’s clear that a good member retention strategy is vital to the longevity of a club. 

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Marketing Article

How a Mobile Rewards Program Makes All Your Digital Marketing Tools Better

Many clubs already have a rewards program. Unfortunately those programs are often run through third-party websites, or even pencil and paper. A mobile rewards program drives member engagement because it’s so easy for members (and club staff) to use. Members automatically earn points when they engage with your club using their smartphone, such as when they sign in, track workouts, book classes or make a referral. Members redeem their points for rewards, such as club merchandise, free PT sessions and other goods or services.

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Marketing Article

3 Tips to Maximize your Email Marketing Effectiveness

Email marketing has been around for a long time, but is still one of the most powerful ways to reach out to your prospects and current members. Placing messages right into your prospect’s inbox is a very personal touchpoint and is a easy way to reach your contacts, especially when compared to direct mail or phone calls. Sending special offers to your prospects is also key to nurturing them through the sales process.

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