It’s no secret that membership sales are the most important part of operating a successful gym, and running promotional campaigns is the easiest and most effective way to reach prospective members. Even the best sales staff will have times when new members are hard to come by. If you’ve experienced a lull in membership sales it may be time to rethink how you’re attracting customers.
Here are 3 simple ideas on how to attract potential new members to your health club:
1. Launch a Member Referral Campaign
Launching a referral campaign is a great way to promote your health club. You can offer members a prize for referring a certain amount of friends, incentivizing them to promote your gym to potential new clients. With almost 65% of new members coming from referrals, this is one of the most effective ways to grow your business.
Remember that a successful referral campaign has a clear prize, theme and time duration. To learn more about referral campaigns, check out our free guide The Ultimate Guide to Member Referrals.
2. Offer Free Group Exercise Classes
Group exercise classes have become one of the most popular ways that members workout. Members love classes like zumba, spin and outdoor boot camps because of the fun and motivating group environment. Offering a free trial for one of these classes will give potential members a firsthand look at what your gym offers.
Utilizing platforms like Groupon or LivingSocial to advertise your group exercise deals will help you reach all of their local subscribers, maximizing your campaign’s effectiveness. Yelp Deals works a lot like Groupon, but promote the deal offers right on your Yelp page.
3. Incentivize Positive Yelp Reviews
Having positive online reviews, particularly on Yelp, is a huge advantage against competitors in the fitness industry today. Invite members to win rewards for showing your staff 4 and 5 star reviews on yelp. You could offer gym t-shirts, free PT sessions or even a free month of membership. It might seem like a expensive promotion, but even if that one free month leads to one sale, your promotion will have paid for itself.
Supercharge this process by encouraging happy members to refer their friends after writing their review. Their friends will be even more motivated by the review to come check out your club.
Want to increase your member referrals? Learn how to avoid the 5 mistakes that can lead to failure in The Ultimate Guide To Member Referrals: