Here’s what you need to know right now about the fitness industry.
1. Fitbit ships millions of new fitness trackers within first month.
Fitbit recently announced that it has already shipped one million units each of its newest wearables, the Fitbit Alta and Fitbit Blaze. The $200 Blaze went on sale at the end of February and is targeted to users who want to track their heart rate and sleep cycle, as well as other real-time health data such as calories burned and steps per day. The $130 Alta, which went on sale March 9th, is a sleek, fashionable wristband that includes interchangeable covers in multiple colors targeted towards women and more fashion-conscious health junkies.
The news gave Fitbit shares a modest boost after its tumble, since August Fitbit shares have lost almost 75% of their value.
2. Google announces an update to rank mobile-friendly websites higher in search engine results.
Google has announced an update to its search results that will help users find pages that “are more relevant and mobile-friendly.” The move makes sense as more Americans own smartphones than ever before and as many countries in regions like Southeast Asia are slowly transitioning to “mobile-only” markets.
Google determines if a web page is eligible for the mobile-friendly label if it meets the following criteria:
- Avoid software that is not common on mobile devices like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
3. Beyonce launches her own fitness clothing line.
R&B superstar and notorious fitness-junkie Beyonce has announced the launch of her new athletic clothing line, Ivy Park. The line is named after her daughter and Parkwood Park in Houston, Texas, where the singer spent much of her childhood. The line is set to release on April 14th at Nordstrom, Zalando and Topshop, and is described as the merger of fashion-led design and technical innovation. It will include tracksuits, t-shirts, headbands, hoodies and hats, as well as swimwear.
Know what else you need to know? The biggest trends in fitness tech for 2016. Check out our 10 Tech Trends in 2016 guide to get in the loop.