Marketing

4 Great Ideas for Your Holiday Marketing Campaign

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Your average consumer may not naturally think of doing their holiday shopping while working out; however, this doesn’t mean that it’s a lost cause. In fact, over 50% of holiday shoppers reported being open to purchasing from a business they had not used before.

This year, give your members a reason to do some of their holiday shopping at your club. The secret is coming up with a compelling offer that your members can’t refuse.

1. Gift and Service Packages

The key to a great offer is that it’s both easy and compelling enough to get people to act. For example, you could offer great deals on apparel or wearable tech in your pro shop. Bundled PT and massage service packages also serve as great gifts, while encouraging potential members to come and try your club. In fact, gift cards are the most popular gift among all income levels.

Great gift ideas include:

  • Apparel or the latest wearable from your pro shop
  • Treatments from your club's wellness center
  • PT or group fitness packages

2. Throw a Party

Hosting a holiday event is the perfect way to thank loyal members. Host the event during a peak workout time at your club to ensure member participation. Play some holiday music, provide some healthy snacks and get ready to engage with your members. This could also be a good event to allow your members to invite a guest to check out your facilities.

3. Run a Holiday-Themed Fitness Challenges

Fitness challenges are a great way to engage your members during the holidays, as members are particularly motivated by New Year’s resolutions and the extra holiday weight they've gained. Come up with a prize that your members will love and encourage them to participate in the challenge through your club’s mobile app.

4. Appreciate Your Members

There is no better time to show extra appreciation for your members than the holidays. A special thank you email or coupon for club services and merchandise is the perfect way to thank your members for a great year and encourage loyalty for years to come.


Get a handle on your holiday promotions. Download our guide:

holiday-guide

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