As the Super Bowl of the fitness industry, #IHRSA2016 definitely sets the tone for much of what will happen in fitness in 2016 and beyond. Over 400 vendors from almost 80 countries displayed cutting-edge technologies, programs and fitness equipment during the four day expo.
So what were the biggest trends we saw at IHRSA 2016?
1. Virtual Reality FitnessWho? Recon Jet
Though this week’s release of the Oculus Rift signals the official start of the virtual reality takeover, the fitness industry has also been making efforts to be a part of the VR market. Startups like Icaros, Widerun and Runtastic have all displayed their VR platforms at recent expos, and there are dozens more companies working on their own VR technologies. At IHRSA 2016, Intel’s $175 million investment Recon Jet was the star of the VR show.
Recon Jet is a sports computer created for long-distance runners and cyclists embedded into a pair of sunglasses. While you’re working out, it presents stats like speed, cadence and calories on a tiny display placed below your right eye. Recon Jet also allows users to download maps to be used offline, meaning the device can be used as a navigation tool while you’re on your run or ride. Though it’s 2.1 megapixel capability isn’t the best, the Recon Jet also includes a camera. Recon Jet’s Chief Marketing Officer Tom Folwer says it’s for those moments when you’re “on your bike and spot something cool.”
Though Recon Jet is still in its early stages, being backed by a $140 billion dollar company certainly bodes well for its future.
The Recon Jet will sell for $699.
2. Interactive FitnessWho? Pavigym
At IHRSA 2016, Pavigym announced the launch of the latest edition of PRAMA, the company’s interactive training system for health clubs. PRAMA is being billed as a new category of fitness with emphasis on interactivity. At first glance, the platform comes off like a cross between a game of Twister and a rave. The PRAMA experience puts in action a fully integrated system that includes sounds, lights, floors and walls to guide users through a unique style of training.
Trainers can control the LED lights via touch screen to designed a range of training sessions and track their members’ progress. The PRAMA also includes individual stations for competitions or customized workout sessions depending on the fitness levels of members.
Contact Pavigym for a quote today.
3. Mobile MarketingWho? Netpulse
Though recent technologies have transformed what it means to work out, they’ve also changed the idea of what it means to market your gym. Netpulse is one of the leaders in making that shift happen. We are in the middle of a mobile revolution, where smartphones and wearables are taking over and consumers are spending more time on mobile devices than ever before. Health clubs need to figure out how to use these new technologies to sell more services. The answer is mobile marketing.
Mobile marketing is simply leveraging smartphones and mobile apps to acquire members digitally. A mobile app from Netpulse involves using a member’s smartphone to attract new prospects, convert prospects to members, engage those new members, sell them more services and finally connect the members’ fitness technology together. Netpulse uses technology like mobile guest passes, text message referrals and hyper-targeted push notifications to help drive the profits of your health club.
Still not sure about the trend of mobile marketing? Check out our Mobile Marketing Manifesto to learn why your club might be falling behind without a club mobile app today.