Mar 22, 2018
Mar 22, 2018
eGym to acquire mobile app business of Netpulse,
the leading provider of customized apps for fitness facilities
● The eGym ONE connected training floor now reaches 12,000+ facilities globally
● The eGym / Netpulse combined mobile platform solves all aspects of a club’s mobile needs
● eGym CEO Philipp Roesch-Schlanderer: “Valid and digital training documentation essential factor for successful training”
● Netpulse CEO John Ford to become new CEO eGym North America
● eGym workout tracking now available in the Netpulse App
Munich/San Francisco, 22nd of March, 2018.The German high-tech fitness company eGym, based in Munich, announced today, that it will acquire the entire mobile application business of Netpulse Inc., based in San Francisco, the leading provider of customized apps for fitness facilities. The current CEO of Netpulse, John Ford, will become the new CEO of eGym North America. The new CEO of Netpulse will be Alex Peacock, who has served as Chief Commercial Officer of the company up to this point. The Chairman and Co-Founder of Netpulse, Tom Proulx, will join the Board of Directors of eGym.The parties involved agreed not to disclose any details of the transaction.
eGym offers software-based, intelligent training solutions to several thousand gyms in Europe:
- 18 fully electronic strength machines for all major muscle groups;
- the eGym Trainer and Fitness Apps, which keep gym members highly motivated;
- eGym ONE, the open cloud platform, which intelligently networks studio equipment that currently remains isolated, in order to create a comprehensive training experience. Currently, eGym already connects devices from more than 50 industry partners, including Matrix, Precor, Polar and Runkeeper.
Netpulse is the largest provider of mobile apps for health clubs with thousands of customers globally, including Planet Fitness, Gold's Gym, and 24 Hour Fitness as well as European heavy weights Virgin Active, Migros, DW Fitness First and INJOY .
Helping your members experience your club mobile app at the right time is crucial to the percentage of your members that you can convince to download your app in the early stages of joining.Read More
Jan 8, 2018
We're a week into the New Year and I'm loving the feedback we're getting from clubs utilizing the app. Prospects love it, new members are using it and they have added the app into their business strategy. Just like I mentioned in my last post, there are 5 steps to success with your mobile app in 2018 and today I'm coming at you with step #2!Read More
Dec 12, 2017
Let's face it, we're about 2 weeks away from the busiest time in our industry. Quite simply, it's crunch time. As you're reading this, you are probably preparing marketing material, training sales staff and optimizing operations for the massive influx of prospects.
This is the time of year when people are coming through your door looking to change their lives. Unfortunately only 8% of people achieve their New Year's Resolutions, and as we see year in and year out, a good number of people that walk through the door in January, are no where to be found by the next December. It's actually been shown that 80% of the people that join in January are actually gone in 5 months.
Luckily for you, you have an amazing resource in a mobile app that can really differentiate your facility from the ones that see that 80% churn.
This year my resolution to you, is that because of your mobile app, you are going to retain more members, bring in more prospects, and make more money.
You have my word. But how do you do that?
I don't want to overwhelm you with a ton of steps, so today I'll share with you step 1 and over the coming weeks we will share with you the following steps.
It's important that you take action on each step, and if you do, I promise that not only will your app engagement increase but your facility engagement will go through the roof as well.
So what does this mean? It means that your app has to be an integral part of your business process. What I mean by this, is that it should be a direct part of your marketing, your club tour, and your sales process. Even before we can engage a member with the app, we have to make sure that they know about the app right? If someone doesn't know about a feature, they can never benefit.
As you're optimizing operations this year there are a few things that you can do to to take action on this step.
#1. The app needs to be part of your sign up process: It’s part of your gym so make it part of your tour, your sign up process and your onboarding. Make it an integral part of the facility. It is the passport to your business. It's how you communicate with members, how they sign up for classes, see the class schedule and earn rewards points.
#2. Emphasize the value: Ask yourself this: Why would I download the app? Remember this, people don’t care about features, businesses care about features. Instead of showing the features, provide “Here’s what you can do with our app”. NOT “here’s what our app can do.” Identify your members reason for joining your gym in the first place and focus on the app features that are most relevant to their reasons for joining. (This is Sales 101 by the way).
#3. Highlight the core features: What are the features that your members will get the most out of. Pick 2-3 that will really WOW the member. Your Rewards program? The class schedule if they take classes? The workout tracking? What about your app is going to change the experience in the gym for this member.
#4. Don’t Overwhelm Users: Keep it simple. Your pitch should be the value and the core features directly related to that member's goals. Help them download the app, show them a few things and let them be on their merry way.
#5. Have a direct Call to Action: For some facilities the call to action is, "Download the app or you won't be able to check in." For others, they have a deal in the deals tile, something like a free month, discounted sign up fee, personal training special etc, that can only be utilized if a member downloads the app. Getting users immediately involved in your app helps them continue to grow as engaged users and allows them to get excited about your app.
Go ahead and take action on step one and keep an eye out in the coming weeks where we will be sharing how you can gain access to steps 2-5.
LONDON, U.K — November 2, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Soll Leisure is its first customer in the U.K to re-launch their club mobile app with the integration of eGym, a best-in-class open source intelligent cloud-connected solution. The new Soll Leisure mobile app will enable members to track comprehensive strength training exercises, create custom workout plans and get prescribed routines from personal trainers thanks to the eGym Trainer app and Fitness app.Read More
SAN FRANCISCO, USA — October 18, 2017 — Netpulse, the leading provider of mobile apps for health clubs, today announced Plus Fitness as its newest client. The Plus Fitness mobile app, along with eGym Trainer App, will enable the franchise to more effectively prescribe workouts to members and engage them on their smartphones.Read More
NEW YORK, New York. — September 18, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today important enhancements to its partnership with eGym, the leader in digital fitness and training. In the deepening partnership, John Ford, CEO of Netpulse, will additionally take responsibility for driving the growth of eGym’s North America business in a joint sales partnership. The sales partnership extends to Europe, where the eGym team will further support Netpulse’s rapid global expansion. A new product integration plan will see eGym’s rich digital training tools embedded directly inside the Netpulse mobile apps.Read More
Sep 25, 2017
Recent reports have shown that mobile users are averaging 5 hours a day on their phones. One report even noted that 58% of all smartphone users don’t go one hour without checking their phones. Imagine the opportunities for you to engage your members while they are constantly looking at their phone; searching, communicating and tracking.Read More
On the evening of August 25th 2017, Hurricane Harvey reached land in Rockport, TX, a small town just about 3 hours south of Houston. With wind gusts as high as 130 miles per hour and rainfall hitting 50+ inches, Harvey was the nation's first major (Category 3 or stronger) hurricane landfall since Hurricane Wilma struck South Florida in October 2005, an almost 12-year run.Read More
If you’re ever in or around Madison, Mississippi and want to get a workout in, look no further than Madison Healthplex Performance Center. This week our Template For Success interview is with Kerri Cook who is the Marketing Coordinator at Madison Healthplex. She wears multiple hats around the club and is a major reason why Madison has been so successful in running their club mobile app.Read More
SAN FRANCISCO, Calif. — Sep 5, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that UFC GYM, a client who uses their full suite of mobile tools, exceeded 100,000 referral leads in the first half of 2017, just six months after launching their mobile app.
With over 140 locations throughout the world, UFC GYM gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. The franchise has grown rapidly with more than 50 locations opening in the past two years and over 50 locations planned for next year. To support this growth, UFC GYM knew that digital would be a critical component of their offering.
This past week I had the absolute pleasure of sitting down and talking with Gio Piediscalzi, the Membership and Sales Manager at Northwest Community Healthcare Wellness Center. Gio also is the extremely successful App Manager in the facility who has guided this 5,000+ member multi - purpose facility to over 2,000 downloads in just under 4 months.Read More
My heart sank upon learning that Michael Scott Scudder had passed away earlier this week. Michael has been among the most insightful and invaluable contributors to the commercial fitness industry. He spent the last 35 years coaching club operators and helping them grow, personally and professionally.
I first met Michael several years ago by way of an introduction from Kelly Card. We immediately hit it off and started talking about technology and marketing. As a newcomer to fitness, I was blown away by Michael’s wealth of knowledge about trends and history. We quickly became friends, frequently writing ebooks and hosting webinars together. Oh man, did we have fun doing those webinars! Michael and I had a blast playing off of each other, joking and sharing some wisdom to the 100+ attendees that dialed in each time.Read More
SAN FRANCISCO, Calif. — March 21, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Club Pilates is its newest customer. The new Club Pilates mobile app makes class schedules, booking, purchasing classes and tracking workouts seamless for members.
Founded in 2007 and franchising since 2012, Club Pilates is the nation’s largest and fastest growing Pilates franchise. The concept has taken off quickly: there are over 400 locations sold in 33 states and 2 countries. Its growth has been led by CEO Anthony Geisler, former LA Boxing / UFC Gym owner. The studios have been so successful in part due to their required minimum 500 hours vs. the common 40 hours of instruction for trainers. The result is a wildly popular fitness franchise that employs over 500 instructors who will deliver over 7 million workouts to tens of thousands of members in 2017.Read More
SAN FRANCISCO, Calif. — February 28, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today a new partnership with eGym, the leader in digital fitness and training. The new integrated product will enable members to track comprehensive strength training exercises, create custom workout plans and get prescribed routines from personal trainers.
With eGym’s integrated product, health clubs using the Netpulse mobile app will be able to provide the advanced workout tracking capabilities of eGym. eGym offers two seamlessly integrated apps: one for the personal trainer and one for the gym member. With a library of over 1,000 exercises, personal trainers can intuitively create highly individual routines and gain insights into their clients’ progress based on their activity data. Gym members will be able to track their activities, follow their individual training plan and enjoy motivating features like progressive activity levels and competitive leader boards. These features allow for a higher level of interaction between personal trainers and their members.
Marketing for fitness facilities has evolved tremendously. More succesful operators are investing in digital marketing, which is increasing traffic, leads and conversions.
Industry consultant Michael Scott Scudder compiled incredibly valuable insights on the best uses of club marketing budgets. Check out our latest infographic to see what he found.
SAN FRANCISCO, Calif. — Feb 14, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Jazzercise is its newest customer. The new myJazzercise mobile app offers members easy access to track their exercise and see the company’s schedule of thousands of classes across the world.
Jazzercise, the original dance party workout, has grown into one of the world’s leading dance fitness companies. Their 8,300+ franchisees teach more than 32,000 classes each week globally. The workouts include constantly changing moves, new beats and a variety of classes. It all began in 1969, when Judi Sheppard Missett started the fitness revolution that became Jazzercise. She still leads the company and even teaches classes each week. Today, Jazzercise is ranked #5 on the list of Fastest-Growing Franchises and #81 overall on the Franchise 500 List by Entrepreneur Magazine.Read More
This week's feature article actually comes from three separate sources:
First, what is "Integral Fitness?"
Well, it isn't necessarily an "is" - as much as it could be a different way of thinking about our business. Lemme 'splain.
SAN FRANCISCO, Calif. — Jan 10, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Fitness Evolution of California, a fast-growing 50 club chain, is its newest customer. The FitEvo mobile app will offer members access to robust workout tracking, fitness challenges and a comprehensive mobile rewards program.
Fitness Evolution is a premium fitness club without premium prices. Their locations combine state-of-the-art equipment, classes, and amenities with a friendly environment and supportive staff, starting at just $9.99 per month. Their popular EvoFiit group training program provides members with a challenging and upbeat environment without a studio. The chain currently has 50 locations in the Northern California area, with plans to grow significantly in 2016.
We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between).Read More
Twenty years ago, fitness companies worked hard on their interactions with clients. Everything was about communicating correctly. Employees were taught to "overcome objections" and how to speak with clients. Others worked on communication materials sharing a view of service benefits and fitness concepts.Read More
We've spent the last twelve weeks writing a series of blog posts about how your club can use digital tools to increase your marketing effectiveness. Now that we've covered all of the tools, this post is supposed to help you get started. There's a lot to take in, especially if you're just starting to use digital marketing tools. These 4 steps to improve your gym's digital marketing tactics will help you properly use these new tools to outrun your competition.Read More
With the world growing more connected by the day and with billions of people primed to buy smartphones over the next five years, building one’s brand through the internet has never been more vital. Over the last few years however, popular platforms like Facebook, Twitter and Instagram have become inundated with things like bland advertising campaigns and uninteresting corporate social media presences.Read More
Classic tactics such as direct mail, cold calls, TV ads and signage have been the backbone of club’s marketing efforts for decades. These non-digital tools still have purpose today, but to get the most out of these tactics you should try applying digital concepts to them. If you can answer these questions about each of your tactics, your marketing effectiveness will likely improve. Here are the three questions to consider:Read More
Many businesses have already started generating buzz for the holidays. A survey of online retailers found that 59 percent of retailers in the US and UK kicked off their holiday promotional campaigns in September. While you may not have a million dollar budget, you can leverage tools such as social media or your club’s mobile app to connect with your members and deliver offers that will get them excited this holiday season.Read More
In the old days, members had to fill out reams of paperwork to refer a friend. Now they can seamlessly use your club’s mobile app to make referrals. All they have to do is tap on their friends contact in their smartphone and your app takes care of the rest by sending an automated text message with a link to download your app. Once they’ve downloaded the app, the the prospect can sign in and seamlessly visit your club with a mobile guest pass.Read More
Imagine a wearable you don’t have to remember to put on every day and would be impossible to lose. Chaotic Moon, an Austin-based technology firm, has created a prototype line of “Tech Tats”, which are skin-mounted monitors that provide a live reading of vital signs through a small circuit using electric paint.Read More
Google Adwords is one of the most popular online advertising platform for both display ads and search engine ads. Display ads are graphical banner ads that appear on Google’s network of millions of websites -- much like an online billboard. Search ads are text ads that appear when people search for specific keywords in Google.Read More
Beacon technology is changing the way smartphones interact with the real world. These devices, known as iBeacons, are coin-sized items that can be placed in locations and communicate with a smartphone that is nearby. They have become increasingly more popular in retail locations as the technology allows for stores to send customers tailored offers, notifications, and coupons based on where they are in the shop.Read More
Online business review directories allow customers to share their experiences and give a rating. Owners and managers are also able to publicly directly respond to reviews. Yelp is the most popular, but other sites such as Yellowpages, Angie’s List, Foursquare and Google Places are influential as well.Read More
Netpulse, the #1 provider of mobile apps for health clubs, announced today that its mobile platform now integrates with InTouch Technology’s lead management solution. The integration enables health clubs to automatically track mobile referrals and guest passes by seamlessly creating and updating leads in the club’s sales management system. This initiates customized prospect follow up and reminders for the club’s sales team, which decreases the chance of missed sales opportunities.Read More
Indoor or outdoor, cycling is considered one of the best forms of cardiovascular exercise, because it has virtually no impact on the body. Whether you’re cycling to get outside more or to save money on your daily commute, there are health benefits to cycling that other forms of cardio can’t replicate.Read More
Many clubs run already run rewards programs. But these programs are often still run with pen and paper, with club staff having to manually record everything, or through clunky third party websites. Reward programs should support desirable real world behaviors, drive digital engagement and incentivize key conversions. Mobile is ideal for a successful rewards program because it has the ability augment real world behaviors and induce behavior change. For example, when you reward members for checking-in, you’re incentivizing them to go to the club, which increases retention and keeps members who would have otherwise quit coming back to your club.Read More
Let’s fast forward four years to 2020. Technology will become the backbone of the new health club model, allowing members to connect more than ever before. Offering the ability to connect members to club technology will no longer be a differentiating factor but an industry standard; how your health club personalizes the member experience is what will set your gym apart from the competition.Read More
What do you charge for your membership fee? $20 a month? $100 a month for advanced classes? Even if you charged $1,000 a month, you wouldn’t even come close to the most expensive gyms in the world. These gyms are opulent, sometimes ridiculous, and all have very, very high membership fees. Wondering what $2,500 a month gets you? Read on to find out: these are the three most expensive gym memberships in the world.Read More
Did you know that Americans now spend more time on social media than any other online activity? This means there’s a large group of active and potential new members out there for you to engage with. Engaging with prospects and members on social media can not only drive brand recognition but drastically increase sales.Read More
Nothing is more deflating to a member’s fitness motivation than arriving to an overcrowded gym. The American Council of Exercise polled people asking, “what keeps you from going to the gym?” With 46% of respondents saying that they’re too crowded, it’s clear that this is a major hurdle for members to stay engaged with your club. Instead of merely surviving in a crowded-gym, members want to know how to avoid the overpopulated times throughout the day.Read More
Many people have the same problem with cardio machines - they don’t have the patience for them. Cardio machines can deliver a killer workout, but when I’m at the gym I don’t have the patience to run in place on a treadmill for thirty minutes, so I end up doing more weight lifting instead where I can quickly switch exercises. While these cardio machines may not be any more effective than the average treadmill or bicycle machine, they certainly would be more interesting to use. These are three crazy cardio machines you have to see to believe.Read More
Push notifications (also referred to as push alerts) are short messages that are delivered to smartphones. The messages will flash on the home screen if the member is actively using their phone or will appear the next time they check their phone. That’s the power of push - if your members have the notifications enabled, they will see your messages.Read More
Members are the lifeblood of a fitness franchise. Though clubs are starting to grow their ancillary sales, members still remain the primary revenue driver for a health club bringing in an average of $521 per year. However, with 30% of members leaving every year and acquiring new members costing 5 times more than just keeping existing members, it’s clear that a good member retention strategy is vital to the longevity of a club.Read More
Many clubs already have a rewards program. Unfortunately those programs are often run through third-party websites, or even pencil and paper. A mobile rewards program drives member engagement because it’s so easy for members (and club staff) to use. Members automatically earn points when they engage with your club using their smartphone, such as when they sign in, track workouts, book classes or make a referral. Members redeem their points for rewards, such as club merchandise, free PT sessions and other goods or services.Read More
Email marketing has been around for a long time, but is still one of the most powerful ways to reach out to your prospects and current members. Placing messages right into your prospect’s inbox is a very personal touchpoint and is a easy way to reach your contacts, especially when compared to direct mail or phone calls. Sending special offers to your prospects is also key to nurturing them through the sales process.Read More
Owning a successful fitness club is more difficult than ever. With low-priced competition expanding every year and members using wearables to workout anywhere they want, it’s harder than ever to stay in business. Whether you’re a new franchisee or a long standing local health club, here are 5 huge mistake you can avoid while running your club:Read More
The announcement of the new iPhone 7 stole the show at Apple’s launch event on Wednesday September 7th, but Apple also quietly announced plenty of cool new tools for fitness fans as well. The big fitness news is all in the new Apple Watch. Along with more powerful hardware, the new Apple Watch Series 2 is now much more fitness friendly, and appears to becoming an essential tool for fitness tracking enthusiasts, especially when compared with the Series 1. Here are the 7 big fitness announcements from Apple’s launch event.Read More
The world is going mobile. Almost 70% of Americans own smartphones and spend over 3 hours a day using mobile apps. Your members are looking for digital ways to engage with your club and a mobile app is one of the best ways to do so. With the right features your app can become the one-stop-shop for all of your members’ fitness needs. Members who have smartphones can download your app and use features such as mobile check-in, referrals, class signups, fitness challenges and tracking.Read More
Rewards programs aren’t new. Frequent Flyer Miles, hotel rewards points and “buy-10-get-1-free” ice cream punch cards have been around for decades. Your club probably has a rewards program as well. But many clubs are still using a website, or even worse pencil-and-paper to track their rewards points. Going forward, your club needs to have a mobile rewards program. Here are 5 crazy statistics that prove why.Read More
The old thinking in marketing is to blast your message out to as many people as possible -- whether they want to hear it or not. The goal of smart digital marketing is to bring interested people to you. Drawing prospects in with relevant and informative content will create more customers and brand loyalty than purchasing another billboard or direct mail campaign. Your blog’s content can attract people who would have otherwise never heard of your club.Read More
While many clubs already have a website with basic business information, members today expect a much more engaging web experience than they did in 2000, including interactive features, a modern design and useful content. If you combine a well-designed website with a regularly updated blog, your website will convert prospects into new members by itself.Read More
Let’s fast forward four years to 2020. Just a few years can bring momentous change; compare 2007, when the iPhone was first introduced, to 2012 when 20 billion apps were downloaded. As the growth of apps and technology explodes, classic brick-and-mortar businesses, like health clubs, get increased pressure to evolve or get left behind.Read More
New technology has changed the way clubs do marketing. It not enough anymore to simply print out some flyers, run a newspaper ad and call it a day. It’s a nuanced, data-heavy and technologically savvy practice that can help your club acquire more members than ever before. Not sure where to get started? Are you using some digital marketing tools, but not in a coordinated way?Read More
It’s no secret that membership sales are the most important part of operating a successful gym, and running promotional campaigns is the easiest and most effective way to reach prospective members. Even the best sales staff will have times when new members are hard to come by. If you’ve experienced a lull in membership sales it may be time to rethink how you’re attracting customers.Read More
When email surveys first came on the market, they were an incredible innovation over direct mail. After all, direct mail is expensive, has low response rates and is so slow the data is already outdated by the time you get a response. Email killed the direct mail survey.Read More
It’s impossible to deny that smartphones have become more important than computers for many people. In Thailand for example, there are almost 50% more phones than there are people. As more and more people go mobile, it’s important for your company to go mobile too. At this stage of the game, your customers aren’t hoping that you’ll have a mobile strategy--they’re expecting it.Read More
Imagine a sales rep that literally never sleeps. She spends every day and night engaging with members, talking to them about trying personal training, or she is chatting up prospects, getting them excited about all of the benefits of a membership with your club. Your Club Mobile App is that amazing sales rep (and it never takes a lunch break).Read More
Maintaining a steady stream of new referrals is vital for any health club. Many clubs allow members to make referrals year round, but find that many of their referrals come in during contests. But what if you could run a successful referral contest every day? New technology makes creating a successful daily referral machine possible.Read More
Most people have an idea of what the perfect gym looks like. You might imagine a picturesque gym with brand-new equipment and spotless floor-to-ceiling windows. But having a good gym is more about what you can’t see. Functionality and environment are more important than shiny signage. But what are the functions your club needs to focus on and what are just distractions?Read More
The rise of digital and mobile technologies demand an upgrade to the way we approach rewards programs in the fitness industry. With so many new high-tech options out there, it’s tough to determine what rewards program is right for your club. What are the features your program needs to engage your members and unlock powerful marketing opportunities?Read More
Yelp is an online business review directory with a social media twist. Yelp hosts profile pages for businesses where customers can share their experiences and leave a rating. In turn, business owners can respond to reviews, post pictures and share other information about their business.
Yelp should be treated as one of your most important social media channels. 81% of customers conduct online research before making a purchasing decision, and Yelp is often the first website they visit. If your Yelp page is incomplete and filled with bad reviews, it will have a direct negative impact on your club. But with a little work, your Yelp page can serve as a free marketing channel that converts curious clickers into real new members.Read More
There are many digital tools your club can use, but just using a bunch of tools at the same time isn’t a real strategy. Running your club’s social media account is smart digital marketing tool, but it’s not a strategy. Neither is running referral competitions or having a rewards program. A true strategy requires all of your tools to work together in a deliberate, coordinated way. Clubs with successful digital strategies think of their strategy in terms of different layers that are dependent on each other to succeed. These are the three levels of a building successful digital marketing strategy.Read More
History is a little fuzzy on the origins of the suggestion box, but the anonymous tip box has existed in businesses for at least 110 years. Ever since its invention, businesses have been dealing with its flaws - it’s slow, you don’t get many tips and the tips you do get are anonymous. Then came online surveys as the feedback method of choice. While email surveys are better than pen-and-paper, they still only give you a limited perspective of a small subset of members.Read More
A little motivation is a powerful thing. Some of your members don't need any help; they already workout every day in pursuit of their fitness goals. For everyone else, a little push is necessary. One of the most motivating tools is a Rewards program. Members take club-positive actions such as signing in or registering for a class, and earn reward points they can redeem for club merch, free PT sessions or other prizes.Read More
SAN FRANCISCO, Calif. — July 19, 2016 — Netpulse, the #1 provider of mobile apps for health clubs, announced today the release of Mobile Feedback, a new product for the Netpulse Club Mobile App that allows health club operators to seamlessly collect real-time feedback from members through their smartphones. With Mobile Feedback, members have an opportunity to rate the club after each workout, providing valuable information that helps operators identify which members to upsell, and which members to prevent from cancelling their membership.Read More
Pokemon Go is the latest viral sensation and a fascinating business case. Pokemon Go is a smartphone mobile app based on the popular Pokemon franchise. Players can catch, train and battle with virtual creatures that can only be found in the game when the players are in certain real-world locations. Players meet up in real life hot spots to train and battle each other at virtual gyms. After launching on July 8th the game is already is on pace to be one of the most popular apps of all time.Read More
Converting prospects into new members is one of the most essential--and difficult--tasks for clubs. Clubs have been trying to use traditional marketing tactics for decades to get new members in the doors. While these tactics reach members, they often don't reach them in the right time or place. Push notifications are short messages that directly appear on members' smartphone screens. Reaching members directly on their smartphones is revolutionizing referrals. This case study covers how one club sent just one push notification and in return earned $9,600 in new memberships.Read More
Social media is now the homepage of the internet. Whether to read the latest news or check-in with friends, people are spending more people on social media than ever before. With 2 billion users and nearly 5 billion posts every single day, Facebook is by far the most popular social media platform out there, making it potentially the most powerful marketing tool for your health club.Read More
Did you know that almost 2 billion people use mobile apps on a daily basis? Mobile apps are the way that the majority of us interact with the different brands in the world. For the news, you might have the New York Times as your go-to app. For discounts, you might tap open Groupon. For fitness, why can’t your club’s mobile app be the go-to for all of your members?Read More
Snapchat is the newest, quirkiest and fastest growing social media platform on the market. It’s a mobile messaging platform that lets users sent temporary photos, videos and drawings and it’s primary audience is the Millennial generation. People generally use Snapchat to share small moments of their day with their friends, but it’s also beginning to double as a marketing tool for business across all industries.Read More
At this point you probably know how important mobile apps are to all of us. In fact, 85% of all smartphone usage time is spent using mobile apps. But did you know that a mobile app is also key to your gym acquiring new members and keeping them engaged?Read More
With club memberships steadily increasing over the last 15 years (from 32.8 million in 2000 to 54.1 million in 2014), it’s evident that fitness is becoming a bigger part of Americans’ lives. But fitness is more than an hour on the treadmill or skipping ice cream once a week. Living a healthy lifestyle is something that people are thinking about all day, not just when they are actively working out.
With more than 78 billion apps downloaded last year, it's clear that mobile technology is impacting every facet of our lives, including how we work out. Between mobile apps, wearable devices and group fitness classes fitted with all sorts of technology, health clubs aren't what they used to be.
Check out our latest infographic for some insight on the Mobile Revolution, and see how it impacts your club.Read More
Branding is one of the most important parts of any business. It’s how your customers recognize you and how you are perceived by the public. Your brand is the idea that your members are going to connect with when they think about your club. With fitness industry competition higher than ever, it’s important to have a recognizable brand that members can identify with and relate to.Read More
Today we have apps for nearly anything, and the trend is only going to keep growing. Within minutes, you can hire a dog walker, a dry cleaner or a grocery deliverer all through mobile apps. Just like apps are becoming the new normal for everyday tasks like dog walking, a club mobile app is becoming the new normal for gyms around the world.Read More
It’s now easier than ever before to get your club’s brand in front of the eyes of millions. How? Through the power of social media. Social media platforms like Facebook, Twitter and Instagram have redefined how people around the world communicate and as a result have also redefined how businesses need to market themselves. In 2016, almost 80% of Americans have a social media account, and within three years there are expected to be as many as 3 billion social media users worldwide.Read More
Keeping your members engaged is one of the most important tasks for any club. Fitness challenges are an excellent engagement tool. They keep members motivated to keep working out and the friendly competition helps build a community. But many clubs still run challenges the old fashioned way--with pencil and paper, and with members' progress tracked by hand. This case study covers how one club used new technology to revolutionize their fitness challenges, and saved a $450 membership in the process:Read More
If you run a health club, you probably know that your member management and billing software (MMS) is the lifeblood of your business. It gives you data on important things like attrition rates, delinquent payments and even reasons why your members cancel their memberships.Read More
Push alerts are the future of member marketing communications. They're short messages that are instantly delivered to your members' smartphone home screens. Members that opt-in to receiving alerts engage with the messages 20 times more often than with the average fitness industry email. This case study shows how one club utilized the power of push to sell 20 new personal training packages--with just one push alert.Read More
Marketing isn’t easy. Marketing your health club in the digital age is even harder. With more people using smartphones and other digital devices than ever, your club has to figure out how to update your marketing strategy for the 21st century. Not sure where to start? Here are a few ideas that can help get you started.Read More
Everyone knows Youtube is big. But do you know just how massive Youtube has become? Youtube reaches more 18 to 34 year-olds than any cable network in the US and has over a billion users that watch hundreds of millions of hours of videos everyday.Read More
SAN FRANCISCO, Calif. — June 6, 2016 — Netpulse, the #1 provider of mobile apps and technology solutions for health clubs, announced today that it has raised $13 million to support its accelerating growth. The investment, led by August Capital and with participation from Javelin Venture Partners, Nokia Growth Partners and DFJ Frontier will fuel Netpulse’s continued expansion as the dominant market leader for mobile technology in the fitness industry.Read More
Figuring out the best strategy to get the most out of your club mobile app isn’t easy. Which aspects do you prioritize? How do you know if you’re on the right track? Is a mobile app even right for your club? Here are the five most important questions you need to ask yourself before getting started.Read More
Instagram is a social networking app that is used to share photos and short videos. Although there is space to write captions and a comments section, Instagram is a mostly visually based social network. It’s the newest of the Big Five (Facebook, Twitter, Instagram, Youtube, Yelp), but it already has more than 400 million monthly active users.Read More
SAN FRANCISCO, Calif. — May 26, 2016 — Netpulse, the #1 provider of mobile apps for health clubs, announced today the launch of its Enterprise Mobile Platform, a complete digital solution for enterprise health clubs to deploy a mobile app that will drive club marketing, member engagement and operational efficiency. Combining industry-leading technology with deep customization, the Enterprise Mobile Platform enables large fitness organizations to deliver a robust mobile app to market at a fraction of the time and cost of building from scratch.Read More
In The Future of Wearables in Health Clubs webinar, Netpulse VP of growth Greg Skloot and MYZONE co-founder and president Emmett Williams, discuss how club operators can leverage wearable technology to engage members and boost retention.Read More
Get amped for the Mobile Marketing Bootcamp, a 5-part interactive email course! Savvy club operators are discarding traditional marketing methods for new mobile tactics to achieve amazing results, like increasing referrals by over 300%.
By the end of this course, you'll master acquiring new members and selling more services, like PT, at a far lower cost of acquisition.Read More
Seemingly overnight wearable tech has transformed into one of the biggest consumer trends in the world. From devices that shock you out of your bad habits, to watches that give you data about the quality of your sleep, these tiny devices have no apparent limits.Read More
Most gyms follow the same marketing playbook. Direct mail, cold calls, emails, print advertisements and maybe a TV spot if the budget allows it. This playbook has been the health club standard for decades. But in 2016 it is becoming clear that these marketing tactics are growing increasingly stale. Nearly 2/3 of Americans own a smartphone and the effect of mobile hitting the mainstream has revolutionized many industries, including hotels (Airbnb), taxis (Uber) and killing time on the subway (Candy Crush).Read More
Unless you’ve been hiding under a rock you’ve probably noticed the recent rise of wearables. You’re likely already familiar with personal tracking devices like Fitbit or apps like Apple Health, but there’s another category of fitness tracker that you may not be as familiar with—the group heart rate monitoring system.Read More
A midsize club chain was doing well, but was facing the eternal health club pain point: acquiring new members. They tried traditional tactics, but they weren’t getting enough new members into the club. Furthermore, the club was spending a fortune on billboards or TV ad buys. They needed a marketing strategy with a better return on investment.Read More
Marketing your gym just isn’t as easy as it used to be. Billboards, direct mailers and other member acquisition strategies simply aren’t as effective anymore because of the ways that most modern gym members consume their information. With more people than ever owning smartphones and over 50% of all digital media being consumed on mobile devices, your gym may struggle to reach and engage new members without integrating new innovations into its marketing strategy.Read More
The average gym member of today is more tech savvy than they were just five or 10 years ago. As a result, they expect your club to be too. Though wearables are officially mainstream, the field of nutrition tracking apps on the market is less robust. Integrating nutrition tracking into your club can give your gym the competitive edge over your competitors, while also creating new avenues to increase revenue.Read More
A club reviewed their revenue and expenses for the month and determined that they needed to increase non-membership revenue. Selling memberships alone simply wasn’t driving profitability, and the operators know they had to focus on other sources, like personal training.Read More
What if a single 200 character message could make your club almost $10,000 more in annual revenue? With push notifications, it’s possible.Read More
Twitter is a microblog used to share short bits of information (under 140 characters). It’s one of the most popular social networks in the world and is the platform that offers you the chance to directly engage with the most members. Whether you are an expert or are logging on for the first time, here are 5 Twitter tips for gyms.Read More
What if a single message sent to a member’s smartphone could help your club sell dozens of personal training packages or bring in thousands of extra dollars in annual revenue? With the power of push notifications, all these things are possible.Read More
A club wanted to focus on improving member engagement. They wanted to host a fitness challenge but their past efforts hadn’t gotten the results they were looking for. Instead of just trying again with a new theme or more expensive prize, they decided to try something new and hosted their new challenge through their club mobile app.Read More
One club brought in $9,600 in new annual memberships from one push notification. Another sold 20 personal training packages. It's not magic, it's mobile. In our Ultimate Guide to Push Notifications, you'll learn all of the secrets to using push notifications.Read More
Today, having a good member management and billing system (MMS), like ClubReady, is not the only prerequisite for running a successful club. In an increasingly mobile-driven world, launching a Club Mobile App is quickly becoming a requirement and one of your members' most demanded club amenities. However, just launching any mobile app is not enough. Your app needs to become the center of your club's fitness experience, meaning it should integrate with all of your club technology, especially your MMS.Read More
Elevate, the United Kingdom’s largest B2B event dedicated to physical activity, is just around the corner! With over four thousand attendees from disciplines like sports science, leisure management, performance and even government, Elevate is a premier networking and learning opportunity for the fitness industry.Read More
A small health club was facing an age-old industry problem: how were they going to get new members through the door? Their 300 members loved their focus on boot camp training, but they needed to reach new prospects. They had tried traditional marketing tactics like direct mail campaigns and new club signage, but their dollars weren’t getting new members in the door.Read More
SAN FRANCISCO, Calif. — April 26, 2016 — Netpulse, the #1 provider of mobile apps for health clubs, announced today a new integration with MYZONE, an accurate heart rate monitoring system that rewards effort. The integration will enable health clubs to offer members direct access to MYZONE wearable data within their club’s mobile app. Members can now check-in to the club, view class schedules, book personal training sessions and access their MYZONE workout data all from one app.Read More
Smartphones have changed the way people exercise. Mobile apps now enable people to track workouts, set goals and analyze progress over time. With the current market value of health and fitness apps at $4 billion, it’s clear that they’ve become an integral part of the fitness industry.Read More
Every club is going to lose members. But are members leaving for reasons you can fix, such as unfriendly staff or outdated equipment? Or do members most often quit for reasons out of your control, like moving away or due to an injury? IHRSA issued a comprehensive survey in the United States to determine the biggest reasons why members quit their health clubs. Here are the top 5:Read More
Traditional marketing tactics just don’t work the same anymore. Direct mailers and billboards simply aren’t as effective as they used to be, because the way people consume information today is drastically different than it was even ten years ago.Read More
Getting your club’s mobile app on the App Store is a big accomplishment, but it’s only half the battle. Now the hard work of convincing your members to download your club mobile app begins. It doesn’t have to be hard though--here are 5 ways to convince members to download your app.Read More
At some point or another, everyone has found themselves in front of a mirror. Maybe you had to do your hair, makeup or just wanted to check out your guns after a good workout. Either way, most mirrors until now have been used to highlight the external features of our bodies.Read More
Club marketing tactics haven’t really changed in decades. Many health clubs “stick with what they know” and spend a vast portion of their marketing budget on signage, billboards, or radio and television advertisements. While those methods worked for a long time, they become less effective every year. Here are 4 reasons why your club’s traditional marketing tactics are outdated:Read More
20 years ago Tina Day was only a member of The Alaska Club, who dropped her young daughter off at the club’s child care facility while she attended her favorite group fitness classes. Today Tina and her daughter are still members -- but now when Tina is done with her workout, she steps into her role as the Director of Marketing & Public Relations for the Alaska Club.Read More
The rise of wearables over the last five years has been meteoric. Almost 25% of Americans now own one, nearly 15% use them daily and within two years the global market is expected to top $12 billion. The hype behind them makes sense. They’re trendy, futuristic and help millions of people accomplish their personal health goals.Read More
FIBO 2016 features 3 conventions in 1: FIBO Expert, FIBO Passion and FIBO Power. The three shows feature 850 exhibitors and 136,000 visitors from April 7-10th in Cologne, Germany. With so much to see and do at FIBO, it's easy to miss out on new and exciting fitness innovations. In case you're not in Germany or spent all your time checking out the FIBO Power bodybuilders, here's a recap of what's happened:Read More
When you are assembling your club’s marketing budget, it’s important to determine how much each of your members is worth. The best metric to use is the Lifetime Value (LTV) for each of your members. This is the total amount of revenue you expect to earn from a member during the length of their membership at your club.Read More
Fitness is going global! People around the world are recognizing the importance of staying fit and healthy. But not all fitness is created equal. Does the country with the most clubs have the fittest population? Does high fitness revenue mean lower obesity? Find out which country comes out on top as the healthiest with our International Fitness Showdown!Read More
FIBO 2016 is over, but its impact on the fitness industry will reverberate for the rest of the year and beyond. The fitness industry is shifting rapidly and the biggest trends at FIBO will soon become standards in the fitness industry. Here are three of the biggest trends from FIBO that will affect your club’s business in the future.Read More
The wearable revolution is here. Wearables are the talk of every 2016 tech convention, new products like Fitbit’s Alta and Blaze are flying off the shelves, and within two years the global wearable market is expected to be worth over $12 billion. With #FIBO2016, one of the biggest fitness industry events in the world, we decided to take a look at the sexiest wearables on display at the Exhibition Centre Cologne in Cologne, Germany.Read More
I spoke on April 7th at FIBO 2016 about “How to Convert Digital Customers into Members, and Members into Digital Clients.”
I focused on digital conversion - converting prospects to members using digital tools and channels, and driving a desirable actions from a club’s member base. I looked at digital conversion techniques from other industries that inspired us, and how they can be applied to the fitness industry.Read More
The fitness industry is becoming more technologically advanced. Products are rapidly being released that transform members’ fitness experiences. There are wearables that can track your heart rate, virtual reality fitness companies that help transport your workout to a fantasy destination of choice, and even body scanners that can analyze your risk of obesity or heart disease within 30 seconds.Read More
Larry Page, co-founder and CEO of Google, recently said, “We are no longer in a mobile-first world, we are in a mobile-only world.”
You only have to look around to realize the authenticity of this statement. By the numbers, there are roughly 6.8 billion mobile phone subscriptions, compared to a world population of 7 billion. In fact, more people have access to a mobile phone than they do a functional toilet.Read More
If you’re like most club operators, you've already jumped onto the social media bandwagon. You may even be tweeting regularly or sharing interesting pictures with your followers on Facebook and Instagram. For many clubs, the challenge is that you aren’t getting enough followers or likes, and you’re wondering if social media is worth your time. You’re busy running your club after all!Read More
With #FIBO2016 right around the corner, the biggest names in the fitness industry are getting ready to flood the Exhibition Centre Cologne in Cologne, Germany. The show, which features over 725 exhibitors from 40 different countries, will take place from April 7-10 across over 130,000 square meters of exhibition space.Read More
Today, having a good member management and billing system (MMS), like ABC Financial, is not the only prerequisite for running a successful club. In an increasingly mobile-driven world, launching a Club Mobile App is quickly becoming a requirement and one of your members' most demanded club amenities. However, just launching any mobile app is not enough. Your app needs to become the center of your club's fitness experience, meaning it should integrate with all of your club technology, especially your MMS.Read More
The old club marketing tactics are expensive and ineffective. The Ultimate Guide to Marketing Budgets will show you a new way to allocate your marketing budget to tactics with the lowest member acquisition cost in the fitness industry.Read More
Netpulse is excited to present you with Club Mobile Apps: Build or Buy.
Orangetheory, Gold's Gym, and Retro Fitness have launched club mobile apps. Many other fitness organizations are trying to advance their digital strategies as well. The biggest question is: do they buy a customizable solution or build an app themselves?Read More
What good is designing a great brand identity, if your club doesn’t use it correctly? Once you’ve identified how you want your club to be perceived by your members, the next step is ensuring that your members actually do view your club in that desired manner.Read More
The Twittersphere was buzzing with excitement during #IHRSA2016. It was nearly impossible to keep up with the new IHRSA tweets being posted every second. Don't worry about missing anything though - we've compiled the funniest videos and other social media highlights for you here. Enjoy the best of Twitter from #IHRSA2016.Read More
In case you missed it (ICYMI), Nir Eyal, author of Wall St. Journal bestseller, Hooked: How to Build Habit-Forming Products, and CEO of Nir and Far, closed out the action at #IHRSA2016 with a keynote address about how habit-forming products and services can help the fitness industry engage and retain their members.Read More
Today’s #IHRSA2016 spotlight is on innovator and industry veteran Life Fitness. Life Fitness has created fitness solutions for trainers and clubs for over 45 years. After inventing the Lifecycle exercise bike, the first electronic piece of workout equipment, Life Fitness has pursued their mission of keeping people active with a wide range of cardio, strength and group training products.Read More
New technology has been taking the fitness industry by storm, and as expected, the 35th annual IHRSA tradeshow didn't miss a beat. Vendors, keynote speakers and club operators have come from all over the world to showcase and experience the latest and best the industry has to offer.Read More
The action was fast and furious on the third and final day of #IHRSA2016. With over 400 exhibitors from around the globe even Superman couldn’t experience everything that IHRSA had to offer. For the mere mortals that couldn’t see it all, we’ve got you covered with a recap of all the highlights from Day 3.Read More
#IHRSA2016 is up and running and we’re on the ground with the latest updates. Here is the Day 2 recap. The highly-anticipated tradeshow featuring the fitness industry's top vendors finally opened to the public at 10 A.M. and will run today and tomorrow until 6 PM. It features over 400 exhibitors from dozens of countries showing off the latest technology, products, services and innovations the industry has to offer.Read More
With eight clubs in and around the city of Philadelphia, Sweat Fitness has been a staple in the City of Brotherly Love since opening for business 20 years ago. Each location has it’s own distinct personality and feel, while also providing valuable amenities such as an indoor track, a swimming pool and body fat analysis.Read More
Fun Guy Friday: your weekly dose of fitness satire.
Orlando. The home of Mickey Mouse and painful humidity. Of course #IHRSA2016 is the main event this week, but the conference center is just the tip of Orlando’s iceberg of awesome attractions. Everyone knows about Disney World, but Orlando has so much more to offer if you step off the beaten path. Like a frozen bar or gator theme park!Read More
The biggest names in the fitness industry are all getting ready to descend into the Orange Country Convention Center in Orlando to attend IHRSA 2016, the industry’s premier trade show. With over 10,000 attendees from nearly 80 countries #IHRSA2016 is sure to be a hotbed of innovation, education and of course, fitness.Read More
The International Health, Racquet & Sportsclub Association is holding its 35th annual convention next week in Orlando. With over 10,000 members from 75 countries, IHRSA is a chance to meet members of the fitness industry from around the globe. One of the highlights of IHRSA is learning from some of the best and the brightest in the industry at keynote speeches at networking events.Read More
With the IHRSA trade show just a week away, it’s probably safe to say that all of us at Netpulse can’t wait for the event to finally kick off. The four-day event takes place March 21-24 at the Orange County Convention Center in Orlando. The banner message for the Netpulse booth this year is that “Fitness is going mobile.”Read More
For ten years, Pivotal Fitness has provided members with with top notch fitness facilities in four South Carolina cities, and in Fort Lauderdale, Florida. At 50,000 square feet, the club caters to a wide range of members, offering group classes like Zumba and yoga, personal training sessions, and even includes a nursery for parents.Read More
Fun Guy Friday: Your weekly dose of fitness satire.
Once upon a time in 1991, being in a history textbook meant something. It signified that humanity collectively decided that you were worth remembering. Then the internet happened. Now we no longer get to choose what gets remembered - the internet records everything, forever. While the fact that my Facebook page is eternal bodes poorly for my future Presidential run, I am thankful for the internet because now America's brief obsession with spandex and group exercise will live on forever too.Read More
Remember when you couldn’t make a phone call and check your email at the same time? Well times have changed. The upcoming March 28th release of the Oculus Rift virtual reality headset officially ushers in a new era of technological innovation.Read More
2016 will see the introduction of microtransactions to the fitness industry, a business model where consumers purchase individual units of products and services instead of packages. Clubs can use microtransactions to sell members individual personal training lessons or group classes at a discounted price. This enables members to purchase services in a way that best fits them. For example, instead of having to sign up for a four week class or PT package, members will more often be able to purchase single sessions at their convenience, right from their smartphones.Read More
SAN FRANCISCO, Calif. — March 8, 2016 — Netpulse, the #1 provider of mobile apps for health clubs, announced today the release of Mobile Acquisition Add-Ons, four new features that will transform the way club operators acquire new members. These features for the Netpulse Club Mobile App allow operators to leverage their members’ smartphones to seamlessly attract prospects and convert them into members at a far lower cost than traditional marketing.Read More
Our world is becoming increasingly mobile, as evidenced by the nearly 180 billion apps downloaded in 2015. What this means is that when your business decides to enter the mobile app foray, you’ll need to know exactly what you’re looking for in terms of design, or else your app will fall almost immediately to the wayside.
Michael Dabish grew up with Powerhouse Gym. His father is a founder of Powerhouse, and Michael spent his adolescence with the club as a part of his family's’ business. This instilled a passion for fitness that continued into adulthood. Today, Michael continues living a healthy lifestyle; he loves actively pursuing and achieving his fitness goals, and enjoys being a part of the fitness industry.Read More
Every business has a brand. Put simply, your brand is the idea or image that your members connect with when they think about your club. As competition in the fitness industry increases, it’s more important than ever to have a recognizable brand that members (and potential members) identify with and relate to.Read More
With club memberships steadily increasing over the last 15 years (from 32.8 million in 2000 to 54.1 million in 2014), it’s evident that fitness is becoming a bigger part of Americans’ lives. But fitness is more than an hour on the treadmill or skipping ice cream once a week. Living a healthy lifestyle is something that people are thinking about all day, not just when they are actively working out.Read More
With two locations in Tulsa, Oklahoma, Sky Fitness has built itself into into a visionary health club since opening up shop ten years ago. Their two 40,000 square feet facilities are designed with the committed health club member in mind, complete with yoga and pilates studios, nationally certified fitness experts and a rock climbing wall.Read More
It’s safe to say that the world has changed dramatically in the last few years. We can summon taxi’s with the tap of a finger, chat face-to-face with friends on the other side of the globe and even experience other people’s experiences virtually. So why is it that so many health clubs still use analogue methods to market their services? As technology continues to become a more prevalent, the only way to stay competitive is to structure your gym’s marketing plan around digital platforms.Read More
One of the top ways for gyms to stay competitive in the fitness industry is to make sure that they have a great locker room. A clean, comfortable locker room can really create an impression on a prospective member and help them pick a gym to join. Today, many clubs have taken this idea to the next level by following current trends of upgrading their locker rooms into luxurious escapes from working out. Don’t have the budget for a steam room? Here are 5 budget-friendly ideas that can help to give your locker room that luxury feel!Read More
After eight years of analyzing business results data from over 8,000 clubs, Michael Scott Scudder has discovered the five characteristics that failing clubs have in common.Read More
The fitness industry is changing. Today's members are responding to a new way of approaching fitness -- where wearable integration, mobile club check-ins and hyper-personalization are becoming the norm. Furthermore, the rise of large high-value, low-cost chains, specialty studios and apps like ClassPass are fundamentally changing the ways clubs do business.Read More
As technology becomes a bigger part of the world around us, it's allowed people to create things never before imagined. It’s redefined countless industries and has completely transformed our idea of how things are supposed to work. For the fitness industry, it means there’s never been a more exciting time. Dozens of startups have begun trying to answer the question: How can we make fitness easier? And they’ve had some amazing results.Read More
Billed as the region’s most complete fitness center, the Wilmington Athletic Club has served the small North Carolina port city for almost 15 years. Since opening it’s doors as a racquetball facility in 2002, the club has transformed into a 35,000 square foot facility that includes a full-sized basketball court, cardio and weight training, massage therapy and even a dietician.Read More
Fun Guy Friday: Your weekly dose of fitness satire.
Just as we all face the inevitability of death, your club’s equipment will too one day perish. Instead of investing $6000 in a treadmill that will break down and join the rust heap in the sky anyways, consider some of these extremely low-cost equipment alternatives.Read More
There’s nothing anybody hates more than buying or downloading an app that doesn’t do what they expect it to. That’s why almost a quarter of all mobile apps are used only once. With mobile apps becoming a bigger part of the fitness industry, your club has to make sure its app doesn’t fall into the one-and-done category. It isn’t enough to have members download your app; it needs to be something that’ll engage them and make them want to use it again. And the key to that is one thing--personalization.Read More
Your Bi-Weekly Dose of Fitness Tech News
Competition in the fitness industry is fierce. New clubs seem to open daily, and everyone is fighting for members. The obvious goal for all operators is growth--both in number of members and locations. But as much as you may dream of having dozens of locations across your region, the reality is that only few are set up to succeed. Launching additional locations is a costly venture and if done poorly, could literally cause a once profitable business to shutter.
Introducing The Club Scalability Map...Read More
You may have suspicions about what bothers your club members the most. Is it lines for the equipment? The radio stations? Are your trainers too tough? Fortunately, Blair McHaney of Clubworks has taken the guesswork out of it. After analyzing over 400,000 data points assembled via Medallia, Blair determined the top seven things club members hate.Read More
After 19 years of working at Exertec Health and Fitness Center, Nori Hongo was looking for a way to take his club to the next level. After earning his degree in Commercial Fitness Management, Nori has spent a majority of his career building Exertec into the popular health club it is today.Read More
Every business has a brand. Put simply, your brand is the idea or image that your members connect with when they think about your club. As competition in the fitness industry increases, it’s more important than ever to have a recognizable brand that members (and potential members) identify with and relate to. To get started, we need to answer the question, “What does a brand do for my club?"Read More
Push notifications, short messages that pop up on your members’ smartphone screens, can be one of the most powerful marketing tools for your club. With push notifications you can alert members of open spots in a class, flash sales of gym services or merchandise and timely club updates. Push notifications are a potent engagement tool--as long as your members stay subscribed. It’s easy to drive your members to unsubscribe by misusing push notifications. Here are the 5 secrets of sending powerful push notifications.Read More
We're excited to present the free PDF "10 Tech Trends in 2016." This guide will give you valuable insight on the emerging technology trends that will impact your club and how to capitalize on them to increase member engagement and drive revenue.Read More
You’ve hired a great staff, purchased the newest equipment and have a diverse range of regulars who work out at your club. But how well do you really know your business? The best way to ensure your business is as successful as possible is by digging deep into your performance metrics. Your member management system (MMS) is your best friend when it comes to being able to parse through all the numbers.
Jennifer Morgan knows good design when she sees it. After earning her bachelor's degree in Graphic Design, she worked as a freelancer for Premier Fitness. Jennifer used to lead classes and do freelance design work for Premier Fitness but eventually joined full time, and is now their Fitness Director.Read More
Fun Guy Friday: Your weekly dose of fitness satire.
After a season full of insufferable Deflategate Hot Takes, Super Bowl 50 is finally here! We’re here to break the big game down for you--but instead of discussing irrelevant things like “What team wants it more” or “Which QB has the best fashion sense” (Hint: It’s not the guy who tucks his jersey into his jeans on national TV), we’re going to break it down by what matters--speed and size. Who is fit enough to survive the 60 minute battle for glory?Read More
Going green is not a passing fad, nor does it have to involve going through a byzantine certification process. Utilizing environmentally friendly practices is not only important to your members, but it will also save your club money. Equinox and The Green Microgym are great examples of clubs that made the investment into going green and are now reaping the rewards.Read More
The first iPhone was released on June 29, 2007. It took less than nine years for smartphones to change from a novelty to a necessity for millions of people. Smartphones are used for everything now -- from commuting to working out, even dating. In fact, you’re probably reading this on a smartphone right now.Read More
Jeannie Carter was once the only girl in a family full of boys. She spent her childhood competing against her older brother and cousins in every sport under the sun. After cheerleading in high school and college, Jeannie found a desk job, and sat there for years. Once she was married and had a child, Jeannie decided to get active again and moved her career into the fitness space. Now she is the Group Fitness & Programs Director at Minton’s Sportsplex, the largest gym in the AK-LA-TX region.Read More
Often times when members decide to sign on with a certain health club, price is a major determining factor. So as a club owner, you already know it’s never easy having to tell your members that their monthly dues might have to increase, even if it’s absolutely necessary to sustain your business. If your club gets 10% more expensive, and there happens to be a club across town that offers the same services for cheaper, what’s stopping your members from joining your competitor?Read More
The average email user receives 147 emails a day… and deletes 71 of them. It may seem impossible for your club’s message to cut through the noise, but it’s actually easier than you’d think. E-mail marketing is still one of the most cost-efficient and successful ways of reaching your members. Health and Fitness emails have a 23% open rate, and 44% of email recipients make at least one purchase based on promotional emails.Read More
Barre is one of the fastest-growing fitness trends in the industry. According to the American Council on Exercise's 2015 Industry Trend Report, in the last two years barre has grown globally by 141%, and has already been adopted by almost 1/3 of the fitness industry. With dozens of studios set to open across the country, here are five must know facts to keep your club ahead of the competition.Read More
We're excited to present a new ebook, "The Mobile Marketing Manifesto". The old ways of club marketing are rapidly dying. Luckily, the surging growth of smartphones has created an exciting new way to acquire more members and sell more services at clubs. It’s called Mobile Marketing.Read More
As businesses adapt to the 21st century and focus their marketing efforts on reaching customers on the Internet, it’s become difficult for companies to find ways to engage users amidst the advertising overload. Customers have also become more aware of the breadth of choices available to them, which has led to a sharp decline in brand loyalty in recent years. With social media usage among 30-49 year olds jumping by 69 percent in the last ten years, the need for health clubs to find ways to leverage the mediums available has never been greater.Read More
As one of the premier health clubs in western New Hampshire, the River Valley Club has been a staple in the city of Lebanon for nearly 20 years, raking in $2.2 million annually for personal training. Founded in 1998, the 85,000 square foot River Valley Club serves as a health club, spa, salon, tennis facility and childcare center for over 2,400 members.Read More
The past year has been a time of great change and excitement for the fitness industry. It marked the beginning of the mobile revolution, where operators identified the need for a digital strategy that engages and sells to their members on smartphones as well as in the club. Netpulse has been proud to be a part of that journey, providing the industry’s most robust mobile platform.Read More
Anyone who has tried to go to the gym the week after the new years has experienced the insane rush of “New Year’s Resolution” gym-goers. At first it seems that this group has discovered (or rediscovered) a resolve to shed that extra holiday weight, but by mid-February, this resolve clearly disappears and just as quickly as they showed up, they stop coming.Read More
What was the most popular club excercise offering in 2015? Which fitness product sold the best on Amazon? From top wearable to most profitible club services, our latest infographic summarizes the best the fitness industry had to offer this past year.Read More
Owning a gym can be an extraordinary business venture. You will witness people becoming their best self, see friendships grow and, if you work out a great marketing strategy, you will see your gym thrive for years to come. This being said, you will also see a lot of people who come for one class (never to be seen again), gym equipment that needs constant repair and days where it is dead quiet.Read More
Consumer behavior is changing. Not too long ago desktops and laptops were the only way to stay connected to the online world. For clubs that meant creating websites that were optimized for desktop consumption. Members had to be at home or work to log online and register for classes, update their account information or email their club.
But all this has changed...Read More
As trends continue to shape the landscape, competitors will want to pay close attention to how they alter the value chain. Leaders would be well served to keep six key trends in mind as they evolve their digital strategies and business plans for 2016.Read More
Fitness tracking doesn't just mean recording all of your workouts. Tracking what you're eating is just as important as tracking your exercise in order to meet your fitness goals. Being able to accurately record your caloric intake could be the difference between losing those extra few pounds or not.Read More
The relevance of technology as a key driver in the fitness industry is growing on many levels. In 2016, however, it will be less about the shiny new thing and more about how technology can be applied in ways that result in meaningful innovation and business enhancements. Competitors who figure out how to leverage technologies in the new year are going to start leaving others behind.Read More
Several years ago one of our industry magazines asked me for my prognostications for the upcoming year. Hesitantly, I offered some. Fortunately or unfortunately, better than 3/4 of them turned out to actually take place. So, at the ever-present risk of egg on my face, here goes!Read More
Whether the gym is seemingly too far, or your workout feels jaded, It’s hard to break out of a monotonous routine. Apps that change the purpose of your exercise can help provide that much needed spark. Whether it's potentially losing money, donating to charity or turning your workout into a video game, there are apps that will get your off your couch and into the gym.Read More
2015 was a big year as we launched the Netpulse Blog and published more than 125 articles covering a range of topics from fitness tech and industry trends to educational pieces on club management and membership sales. As we prepare for the New Year, we thought it would be fun to look back and see which posts were the most popular.Read More
When purchasing a wearable one factor that is often overlooked is the app itself. While the hardware is always important, the app is what you're going to be interacting with in on a day-to-day basis. Making sure the app is easy to use, connects to your club's mobile app and is functional for your primary expected use should all be factors in your decision.Read More
Bodyweight or functional training is often overlooked by members who assume that the results from these excercises can't compare to those gained from using expensive machines and free weights. However, when properly executed bodyweight training can increase strength, cardiovascular fitness and overall endurance. Furthermore, group exercise classes utilizing bodyweight training are an easy and cost-efficient way to offer a new workout experience for your members.Read More
Cycling is one of the most common forms of cardio among gym members. It's low-impact, has numerous health benefits and is a great way to explore the outdoors. Cycling apps allow members to track all their rides, and when connected to your club's mobile app, joins their cycling workout to their gym workout. Encourage your cycling enthusiast members to use their cycling app even as they bike to and from the club.Read More
Going to the gym is scientifically proven to help you lose weight. It strengthens your muscles, increases cardiovascular endurance and improves general mental health. However, sometimes life gets in the way and you need to rationally convince yourself that you can't go to the gym in order to not feel guilty.Read More
SAN FRANCISCO, Calif. — December 16, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today that O2 Fitness Clubs is its newest customer.Read More
Tracking apps help your members record all of their fitness data inside and outside the club. Some apps track the general fitness activities such as steps and calories burned, while others go more in depth. There are even apps specifically tailored for members that want to track all of their runs. These apps enable members to connect the out-of-club running workouts to your club through a custom club app that integrates tracking data from both cardio machines and tracking apps.Read More
I’m excited to introduce to you Fitness Tech News, a monthly newsletter containing the latest news, trends and insights from the fitness and technology world. The goal is to provide you all the news you'll need to understand what's going on in the fitness technology arena. Feel free to share or comment on anything you read here.Read More
We're excited to present the "The Ultimate Guide to Club Branding." Whether you're launching a new brand or thinking about a re-brand, this practical guide will walk you through all the steps needed to tell a brand story that makes an impact for your club.Read More
Many have already seen the advantages owning a wearable can provide in helping to reach their fitness goals. Tracking workouts, heart rate monitoring and sleep tracking have helped wearables owners create overall healthier lifestyles. With wearables becoming one of the biggest fitness trends in the past year, whether or not to purchase one is no longer the decision; it’s which one to purchase.Read More
Technology has changed the way members are able to experience the gym. From advancing the functionality of cardio machines to the rise of fitness wearables, technology has become an integral part of the health club industry. When properly utilized it can also be used by health clubs to help members to reach their fitness goals.Read More
From small, specialty studios to large, full-service fitness centers, there are many different business models when it comes to running health clubs. However, they are not all equal, and our latest infographic shows you which one is winning in today's competitive landscape.Read More
Fitness tracking apps have exploded in popularity over the past few years. Many integrate with wearable technology allowing for a convenient stream of tracking data. For those members that don’t have a wearable however, there are apps that provide the benefits of one without the price tag. These apps can be utilized for fitness challenges with your club based on regular daily activities such as miles traveled or calories burned.Read More
As club members grow older they often assume that they have to stay away from strength training; however, strength training can be a life changing part of a senior’s fitness program. Strength training has been shown to reduce the symptoms and signs of numerous conditions and diseases, positively impacting your senior members' overall quality of life both inside and outside the club.Read More
Do you inspire your club employees? In working with many different types of clubs across the country, we see varying styles - that of being very demanding all the way to the style of ignoring everyone and hoping things will improve.Read More
We're excited to present The Ultimate Guide to Holiday Promotions for Health Clubs This practical guide will help you learn how to take advantage of this shopping season for your club.Read More
There have always been superstitions around Friday the 13th, but gym owners are rarely educated on the potential consequences of certain actions. The mystical presence of the 13th day of the Gregorian calendar falling on a Friday is not to be reckoned with.Read More
I was speaking with a health club owner recently. He was thinking of making a change in club management. In meeting with him, he mentioned that sales had stalled, expenses were going up and there seemed to be some complacency in key positions. Of course, one of the challenges in the consulting field is the client calling when it’s too late, so we discussed the key issues to be looking for when evaluating his current situation. If the warning signs can be recognized quick enough perhaps the minor issues can be solved before they become major problems.Read More
All of the new technology and data available gives club operators an exciting opportunity: fine tune and optimize our businesses. Other industries have become maniacally focused on this, such as restaurants. From tweaking marketing messaging to determining the exact right menu design to positioning tables in a way that delivers an ideal flow, the restaurant industry has always been focused on optimization. The same trend continues to grow in the fitness industry, and new technology is going to accelerate it.Read More
Historically, we measured member engagement as “active members,” i.e. those who check-in to the club regularly. That’s old-school. Now, members that are engaged are associating your club’s brand with their fitness goals. That may mean they are participating in club programs, purchasing additional services and viewing the club as an important part of their fitness-social life.Read More
Over the next 5 years, more devices that have historically been static (e.g. toasters) will become dynamic by connecting to the Internet. This is what is often referred to as the Internet of Things (IoT) – a network of billions of common devices that suddenly can be far more interactive because of their connection to the Internet.Read More
If members are looking to cut fat fast, interval training might be the answer. High intensity interval training, or HIIT, pushes your body to the limit allowing for you to reach peak heart rate during exercise. A typical routine consists of maximum exertion for 30 seconds and then resting for 1 minute, repeated 10 times for a 15-minute fat-burning workout.Read More
The American Council on Exercise (ACE), International Health, Racquet and Sportclub Association (IHRSA) and ClubIntel recently reported on compiled data on some of the biggest fitness industry trends over the past two years. The goal of this study was to identify key changes in the way members are utilizing equipment, facilities, programs, services and technology within health clubs today.Read More
Fun Guy Friday: Your weekly dose of fitness satire.
It’s that time of year again, the only day where it’s socially acceptable to take free candy from strangers. If you plan on secretly eating all the candy you were planning to give out this weekend you’ll need to get in the gym to work it all off.Read More
SAN FRANCISCO, Calif. — October 27, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today that Goodlife Health Clubs, Australia’s largest full-service health club chain, is its newest customer. The Goodlife mobile app powered by Netpulse will be launched in 76 locations across Australia. Its launch will be Netpulse’s largest international launch to date and a milestone in its efforts towards internationalization.Read More
Wearables are now growing at a 35% annual compounding rate. That means by 2020, nearly 200 million units will be shipped. The smartest club operators have already begun integrating wearables into their programs, leveraging their Club Mobile App to connect the tracked workouts that happen outside of the club back to the club through fitness challenges and rewards programs.Read More
Fun Guy Friday: Your weekly dose of fitness satire.
With so much competition in the fitness industry today your health club has to have that differentiating factor. Members want a new experience that makes them want to come back every week. Trends come and go, but creating an environment they can’t get anywhere else will bring success to your gym for years to come.Read More
SAN FRANCISCO, Calif. — Oct. 22, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today the appointment of Anna Welsh as its new Director of Channel Sales. Welsh will be responsible for managing relationships with a wide network of partners that distribute Netpulse mobile solutions.Read More
We're excited to present the The Ultimate Guide to Fitness Tracking Apps. This guide will walk you through the most popular apps that members are using to track workouts, set goals and analyze progress over time.Read More
Comedy Oct 16, 2015
Fun Guy Friday: Your weekly dose of fitness satire.
Losing weight is the goal of almost every health club member but sometimes it seems those last 10 pounds are always out of reach. You've tried all the fitness fads but nothing has worked for you. Don't give up, there's still hope, it just takes a little ingenuity.Read More
Every member has their preference for how the train whether it’s alone, a personal training session or maybe a group exercise class. While all of these remain popular methods of working out, there has been major growth in some innovative training styles over the past 2 years.Read More
SAN FRANCISCO, Calif. — October 13, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today the launch of the ASF mobile app in partnership with ASF Payment Solutions, a 42-year industry veteran company. By integrating ASF’s new mobile app with its software’s online scheduler, club members now have the ability to view and register for classes and personal training appointments from their smartphone.Read More