Mobile is the fastest growing advertising platform in the United States with spending expected to top $42 billion in 2018. This number is expected to climb so greatly due to the rapidly growing smartphone market that is already at 2.6 billion users globally. With all industries adjusting to the new way to market, here’s why your health club should utilize mobile advertising.
Smartphones Are EverywhereLandlines are a thing of the past and smartphones are here to stay. By 2020 there are expected to be 6.1 billion smartphone users. This is an astounding number, which is almost the current population of the world. There is a mobilization of advertisements for all industries especially the fitness market as 20% of all club facilities buy mobile ads. Members are using smartphones to track workouts, listen to music and connect with their wearables when exercising. Reaching their screens is an effective way for your club to advertise.
The Power of Social MediaSocial media is an indispensable platform for communicating with current members, and establishing your presence to potential new ones. 83% of all clubs use social media as a key ad channel. This number is high due to the popularity of common social media apps for smartphones. Of the 128 million people in the US that use Facebook daily, 78% are mobile users. That provides enormous advertising reach and potential impressions for your health club.
The number of health clubs that have a mobile app rose past 32% this year and by 2020 it’s expected that every club will have a mobile app. It will be as common as having a website. This is due to the myriad of benefits that come with having a mobile app for your health club. A mobile app is great for members, as they can track workouts, connect with wearables and club cardio technology, and schedule classes all from their phone. However, a mobile app is even better for health club owners. It creates a direct point of contact between your club and your members, 24/7. Through push alerts you can offer members deals and coupons on things such as personal training sessions. A mobile app becomes a tool to create constant sales opportunities through free push notification advertising.
Want to take advantage of social media? Check out The Ultimate Guide to Social Media for Health Clubs: