The International Health, Racquet & Sportsclub Association is holding its 35th annual convention next week in Orlando. With over 10,000 members from 75 countries, IHRSA is a chance to meet members of the fitness industry from around the globe. One of the highlights of IHRSA is learning from some of the best and the brightest in the industry at keynote speeches at networking events.
For those attending, these are the five speaking events you can’t miss during your time at IHRSA:
Jay Baer, founder of Convince & Convert and New York Times best-selling author, will help your club with the difficult task of reaching your members in a digital world. Jay’s answer: Be useful. He’ll use examples from real clubs that have made their marketing so useful, that members pay for it--not the club’s services, they pay for the marketing. You can hear his hilarious and practical advice on Monday, March 21 at 10:45 AM.
Have you found yourself feeling stretched too thin at work or home? Are you busy, but not productive? Is your schedule constantly interrupted by other people’s demands? If the answers to any of these questions are yes, then CEO of This Inc. Greg McKeown's talk is for you. Learn how to become the designer of your own life to maximize your productivity on Tuesday March 22 at 8:30 AM.
Randi Zuckerberg, Founder & CEO of Zuckerberg Media and New York Times bestselling author, is excited to share with you the most important trends of technology and business that are affecting your club in 2016. Her interactive speech will share her story of Silicon Valley success, which for Randi ranges from her Emmy Award-winning coverage of the 2010 midterm elections, to her time running social marketing for Facebook. Don’t miss her talk on Wednesday, March 23 at 8:30 AM.
Nir Eyal works in the intersection of psychology, technology, and business. His book Hooked: How to Build Habit-Forming Products, was named one of Inc. Magazines “Top 10 Marketing Books of 2014”, and was a Wall Street Journal bestseller. Nir’s talk explains what makes some products engaging successes, and others ignored flops. Nir’s “Hook Model” is a four-step process that’s designed to create products that encourage customer interaction. Discover the secrets of the Hook Model on Thursday, March 24 at 11:30 AM.
Industry veteran Bryan O’Rourke, CEO of Integerus and CSO of Fitmarc, consults with the leading fitness and health club brands around the world. At IHRSA he will lead this educational session that will teach you how to assess your club’s competitive position. He also covers how to create a strategic plan, and how to prioritize different business needs of your club. Discover how to execute on your club’s new plan on Tuesday, March 22 at 2:00 PM. You can also catch Bryan’s networking roundtable Technology: Trends, Opportunities & Challenges on Wednesday, March 23 at 1:30 PM.
Fitness is going mobile! Our guide can help you stay ahead of the competition by developing your own mobile marketing plan: