Press Release

Club Pilates Launches Mobile App

SAN FRANCISCO, Calif. — March 21, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Club Pilates is its newest customer. The new Club Pilates mobile app makes class schedules, booking, purchasing classes and tracking workouts seamless for members.

Founded in 2007 and franchising since 2012, Club Pilates is the nation’s largest and fastest growing Pilates franchise. The concept has taken off quickly: there are over 400 locations sold in 33 states and 2 countries. Its growth has been led by CEO Anthony Geisler, former LA Boxing / UFC Gym owner. The studios have been so successful in part due to their required minimum 500 hours vs. the common 40 hours of instruction for trainers. The result is a wildly popular fitness franchise that employs over 500 instructors who will deliver over 7 million workouts to tens of thousands of members in 2017.

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Press Release

Netpulse Announces Partnership with eGym

SAN FRANCISCO, Calif. — February 28, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today a new partnership with eGym, the leader in digital fitness and training. The new integrated product will enable members to track comprehensive strength training exercises, create custom workout plans and get prescribed routines from personal trainers.

With eGym’s integrated product, health clubs using the Netpulse mobile app will be able to provide the advanced workout tracking capabilities of eGym. eGym offers two seamlessly integrated apps: one for the personal trainer and one for the gym member. With a library of over 1,000 exercises, personal trainers can intuitively create highly individual routines and gain insights into their clients’ progress based on their activity data. Gym members will be able to track their activities, follow their individual training plan and enjoy motivating features like progressive activity levels and competitive leader boards. These features allow for a higher level of interaction between personal trainers and their members.

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Industry Trends

The State of Club Marketing

Marketing for fitness facilities has evolved tremendously. More succesful operators are investing in digital marketing, which is increasing traffic, leads and conversions.

Industry consultant Michael Scott Scudder compiled incredibly valuable insights on the best uses of club marketing budgets. Check out our latest infographic to see what he found.

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Press Release

Jazzercise Launches New Mobile App

SAN FRANCISCO, Calif. — Feb 14, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Jazzercise is its newest customer. The new myJazzercise mobile app offers members easy access to track their exercise and see the company’s schedule of thousands of classes across the world.

Jazzercise, the original dance party workout, has grown into one of the world’s leading dance fitness companies. Their 8,300+ franchisees teach more than 32,000 classes each week globally. The workouts include constantly changing moves, new beats and a variety of classes. It all began in 1969, when Judi Sheppard Missett started the fitness revolution that became Jazzercise. She still leads the company and even teaches classes each week. Today, Jazzercise is ranked #5 on the list of Fastest-Growing Franchises and #81 overall on the Franchise 500 List by Entrepreneur Magazine.

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Guest Post Club Management

Integral Fitness: Wake Up, Show Up, Grow Up, Clean Up

This week's feature article actually comes from three separate sources:

  • A long blog from American transpersonal psychologist and integral thinker Ken Wilber.
  • An article published a couple of months ago by Club Industry entitled "The Future of Health Clubs May Lie in Lifestyle Coaching." 
  • Some notes that I've accumulated with my own thoughts about what our health club business could be.

First, what is "Integral Fitness?"

Well, it isn't necessarily an "is" - as much as it could be a different way of thinking about our business. Lemme 'splain.

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Press Release

Fitness Evolution of California Launches Mobile App

SAN FRANCISCO, Calif. — Jan 10, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Fitness Evolution of California, a fast-growing 50 club chain, is its newest customer. The FitEvo mobile app will offer members access to robust workout tracking, fitness challenges and a comprehensive mobile rewards program.

Fitness Evolution is a premium fitness club without premium prices. Their locations combine state-of-the-art equipment, classes, and amenities with a friendly environment and supportive staff, starting at just $9.99 per month. Their popular EvoFiit group training program provides members with a challenging and upbeat environment without a studio. The chain currently has 50 locations in the Northern California area, with plans to grow significantly in 2016.

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Guest Post Club Management

10 Reasons Your Gym Business Has Become Stagnant

We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between). 

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Guest Post

Your Customer Has Changed And Will Continue To Change

Twenty years ago, fitness companies worked hard on their interactions with clients. Everything was about communicating correctly. Employees were taught to "overcome objections" and how to speak with clients. Others worked on communication materials sharing a view of service benefits and fitness concepts.

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Marketing

4 Steps to Improve Your Gym's Digital Marketing Tactics

We've spent the last twelve weeks writing a series of blog posts about how your club can use digital tools to increase your marketing effectiveness. Now that we've covered all of the tools, this post is supposed to help you get started. There's a lot to take in, especially if you're just starting to use digital marketing tools. These 4 steps to improve your gym's digital marketing tactics will help you properly use these new tools to outrun your competition. 

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Marketing

The Untapped Fitness Marketing Potential of reddit

With the world growing more connected by the day and with billions of people primed to buy smartphones over the next five years, building one’s brand through the internet has never been more vital. Over the last few years however, popular platforms like Facebook, Twitter and Instagram have become inundated with things like bland advertising campaigns and uninteresting corporate social media presences.

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Marketing Article

3 Ways to Improve Your Classic Marketing Tactics

Classic tactics such as direct mail, cold calls, TV ads and signage have been the backbone of club’s marketing efforts for decades. These non-digital tools still have purpose today, but to get the most out of these tactics you should try applying digital concepts to them. If you can answer these questions about each of your tactics, your marketing effectiveness will likely improve. Here are the three questions to consider:

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Marketing

How To Build Momentum For The Holiday Season

Many businesses have already started generating buzz for the holidays. A survey of online retailers found that 59 percent of retailers in the US and UK kicked off their holiday promotional campaigns in September. While you may not have a million dollar budget, you can leverage tools such as social media or your club’s mobile app to connect with your members and deliver offers that will get them excited this holiday season.

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Fitness Tech

3 Tips to Increase Mobile Referrals

In the old days, members had to fill out reams of paperwork to refer a friend. Now they can seamlessly use your club’s mobile app to make referrals. All they have to do is tap on their friends contact in their smartphone and your app takes care of the rest by sending an automated text message with a link to download your app. Once they’ve downloaded the app, the the prospect can sign in and seamlessly visit your club with a mobile guest pass.

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Fitness Tech

Your Next Wearable Could Be A Tattoo

Imagine a wearable you don’t have to remember to put on every day and would be impossible to lose. Chaotic Moon, an Austin-based technology firm, has created a prototype line of “Tech Tats”, which are skin-mounted monitors that provide a live reading of vital signs through a small circuit using electric paint.

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Marketing Article

Is Your Club Using Google AdWords?

Google Adwords is one of the most popular online advertising platform for both display ads and search engine ads. Display ads are graphical banner ads that appear on Google’s network of millions of websites -- much like an online billboard. Search ads are text ads that appear when people search for specific keywords in Google.

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Club Management

3 Benefits of Beacon Technology for Health Clubs

Beacon technology is changing the way smartphones interact with the real world. These devices, known as iBeacons, are coin-sized items that can be placed in locations and communicate with a smartphone that is nearby. They have become increasingly more popular in retail locations as the technology allows for stores to send customers tailored offers, notifications, and coupons based on where they are in the shop.

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Marketing Article

Are You Maximizing Your Club's Yelp Listing?

Online business review directories allow customers to share their experiences and give a rating. Owners and managers are also able to publicly directly respond to reviews. Yelp is the most popular, but other sites such as Yellowpages, Angie’s List, Foursquare and Google Places are influential as well.

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Press Release

Netpulse Announces Lead Sharing Integration with InTouch Technology

Netpulse, the #1 provider of mobile apps for health clubs, announced today that its mobile platform now integrates with InTouch Technology’s lead management solution. The integration enables health clubs to automatically track mobile referrals and guest passes by seamlessly creating and updating leads in the club’s sales management system. This initiates customized prospect follow up and reminders for the club’s sales team, which decreases the chance of missed sales opportunities.

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Training

4 Facts You Didn't Know About Cycling

Indoor or outdoor, cycling is considered one of the best forms of cardiovascular exercise, because it has virtually no impact on the body. Whether you’re cycling to get outside more or to save money on your daily commute, there are health benefits to cycling that other forms of cardio can’t replicate.

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Fitness Tech Article

3 Ways to Engage More Members with Mobile Rewards

Many clubs run already run rewards programs. But these programs are often still run with pen and paper, with club staff having to manually record everything, or through clunky third party websites. Reward programs should support desirable real world behaviors, drive digital engagement and incentivize key conversions. Mobile is ideal for a successful rewards program because it has the ability augment real world behaviors and induce behavior change. For example, when you reward members for checking-in, you’re incentivizing them to go to the club, which increases retention and keeps members who would have otherwise quit coming back to your club. 

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Fitness Tech

How Personalization Will Change Health Clubs

Let’s fast forward four years to 2020. Technology will become the backbone of the new health club model, allowing members to connect more than ever before. Offering the ability to connect members to club technology will no longer be a differentiating factor but an industry standard; how your health club personalizes the member experience is what will set your gym apart from the competition.

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Industry Trends Article

The 3 Most Expensive Gym Memberships in the World

What do you charge for your membership fee? $20 a month? $100 a month for advanced classes? Even if you charged $1,000 a month, you wouldn’t even come close to the most expensive gyms in the world. These gyms are opulent, sometimes ridiculous, and all have very, very high membership fees. Wondering what $2,500 a month gets you? Read on to find out: these are the three most expensive gym memberships in the world.

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Marketing

5 Social Media Channels Your Club Needs To Be Using

Did you know that Americans now spend more time on social media than any other online activity? This means there’s a large group of active and potential new members out there for you to engage with. Engaging with prospects and members on social media can not only drive brand recognition but drastically increase sales.

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Fitness Tech

How to Fix Your Overcrowded Club

Nothing is more deflating to a member’s fitness motivation than arriving to an overcrowded gym. The American Council of Exercise polled people asking, “what keeps you from going to the gym?” With 46% of respondents saying that they’re too crowded, it’s clear that this is a major hurdle for members to stay engaged with your club. Instead of merely surviving in a crowded-gym, members want to know how to avoid the overpopulated times throughout the day. 

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Fitness Tech

3 Crazy Cardio Machines You Have To See To Believe

Many people have the same problem with cardio machines - they don’t have the patience for them. Cardio machines can deliver a killer workout, but when I’m at the gym I don’t have the patience to run in place on a treadmill for thirty minutes, so I end up doing more weight lifting instead where I can quickly switch exercises. While these cardio machines may not be any more effective than the average treadmill or bicycle machine, they certainly would be more interesting to use. These are three crazy cardio machines you have to see to believe.

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Marketing

3 Push Notifications Tips to Increase Member Satisfaction

Push notifications (also referred to as push alerts) are short messages that are delivered to smartphones. The messages will flash on the home screen if the member is actively using their phone or will appear the next time they check their phone. That’s the power of push - if your members have the notifications enabled, they will see your messages.

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Member Engagement

How Your Club Can Reduce Membership Departures

Members are the lifeblood of a fitness franchise. Though clubs are starting to grow their ancillary sales, members still remain the primary revenue driver for a health club bringing in an average of $521 per year. However, with 30% of members leaving every year and acquiring new members costing 5 times more than just keeping existing members, it’s clear that a good member retention strategy is vital to the longevity of a club. 

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Marketing Article

How a Mobile Rewards Program Makes All Your Digital Marketing Tools Better

Many clubs already have a rewards program. Unfortunately those programs are often run through third-party websites, or even pencil and paper. A mobile rewards program drives member engagement because it’s so easy for members (and club staff) to use. Members automatically earn points when they engage with your club using their smartphone, such as when they sign in, track workouts, book classes or make a referral. Members redeem their points for rewards, such as club merchandise, free PT sessions and other goods or services.

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Marketing Article

3 Tips to Maximize your Email Marketing Effectiveness

Email marketing has been around for a long time, but is still one of the most powerful ways to reach out to your prospects and current members. Placing messages right into your prospect’s inbox is a very personal touchpoint and is a easy way to reach your contacts, especially when compared to direct mail or phone calls. Sending special offers to your prospects is also key to nurturing them through the sales process.

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Club Management

5 Huge Mistakes Your Gym Should Avoid

Owning a successful fitness club is more difficult than ever. With low-priced competition expanding every year and members using wearables to workout anywhere they want, it’s harder than ever to stay in business. Whether you’re a new franchisee or a long standing local health club, here are 5 huge mistake you can avoid while running your club:

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Fitness Tech Article

7 Big Fitness Announcements from Apple's Launch Event

The announcement of the new iPhone 7 stole the show at Apple’s launch event on Wednesday September 7th, but Apple also quietly announced plenty of cool new tools for fitness fans as well. The big fitness news is all in the new Apple Watch. Along with more powerful hardware, the new Apple Watch Series 2 is now much more fitness friendly, and appears to becoming an essential tool for fitness tracking enthusiasts, especially when compared with the Series 1. Here are the 7 big fitness announcements from Apple’s launch event.

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Marketing Article

3 Tips on Successfully Launching a Club Mobile App

The world is going mobile. Almost 70% of Americans own smartphones and spend over 3 hours a day using mobile apps. Your members are looking for digital ways to engage with your club and a mobile app is one of the best ways to do so. With the right features your app can become the one-stop-shop for all of your members’ fitness needs. Members who have smartphones can download your app and use features such as mobile check-in, referrals, class signups, fitness challenges and tracking.

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Fitness Tech

What's Up with 3-D Fitness Technology?

With constant innovation in the fitness tech space, there are always new technologies on the market. But what is the future of fitness tech? Does 3-D fitness technology have the potential to be a force in the industry?

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Fitness Tech Article

5 Crazy Stats That Prove Your Club Needs a Mobile Rewards Program

Rewards programs aren’t new. Frequent Flyer Miles, hotel rewards points and “buy-10-get-1-free” ice cream punch cards have been around for decades. Your club probably has a rewards program as well. But many clubs are still using a website, or even worse pencil-and-paper to track their rewards points. Going forward, your club needs to have a mobile rewards program. Here are 5 crazy statistics that prove why.

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Marketing Article

3 Tips for Maximizing Your Club's Blog Marketing Power

The old thinking in marketing is to blast your message out to as many people as possible -- whether they want to hear it or not. The goal of smart digital marketing is to bring interested people to you. Drawing prospects in with relevant and informative content will create more customers and brand loyalty than purchasing another billboard or direct mail campaign. Your blog’s content can attract people who would have otherwise never heard of your club.

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Marketing

What are Leading Health Clubs Doing on YouTube?

Despite global popularity, YouTube remains an untapped channel for many health club owners. How do you run a successful Youtube channel and what types of videos should you post?

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Marketing Article

Why Your Club Needs a New Website

While many clubs already have a website with basic business information, members today expect a much more engaging web experience than they did in 2000, including interactive features, a modern design and useful content. If you combine a well-designed website with a regularly updated blog, your website will convert prospects into new members by itself.

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Club Management

The Future Business Model of Health Clubs

Let’s fast forward four years to 2020. Just a few years can bring momentous change; compare 2007, when the iPhone was first introduced, to 2012 when 20 billion apps were downloaded. As the growth of apps and technology explodes, classic brick-and-mortar businesses, like health clubs, get increased pressure to evolve or get left behind.

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Industry Trends Article

4 Takeaways from Club Industry's Top 100 Clubs List

Club Industry released their annual list of the top 100 Health Clubs. While many club’s positions on the list are similar to last year’s, deeper analysis reveals some interesting industry trends. These are the important 4 takeaways you need to know from Club Industry’s Top 100 Clubs List.

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Marketing

Digital Marketing for Health Clubs Introduction: Your Marketing Pyramid

New technology has changed the way clubs do marketing. It not enough anymore to simply print out some flyers, run a newspaper ad and call it a day. It’s a nuanced, data-heavy and technologically savvy practice that can help your club acquire more members than ever before. Not sure where to get started? Are you using some digital marketing tools, but not in a coordinated way?

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Marketing

3 Easy Ways to Promote Your Gym

It’s no secret that membership sales are the most important part of operating a successful gym, and running promotional campaigns is the easiest and most effective way to reach prospective members. Even the best sales staff will have times when new members are hard to come by. If you’ve experienced a lull in membership sales it may be time to rethink how you’re attracting customers.

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Member Engagement

The Email Survey is Dead

When email surveys first came on the market, they were an incredible innovation over direct mail. After all, direct mail is expensive, has low response rates and is so slow the data is already outdated by the time you get a response. Email killed the direct mail survey.

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Club Management Article

4 Questions You Need to Ask About Your Club's Mobile Strategy

It’s impossible to deny that smartphones have become more important than computers for many people. In Thailand for example, there are almost 50% more phones than there are people. As more and more people go mobile, it’s important for your company to go mobile too. At this stage of the game, your customers aren’t hoping that you’ll have a mobile strategy--they’re expecting it.

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Membership Sales

The Sales Rep that Never Sleeps

Imagine a sales rep that literally never sleeps. She spends every day and night engaging with members, talking to them about trying personal training, or she is chatting up prospects, getting them excited about all of the benefits of a membership with your club. Your Club Mobile App is that amazing sales rep (and it never takes a lunch break).

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Marketing Article

How to Run a Year-Round Referral Contest

Maintaining a steady stream of new referrals is vital for any health club. Many clubs allow members to make referrals year round, but find that many of their referrals come in during contests. But what if you could run a successful referral contest every day? New technology makes creating a successful daily referral machine possible.

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Guest Post Article

5 Crucial Ingredients for a Good Gym

Most people have an idea of what the perfect gym looks like. You might imagine a picturesque gym with brand-new equipment and spotless floor-to-ceiling windows. But having a good gym is more about what you can’t see. Functionality and environment are more important than shiny signage. But what are the functions your club needs to focus on and what are just distractions?

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Marketing Article

6 Essential Benefits to Look for in a Club Rewards Program

The rise of digital and mobile technologies demand an upgrade to the way we approach rewards programs in the fitness industry. With so many new high-tech options out there, it’s tough to determine what rewards program is right for your club. What are the features your program needs to engage your members and unlock powerful marketing opportunities?

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Marketing Article

5 Yelp Tips for Gyms

Yelp is an online business review directory with a social media twist. Yelp hosts profile pages for businesses where customers can share their experiences and leave a rating. In turn, business owners can respond to reviews, post pictures and share other information about their business.

Yelp should be treated as one of your most important social media channels. 81% of customers conduct online research before making a purchasing decision, and Yelp is often the first website they visit. If your Yelp page is incomplete and filled with bad reviews, it will have a direct negative impact on your club. But with a little work, your Yelp page can serve as a free marketing channel that converts curious clickers into real new members.

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Marketing Article

3 Levels of a Successful Digital Strategy

There are many digital tools your club can use, but just using a bunch of tools at the same time isn’t a real strategy. Running your club’s social media account is smart digital marketing tool, but it’s not a strategy. Neither is running referral competitions or having a rewards program. A true strategy requires all of your tools to work together in a deliberate, coordinated way. Clubs with successful digital strategies think of their strategy in terms of different layers that are dependent on each other to succeed. These are the three levels of a building successful digital marketing strategy.

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Club Management Article

6 Huge Insights Your Club Feedback Program Misses Every Day

History is a little fuzzy on the origins of the suggestion box, but the anonymous tip box has existed in businesses for at least 110 years. Ever since its invention, businesses have been dealing with its flaws - it’s slow, you don’t get many tips and the tips you do get are anonymous. Then came online surveys as the feedback method of choice. While email surveys are better than pen-and-paper, they still only give you a limited perspective of a small subset of members.

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Marketing

Case Study: How 1 Club had 90 Referrals in 1 Month

A little motivation is a powerful thing. Some of your members don't need any help; they already workout every day in pursuit of their fitness goals. For everyone else, a little push is necessary. One of the most motivating tools is a Rewards program. Members take club-positive actions such as signing in or registering for a class, and earn reward points they can redeem for club merch, free PT sessions or other prizes.

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Press Release Article

Netpulse Announces Mobile Feedback Add-on

SAN FRANCISCO, Calif. — July 19, 2016 — Netpulse, the #1 provider of mobile apps for health clubs, announced today the release of Mobile Feedback, a new product for the Netpulse Club Mobile App that allows health club operators to seamlessly collect real-time feedback from members through their smartphones. With Mobile Feedback, members have an opportunity to rate the club after each workout, providing valuable information that helps operators identify which members to upsell, and which members to prevent from cancelling their membership.

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Fitness Tech Article

4 Lessons Gym Operators Must Learn from Pokemon Go

Pokemon Go is the latest viral sensation and a fascinating business case. Pokemon Go is a smartphone mobile app based on the popular Pokemon franchise. Players can catch, train and battle with virtual creatures that can only be found in the game when the players are in certain real-world locations. Players meet up in real life hot spots to train and battle each other at virtual gyms. After launching on July 8th the game is already is on pace to be one of the most popular apps of all time.

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Fitness Tech Article

What You Need to Know This Week in Fitness Tech

What you need to know this week (July 11) in fitness tech:

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Marketing

Case Study: How 1 Push Alert Earned $9,600 in New Memberships

Converting prospects into new members is one of the most essential--and difficult--tasks for clubs. Clubs have been trying to use traditional marketing tactics for decades to get new members in the doors. While these tactics reach members, they often don't reach them in the right time or place. Push notifications are short messages that directly appear on members' smartphone screens. Reaching members directly on their smartphones is revolutionizing referrals. This case study covers how one club sent just one push notification and in return earned $9,600 in new memberships.

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Marketing

How Facebook Can Improve Your Gym's Marketing Strategy

Social media is now the homepage of the internet. Whether to read the latest news or check-in with friends, people are spending more people on social media than ever before. With 2 billion users and nearly 5 billion posts every single day, Facebook is by far the most popular social media platform out there, making it potentially the most powerful marketing tool for your health club.

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Member Engagement

Why You Need a Mobile App to Keep Your Members Engaged

Did you know that almost 2 billion people use mobile apps on a daily basis? Mobile apps are the way that the majority of us interact with the different brands in the world. For the news, you might have the New York Times as your go-to app. For discounts, you might tap open Groupon. For fitness, why can’t your club’s mobile app be the go-to for all of your members?

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Marketing

3 Ways to Use Snapchat For Your Gym Marketing Strategy

Snapchat is the newest, quirkiest and fastest growing social media platform on the market. It’s a mobile messaging platform that lets users sent temporary photos, videos and drawings and it’s primary audience is the Millennial generation. People generally use Snapchat to share small moments of their day with their friends, but it’s also beginning to double as a marketing tool for business across all industries.

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Marketing

3 Ways an App is Key to Your Gym's Marketing Strategy

At this point you probably know how important mobile apps are to all of us. In fact, 85% of all smartphone usage time is spent using mobile apps. But did you know that a mobile app is also key to your gym acquiring new members and keeping them engaged?

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Club Management

3 Gym Marketing Ideas That Will Transform Your Club's Brand


With club memberships steadily increasing over the last 15 years (from 32.8 million in 2000 to 54.1 million in 2014), it’s evident that fitness is becoming a bigger part of Americans’ lives. But fitness is more than an hour on the treadmill or skipping ice cream once a week. Living a healthy lifestyle is something that people are thinking about all day, not just when they are actively working out.

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Industry Trends

What Does the Mobile Revolution Mean for Your Club [Infographic]

With more than 78 billion apps downloaded last year, it's clear that mobile technology is impacting every facet of our lives, including how we work out. Between mobile apps, wearable devices and group fitness classes fitted with all sorts of technology, health clubs aren't what they used to be.

Check out our latest infographic for some insight on the Mobile Revolution, and see how it impacts your club.

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Marketing

3 Ways Club Branding is Key to Your Gym's Marketing Strategy

Branding is one of the most important parts of any business. It’s how your customers recognize you and how you are perceived by the public. Your brand is the idea that your members are going to connect with when they think about your club. With fitness industry competition higher than ever, it’s important to have a recognizable brand that members can identify with and relate to.

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Club Management

3 Ways a Mobile App Can Make Your Club An Innovative Industry Leader

Today we have apps for nearly anything, and the trend is only going to keep growing. Within minutes, you can hire a dog walker, a dry cleaner or a grocery deliverer all through mobile apps. Just like apps are becoming the new normal for everyday tasks like dog walking, a club mobile app is becoming the new normal for gyms around the world.

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Fitness Tech

3 Wearables You May Find in Your Health Club

Wearables are officially more than a fad. Starting out as trendy wristbands, wearable technology has upgraded and is completely changing the fitness industry.

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Marketing

3 Ways Social Media is Key to Your Gym's Marketing Strategy

It’s now easier than ever before to get your club’s brand in front of the eyes of millions. How? Through the power of social media. Social media platforms like Facebook, Twitter and Instagram have redefined how people around the world communicate and as a result have also redefined how businesses need to market themselves. In 2016, almost 80% of Americans have a social media account, and within three years there are expected to be as many as 3 billion social media users worldwide.

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Marketing

Case Study: $450 Membership Saved With a Fitness Challenge

Keeping your members engaged is one of the most important tasks for any club. Fitness challenges are an excellent engagement tool. They keep members motivated to keep working out and the friendly competition helps build a community. But many clubs still run challenges the old fashioned way--with pencil and paper, and with members' progress tracked by hand. This case study covers how one club used new technology to revolutionize their fitness challenges, and saved a $450 membership in the process: 

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Member Engagement

The 3 Biggest Reasons to Build an App That Connects to Your MMS

If you run a health club, you probably know that your member management and billing software (MMS) is the lifeblood of your business. It gives you data on important things like attrition rates, delinquent payments and even reasons why your members cancel their memberships.

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Marketing

Case Study: How a Club Sold 20 Personal Training Packages With 1 Push Alert

Push alerts are the future of member marketing communications. They're short messages that are instantly delivered to your members' smartphone home screens. Members that opt-in to receiving alerts engage with the messages 20 times more often than with the average fitness industry email. This case study shows how one club utilized the power of push to sell 20 new personal training packages--with just one push alert. 

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Marketing

3 Ideas That Will Help Upgrade Your Gym's Marketing Strategy

Marketing isn’t easy. Marketing your health club in the digital age is even harder. With more people using smartphones and other digital devices than ever, your club has to figure out how to update your marketing strategy for the 21st century. Not sure where to start? Here are a few ideas that can help get you started.

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Marketing

5 Youtube Marketing Tips for Gyms

Everyone knows Youtube is big. But do you know just how massive Youtube has become? Youtube reaches more 18 to 34 year-olds than any cable network in the US and has over a billion users that watch hundreds of millions of hours of videos everyday.

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Press Release

Netpulse Fuels Growth with $13M in Expansion Capital

SAN FRANCISCO, Calif. — June 6, 2016 — Netpulse, the #1 provider of mobile apps and technology solutions for health clubs, announced today that it has raised $13 million to support its accelerating growth. The investment, led by August Capital and with participation from Javelin Venture Partners, Nokia Growth Partners and DFJ Frontier will fuel Netpulse’s continued expansion as the dominant market leader for mobile technology in the fitness industry.

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Fitness Tech

3 Things You Need to Know in Fitness Tech

Here’s what you need to know right now about the fitness industry.

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Fitness Tech

The Guide to Wearables 2.0

The wearables market is projected to be worth over $12 billion worldwide within two years. In our latest piece, The Guide to Wearables 2.0, see how to take advantage of the wearable revolution to better engage your members.

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Marketing

The 5 Biggest Questions You Need to Ask About Your Gym's Mobile Strategy

Figuring out the best strategy to get the most out of your club mobile app isn’t easy. Which aspects do you prioritize? How do you know if you’re on the right track? Is a mobile app even right for your club? Here are the five most important questions you need to ask yourself before getting started.

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Club Management

Top 3 Most Effective Ways to Retain Your Members

Listen360 analyzed 9,900 survey responses from customers of 66 randomly selected Fitness and Health brands to determine what makes members tick. They categorized their responses into three categories: Barriers, Delighters and Key Drivers.

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Marketing

5 Instagram Marketing Tips for Gyms

Instagram is a social networking app that is used to share photos and short videos. Although there is space to write captions and a comments section, Instagram is a mostly visually based social network. It’s the newest of the Big Five (Facebook, Twitter, Instagram, Youtube, Yelp), but it already has more than 400 million monthly active users.

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Press Release

Netpulse Launches Enterprise Mobile Platform for the Fitness Industry

SAN FRANCISCO, Calif. — May 26, 2016 — Netpulse, the #1 provider of mobile apps for health clubs, announced today the launch of its Enterprise Mobile Platform, a complete digital solution for enterprise health clubs to deploy a mobile app that will drive club marketing, member engagement and operational efficiency. Combining industry-leading technology with deep customization, the Enterprise Mobile Platform enables large fitness organizations to deliver a robust mobile app to market at a fraction of the time and cost of building from scratch.

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Marketing

The Future Of Wearables In Health Clubs [Webinar Recap]

In The Future of Wearables in Health Clubs webinar, Netpulse VP of growth Greg Skloot and MYZONE co-founder and president Emmett Williams, discuss how club operators can leverage wearable technology to engage members and boost retention.

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Marketing

Mobile Marketing Bootcamp

Get amped for the Mobile Marketing Bootcamp, a 5-part interactive email course! Savvy club operators are discarding traditional marketing methods for new mobile tactics to achieve amazing results, like increasing referrals by over 300%.

By the end of this course, you'll master acquiring new members and selling more services, like PT, at a far lower cost of acquisition.

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Fitness Tech

3 Wearable Tech Companies Changing the Fitness Industry

Seemingly overnight wearable tech has transformed into one of the biggest consumer trends in the world. From devices that shock you out of your bad habits, to watches that give you data about the quality of your sleep, these tiny devices have no apparent limits.

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Marketing Article

3 Ways Smartphones Can Transform Your Gym's Marketing

Most gyms follow the same marketing playbook. Direct mail, cold calls, emails, print advertisements and maybe a TV spot if the budget allows it. This playbook has been the health club standard for decades. But in 2016 it is becoming clear that these marketing tactics are growing increasingly stale. Nearly 2/3 of Americans own a smartphone and the effect of mobile hitting the mainstream has revolutionized many industries, including hotels (Airbnb), taxis (Uber) and killing time on the subway (Candy Crush).

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Fitness Tech

3 Reasons Your Club Should Invest in a Group Heart Rate Monitoring System

Unless you’ve been hiding under a rock you’ve probably noticed the recent rise of wearables. You’re likely already familiar with personal tracking devices like Fitbit or apps like Apple Health, but there’s another category of fitness tracker that you may not be as familiar with—the group heart rate monitoring system.

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Marketing Article

How One Club Got 90 Prospect Referrals in 1 Month

A midsize club chain was doing well, but was facing the eternal health club pain point: acquiring new members. They tried traditional tactics, but they weren’t getting enough new members into the club. Furthermore, the club was spending a fortune on billboards or TV ad buys. They needed a marketing strategy with a better return on investment.

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Marketing

The 3 Best Ways To Upgrade Your Gym Marketing Strategy

Marketing your gym just isn’t as easy as it used to be. Billboards, direct mailers and other member acquisition strategies simply aren’t as effective anymore because of the ways that most modern gym members consume their information. With more people than ever owning smartphones and over 50% of all digital media being consumed on mobile devices, your gym may struggle to reach and engage new members without integrating new innovations into its marketing strategy.

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Fitness Tech Article

3 Reasons to Integrate Nutrition Tracking Technology at Your Club

The average gym member of today is more tech savvy than they were just five or 10 years ago. As a result, they expect your club to be too. Though wearables are officially mainstream, the field of nutrition tracking apps on the market is less robust. Integrating nutrition tracking into your club can give your gym the competitive edge over your competitors, while also creating new avenues to increase revenue.

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Marketing

How a Club Sold 20 Personal Training Packages With Just 1 Push Notification

A club reviewed their revenue and expenses for the month and determined that they needed to increase non-membership revenue. Selling memberships alone simply wasn’t driving profitability, and the operators know they had to focus on other sources, like personal training.

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Marketing

3 Questions About Push Notifications You Need Answered

What if a single 200 character message could make your club almost $10,000 more in annual revenue? With push notifications, it’s possible.

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Marketing

5 Twitter Marketing Tips for Gyms

Twitter is a microblog used to share short bits of information (under 140 characters). It’s one of the most popular social networks in the world and is the platform that offers you the chance to directly engage with the most members. Whether you are an expert or are logging on for the first time, here are 5 Twitter tips for gyms.

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Marketing

3 Ways Push Notifications Can Improve Your Gym Marketing

What if a single message sent to a member’s smartphone could help your club sell dozens of personal training packages or bring in thousands of extra dollars in annual revenue? With the power of push notifications, all these things are possible.

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Marketing

How a Club Saved a $450 Membership With a Fitness Challenge

A club wanted to focus on improving member engagement. They wanted to host a fitness challenge but their past efforts hadn’t gotten the results they were looking for. Instead of just trying again with a new theme or more expensive prize, they decided to try something new and hosted their new challenge through their club mobile app.

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Marketing

The Ultimate Guide to Push Alerts

One club brought in $9,600 in new annual memberships from one push notification. Another sold 20 personal training packages. It's not magic, it's mobile. In our Ultimate Guide to Push Notifications, you'll learn all of the secrets to using push notifications.

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Fitness Tech

3 Things in Fitness Tech You Need to Know

Here’s what you need to know right now about the fitness industry.

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Club Management

The 3 Biggest Reasons to Build an App That Integrates With ClubReady

Today, having a good member management and billing system (MMS), like ClubReady, is not the only prerequisite for running a successful club. In an increasingly mobile-driven world, launching a Club Mobile App is quickly becoming a requirement and one of your members' most demanded club amenities. However, just launching any mobile app is not enough. Your app needs to become the center of your club's fitness experience, meaning it should integrate with all of your club technology, especially your MMS.

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Marketing

Mobile Marketing for Health Clubs [Webinar Recap]

In the Mobile Marketing for Health Clubs webinar, Greg Skloot and Keith Lansdale discuss how club operators can increase engagement, aquire new members and sell more services with mobile marketing. 

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Club Management

5 Reasons Prospects Are Not Joining Your Gym

Your club probably has everything. Shiny new showers, excellent customer service and you even have multiple squat racks. You’ve built a fitness temple, but why aren’t the new members coming?

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Fitness Tech

3 Coolest Products at Elevate

Elevate, the United Kingdom’s largest B2B event dedicated to physical activity, is just around the corner! With over four thousand attendees from disciplines like sports science, leisure management, performance and even government, Elevate is a premier networking and learning opportunity for the fitness industry.

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Marketing

How 1 Push Alert Earned $9,600 in New Club Memberships

A small health club was facing an age-old industry problem: how were they going to get new members through the door? Their 300 members loved their focus on boot camp training, but they needed to reach new prospects. They had tried traditional marketing tactics like direct mail campaigns and new club signage, but their dollars weren’t getting new members in the door.

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Press Release

Netpulse Announces Integration with MYZONE

SAN FRANCISCO, Calif. — April 26, 2016 — Netpulse, the #1 provider of mobile apps for health clubs, announced today a new integration with MYZONE, an accurate heart rate monitoring system that rewards effort. The integration will enable health clubs to offer members direct access to MYZONE wearable data within their club’s mobile app. Members can now check-in to the club, view class schedules, book personal training sessions and access their MYZONE workout data all from one app.

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Fitness Tech

The 3 Best Fitness Tracking Apps on the Market

Smartphones have changed the way people exercise. Mobile apps now enable people to track workouts, set goals and analyze progress over time. With the current market value of health and fitness apps at $4 billion, it’s clear that they’ve become an integral part of the fitness industry.

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Club Management

5 Biggest Reasons Why Gym Members Quit

Every club is going to lose members. But are members leaving for reasons you can fix, such as unfriendly staff or outdated equipment? Or do members most often quit for reasons out of your control, like moving away or due to an injury? IHRSA issued a comprehensive survey in the United States to determine the biggest reasons why members quit their health clubs. Here are the top 5:

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Club Management

3 Ways Content Can Help Your Club Drive Revenue

Traditional marketing tactics just don’t work the same anymore. Direct mailers and billboards simply aren’t as effective as they used to be, because the way people consume information today is drastically different than it was even ten years ago.

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Marketing

5 Ways to Drive Your Club Mobile App Downloads

Getting your club’s mobile app on the App Store is a big accomplishment, but it’s only half the battle. Now the hard work of convincing your members to download your club mobile app begins. It doesn’t have to be hard though--here are 5 ways to convince members to download your app.

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Fitness Tech

Naked: The World's First 3D Home Body Scanner

At some point or another, everyone has found themselves in front of a mirror. Maybe you had to do your hair, makeup or just wanted to check out your guns after a good workout. Either way, most mirrors until now have been used to highlight the external features of our bodies.

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Marketing

4 Reasons Traditional Marketing Tactics are Outdated

Club marketing tactics haven’t really changed in decades. Many health clubs “stick with what they know” and spend a vast portion of their marketing budget on signage, billboards, or radio and television advertisements. While those methods worked for a long time, they become less effective every year. Here are 4 reasons why your club’s traditional marketing tactics are outdated:

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Success Stories

On the Cutting Edge: The Alaska Club Success Story

20 years ago Tina Day was only a member of The Alaska Club, who dropped her young daughter off at the club’s child care facility while she attended her favorite group fitness classes. Today Tina and her daughter are still members -- but now when Tina is done with her workout, she steps into her role as the Director of Marketing & Public Relations for the Alaska Club.

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Fitness Tech

The Coolest New Wearable on the Market

The rise of wearables over the last five years has been meteoric. Almost 25% of Americans now own one, nearly 15% use them daily and within two years the global market is expected to top $12 billion. The hype behind them makes sense. They’re trendy, futuristic and help millions of people accomplish their personal health goals.

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Fitness Tech

Best of #FIBO2016: All the best FIBO coverage in one place

FIBO 2016 features 3 conventions in 1: FIBO Expert, FIBO Passion and FIBO Power. The three shows feature 850 exhibitors and 136,000 visitors from April 7-10th in Cologne, Germany. With so much to see and do at FIBO, it's easy to miss out on new and exciting fitness innovations. In case you're not in Germany or spent all your time checking out the FIBO Power bodybuilders, here's a recap of what's happened:

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Fitness Tech

3 Things in Fitness Tech You Need to Know

Here’s what you need to know right now about the fitness industry.

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Marketing

How Much Should You Spend to Acquire New Gym Members?

When you are assembling your club’s marketing budget, it’s important to determine how much each of your members is worth. The best metric to use is the Lifetime Value (LTV) for each of your members. This is the total amount of revenue you expect to earn from a member during the length of their membership at your club.

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Industry Trends

The International Fitness Showdown [Infographic]

Fitness is going global! People around the world are recognizing the importance of staying fit and healthy. But not all fitness is created equal. Does the country with the most clubs have the fittest population? Does high fitness revenue mean lower obesity? Find out which country comes out on top as the healthiest with our International Fitness Showdown!

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Fitness Tech

3 Biggest Trends of FIBO 2016

FIBO 2016 is over, but its impact on the fitness industry will reverberate for the rest of the year and beyond. The fitness industry is shifting rapidly and the biggest trends at FIBO will soon become standards in the fitness industry. Here are three of the biggest trends from FIBO that will affect your club’s business in the future.

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Fitness Tech

The Sexiest Wearables at #FIBO2016

The wearable revolution is here. Wearables are the talk of every 2016 tech convention, new products like Fitbit’s Alta and Blaze are flying off the shelves, and within two years the global wearable market is expected to be worth over $12 billion. With #FIBO2016, one of the biggest fitness industry events in the world, we decided to take a look at the sexiest wearables on display at the Exhibition Centre Cologne in Cologne, Germany.

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Club Management

How We Solved 3 Big Problems for the Fitness Industry at FIBO 2016

I spoke on April 7th at FIBO 2016 about “How to Convert Digital Customers into Members, and Members into Digital Clients.”

I focused on digital conversion - converting prospects to members using digital tools and channels, and driving a desirable actions from a club’s member base. I looked at digital conversion techniques from other industries that inspired us, and how they can be applied to the fitness industry.

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Fitness Tech

3 Fitness Technologies That Will Enhance Your Personal Training

The fitness industry is becoming more technologically advanced. Products are rapidly being released that transform members’ fitness experiences. There are wearables that can track your heart rate, virtual reality fitness companies that help transport your workout to a fantasy destination of choice, and even body scanners that can analyze your risk of obesity or heart disease within 30 seconds.

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Marketing

4 Eye-Opening Mobile Marketing Trends

Larry Page, co-founder and CEO of Google, recently said, “We are no longer in a mobile-first world, we are in a mobile-only world.”

You only have to look around to realize the authenticity of this statement. By the numbers, there are roughly 6.8 billion mobile phone subscriptions, compared to a world population of 7 billion. In fact, more people have access to a mobile phone than they do a functional toilet.

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Marketing

3 Tips for Social Media at Your Health Club

If you’re like most club operators, you've already jumped onto the social media bandwagon. You may even be tweeting regularly or sharing interesting pictures with your followers on Facebook and Instagram. For many clubs, the challenge is that you aren’t getting enough followers or likes, and you’re wondering if social media is worth your time. You’re busy running your club after all!

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Fitness Tech

3 Most Innovative Technologies at #FIBO2016

With #FIBO2016 right around the corner, the biggest names in the fitness industry are getting ready to flood the Exhibition Centre Cologne in Cologne, Germany. The show, which features over 725 exhibitors from 40 different countries, will take place from April 7-10 across over 130,000 square meters of exhibition space.

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Club Management

The 3 Biggest Reasons to Build an App That Integrates With ABC Financial

Today, having a good member management and billing system (MMS), like ABC Financial, is not the only prerequisite for running a successful club. In an increasingly mobile-driven world, launching a Club Mobile App is quickly becoming a requirement and one of your members' most demanded club amenities. However, just launching any mobile app is not enough. Your app needs to become the center of your club's fitness experience, meaning it should integrate with all of your club technology, especially your MMS.

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Fitness Tech

3 Biggest Trends from #IHRSA2016

As the Super Bowl of the fitness industry, #IHRSA2016 definitely sets the tone for much of what will happen in fitness in 2016 and beyond. Over 400 vendors from almost 80 countries displayed cutting-edge technologies, programs and fitness equipment during the four day expo.

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Industry Trends

What is FIBO: 2016 Convention Preview

April’s annual FIBO convention in Germany is the world’s leading event for the fitness industry. 850 exhibitors and 136,000 visitors will occupy 10 convention halls to display and learn about the latest innovations of the fitness industry from April 7th to 10th.

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Marketing

The Ultimate Guide to Marketing Budgets for Health Clubs [Free PDF]

The old club marketing tactics are expensive and ineffective. The Ultimate Guide to Marketing Budgets will show you a new way to allocate your marketing budget to tactics with the lowest member acquisition cost in the fitness industry.

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Fitness Tech

Club Mobile Apps: Build or Buy [Free PDF]

Netpulse is excited to present you with Club Mobile Apps: Build or Buy.

Orangetheory, Gold's Gym, and Retro Fitness have launched club mobile apps. Many other fitness organizations are trying to advance their digital strategies as well. The biggest question is: do they buy a customizable solution or build an app themselves?

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Marketing

3 Ways to Utilize Your Brand Identity

What good is designing a great brand identity, if your club doesn’t use it correctly? Once you’ve identified how you want your club to be perceived by your members, the next step is ensuring that your members actually do view your club in that desired manner.

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Fitness Tech

Best of Twitter at #IHRSA2016

The Twittersphere was buzzing with excitement during #IHRSA2016. It was nearly impossible to keep up with the new IHRSA tweets being posted every second. Don't worry about missing anything though - we've compiled the funniest videos and other social media highlights for you here. Enjoy the best of Twitter from #IHRSA2016. 

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Member Engagement

ICYMI: Nir Eyal on Habit-Forming Products at #IHRSA2016

In case you missed it (ICYMI), Nir Eyal, author of Wall St. Journal bestseller, Hooked: How to Build Habit-Forming Products, and CEO of Nir and Far, closed out the action at #IHRSA2016 with a keynote address about how habit-forming products and services can help the fitness industry engage and retain their members.

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Fitness Tech

#IHRSA2016 Booth Spotlight: Life Fitness

Today’s #IHRSA2016 spotlight is on innovator and industry veteran Life Fitness. Life Fitness has created fitness solutions for trainers and clubs for over 45 years. After inventing the Lifecycle exercise bike, the first electronic piece of workout equipment, Life Fitness has pursued their mission of keeping people active with a wide range of cardio, strength and group training products.

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Fitness Tech

Tech Takes #IHRSA2016: All our IHRSA coverage in one place

New technology has been taking the fitness industry by storm, and as expected, the 35th annual IHRSA tradeshow didn't miss a beat. Vendors, keynote speakers and club operators have come from all over the world to showcase and experience the latest and best the industry has to offer.

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Industry Trends

#IHRSA2016 Day 3 Highlights

The action was fast and furious on the third and final day of #IHRSA2016. With over 400 exhibitors from around the globe even Superman couldn’t experience everything that IHRSA had to offer. For the mere mortals that couldn’t see it all, we’ve got you covered with a recap of all the highlights from Day 3. 

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Fitness Tech

#IHRSA2016 Booth Spotlight: Matrix Fitness

As the biggest week in fitness reaches its halfway point, so does our series of booth spotlights on our favorite companies at the show. Today’s star of the show? Matrix Fitness.

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Marketing

ICYMI: Randi Zuckerberg on Social Media for Businesses at #IHRSA2016

In case you missed it (ICYMI), Randi Zuckerberg, CEO of Zuckerberg Media and editor-in-chief of Dot Complicated, opened Wednesday’s #IHRSA2016 action with an inspiring keynote address about the ways company culture can influence performance and the best social media platforms to help grow your business. Read More

Marketing

#IHRSA2016 Day 2 Highlights

#IHRSA2016 is up and running and we’re on the ground with the latest updates. Here is the Day 2 recap. The highly-anticipated tradeshow featuring the fitness industry's top vendors finally opened to the public at 10 A.M. and will run today and tomorrow until 6 PM. It features over 400 exhibitors from dozens of countries showing off the latest technology, products, services and innovations the industry has to offer.

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Fitness Tech

#IHRSA2016 Booth Spotlight: ASF Payment Solutions

At IHRSA? Make sure to visit our integration partner ASF Payment Solutions at #IHRSA2016 booth 2625. ASF is one of the industry’s leading providers of gym management software and payment solutions for the past 40 years.

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Club Management

ICYMI: Greg McKeown on Essentialism at #IHRSA2016

In case you missed it (ICYMI), Greg McKeown, CEO of This Inc., began Day 2 of #IHRSA2016 with a keynote address about the value of essentialism in modern leadership.

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Marketing

ICYMI: Jay Baer on Useful Marketing at #IHRSA2016

In case you missed it (ICYMI), Jay Baer, author of Youtility and Hug Your Haters, kicked off #IHRSA2016 with a keynote address about how to make your club’s marketing strategies truly useful.

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Fitness Tech

#IHRSA2016 Booth Spotlight: ABC Financial


#IHRSA2016
is here! Over the course of the biggest week in fitness we’re going to be running booth spotlights on our favorite companies at the show. This week kicks off with a spotlight on our friends over at ABC Financial.

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Success Stories

Making the Customer Experience Easier: The Sweat Fitness Success Story

With eight clubs in and around the city of Philadelphia, Sweat Fitness has been a staple in the City of Brotherly Love since opening for business 20 years ago. Each location has it’s own distinct personality and feel, while also providing valuable amenities such as an indoor track, a swimming pool and body fat analysis.

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Comedy

IHRSA Offbeat Orlando Travel Guide

Fun Guy Friday: your weekly dose of fitness satire.

Orlando. The home of Mickey Mouse and painful humidity. Of course #IHRSA2016 is the main event this week, but the conference center is just the tip of Orlando’s iceberg of awesome attractions. Everyone knows about Disney World, but Orlando has so much more to offer if you step off the beaten path. Like a frozen bar or gator theme park!

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Fitness Tech

3 Coolest Products at #IHRSA2016

The biggest names in the fitness industry are all getting ready to descend into the Orange Country Convention Center in Orlando to attend IHRSA 2016, the industry’s premier trade show. With over 10,000 attendees from nearly 80 countries #IHRSA2016 is sure to be a hotbed of innovation, education and of course, fitness.

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Industry Trends

So, What Is IHRSA?

With the number of people holding gym memberships at all time highs, one would think that people are more healthy and active than ever before, right?

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Fitness Tech

5 Must See IHRSA Talks

The International Health, Racquet & Sportsclub Association is holding its 35th annual convention next week in Orlando. With over 10,000 members from 75 countries, IHRSA is a chance to meet members of the fitness industry from around the globe. One of the highlights of IHRSA is learning from some of the best and the brightest in the industry at keynote speeches at networking events.

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Industry Trends

What to Expect From Netpulse at #IHRSA2016

With the IHRSA trade show just a week away, it’s probably safe to say that all of us at Netpulse can’t wait for the event to finally kick off. The four-day event takes place March 21-24 at the Orange County Convention Center in Orlando. The banner message for the Netpulse booth this year is that “Fitness is going mobile.”

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Success Stories

Enhancing the Member Experience: The Pivotal Fitness Success Story

For ten years, Pivotal Fitness has provided members with with top notch fitness facilities in four South Carolina cities, and in Fort Lauderdale, Florida. At 50,000 square feet, the club caters to a wide range of members, offering group classes like Zumba and yoga, personal training sessions, and even includes a nursery for parents.

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Comedy

5 Funniest Aerobics Videos on the Internet

Fun Guy Friday: Your weekly dose of fitness satire. 

Once upon a time in 1991, being in a history textbook meant something. It signified that humanity collectively decided that you were worth remembering. Then the internet happened. Now we no longer get to choose what gets remembered - the internet records everything, forever. While the fact that my Facebook page is eternal bodes poorly for my future Presidential run, I am thankful for the internet because now America's brief obsession with spandex and group exercise will live on forever too.

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Fitness Tech

3 Sexy Virtual Reality Fitness Companies to Watch Out For

Remember when you couldn’t make a phone call and check your email at the same time? Well times have changed. The upcoming March 28th release of the Oculus Rift virtual reality headset officially ushers in a new era of technological innovation.

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Industry Trends

4 Microtransaction Do's and Don'ts

2016 will see the introduction of microtransactions to the fitness industry, a business model where consumers purchase individual units of products and services instead of packages. Clubs can use microtransactions to sell members individual personal training lessons or group classes at a discounted price. This enables members to purchase services in a way that best fits them. For example, instead of having to sign up for a four week class or PT package, members will more often be able to purchase single sessions at their convenience, right from their smartphones.

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Press Release

Netpulse Announces Mobile Acquisition Add-Ons

SAN FRANCISCO, Calif. — March 8, 2016 — Netpulse, the #1 provider of mobile apps for health clubs, announced today the release of Mobile Acquisition Add-Ons, four new features that will transform the way club operators acquire new members. These features for the Netpulse Club Mobile App allow operators to leverage their members’ smartphones to seamlessly attract prospects and convert them into members at a far lower cost than traditional marketing.

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Fitness Tech

What You Need From Your Mobile App Design


Our world is becoming increasingly mobile, as evidenced by the nearly 180 billion apps downloaded in 2015. What this means is that when your business decides to enter the mobile app foray, you’ll need to know exactly what you’re looking for in terms of design, or else your app will fall almost immediately to the wayside.

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Comedy

7 Unconventional Pre-Workout Super Foods

Fun Guy Friday: Your weekly dose of fitness satire

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Success Stories

Keeping Members Engaged: Powerhouse Gym's Success Story

Michael Dabish grew up with Powerhouse Gym. His father is a founder of Powerhouse, and Michael spent his adolescence with the club as a part of his family's’ business. This instilled a passion for fitness that continued into adulthood. Today, Michael continues living a healthy lifestyle; he loves actively pursuing and achieving his fitness goals, and enjoys being a part of the fitness industry.

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Marketing

4 Vital Parts of Your Gym's Brand

Every business has a brand. Put simply, your brand is the idea or image that your members connect with when they think about your club. As competition in the fitness industry increases, it’s more important than ever to have a recognizable brand that members (and potential members) identify with and relate to. 

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Industry Trends

Fitness Tech News Digest March 2016

Quick Summary

  • Fitbit reports revenues of $1.8 billion in 2015
  • The wearable tech market is expected to grow to $34 billion by 2020
  • Millennials now make up over 50% of the running population
  • Matrix has launched a new learning center
  • 70% of people will own a smartphone by 2020
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Club Management

3 Gym Marketing Ideas to Turn Your Club Brand Into a Lifestyle Brand

With club memberships steadily increasing over the last 15 years (from 32.8 million in 2000 to 54.1 million in 2014), it’s evident that fitness is becoming a bigger part of Americans’ lives. But fitness is more than an hour on the treadmill or skipping ice cream once a week. Living a healthy lifestyle is something that people are thinking about all day, not just when they are actively working out.

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Success Stories

Adjusting to the 21st Century: The Sky Fitness Success Story

With two locations in Tulsa, Oklahoma, Sky Fitness has built itself into into a visionary health club since opening up shop ten years ago. Their two 40,000 square feet facilities are designed with the committed health club member in mind, complete with yoga and pilates studios, nationally certified fitness experts and a rock climbing wall.

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Member Engagement

Why Mobile Is Essential to Your Gym's Marketing Plan

It’s safe to say that the world has changed dramatically in the last few years. We can summon taxi’s with the tap of a finger, chat face-to-face with friends on the other side of the globe and even experience other people’s experiences virtually. So why is it that so many health clubs still use analogue methods to market their services? As technology continues to become a more prevalent, the only way to stay competitive is to structure your gym’s marketing plan around digital platforms.

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Club Management

5 Budget-Friendly Ideas to Improve Your Locker Room

One of the top ways for gyms to stay competitive in the fitness industry is to make sure that they have a great locker room. A clean, comfortable locker room can really create an impression on a prospective member and help them pick a gym to join. Today, many clubs have taken this idea to the next level by following current trends of upgrading their locker rooms into luxurious escapes from working out. Don’t have the budget for a steam room? Here are 5 budget-friendly ideas that can help to give your locker room that luxury feel!

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Club Management

5 Reasons Why Gyms Fail

After eight years of analyzing business results data from over 8,000 clubs, Michael Scott Scudder has discovered the five characteristics that failing clubs have in common.

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Industry Trends

The State of Independent Fitness Facilities [Infographic]

The fitness industry is changing. Today's members are responding to a new way of approaching fitness -- where wearable integration, mobile club check-ins and hyper-personalization are becoming the norm. Furthermore, the rise of large high-value, low-cost chains, specialty studios and apps like ClassPass are fundamentally changing the ways clubs do business.

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Fitness Tech

5 Startups Changing the Fitness Industry

As technology becomes a bigger part of the world around us, it's allowed people to create things never before imagined. It’s redefined countless industries and has completely transformed our idea of how things are supposed to work. For the fitness industry, it means there’s never been a more exciting time. Dozens of startups have begun trying to answer the question: How can we make fitness easier? And they’ve had some amazing results.

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Success Stories

Keeping up with the 21st Century: The Wilmington Athletic Club Success Story

Billed as the region’s most complete fitness center, the Wilmington Athletic Club has served the small North Carolina port city for almost 15 years. Since opening it’s doors as a racquetball facility in 2002, the club has transformed into a 35,000 square foot facility that includes a full-sized basketball court, cardio and weight training, massage therapy and even a dietician.

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Comedy

5 Cheap Fitness Equipment Replacements

Fun Guy Friday: Your weekly dose of fitness satire. 

Just as we all face the inevitability of death, your club’s equipment will too one day perish. Instead of investing $6000 in a treadmill that will break down and join the rust heap in the sky anyways, consider some of these extremely low-cost equipment alternatives.

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Member Engagement

How Mobile Personalization Will Be Key To Your Club’s Success

There’s nothing anybody hates more than buying or downloading an app that doesn’t do what they expect it to. That’s why almost a quarter of all mobile apps are used only once. With mobile apps becoming a bigger part of the fitness industry, your club has to make sure its app doesn’t fall into the one-and-done category. It isn’t enough to have members download your app; it needs to be something that’ll engage them and make them want to use it again. And the key to that is one thing--personalization.

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Fitness Tech

Fitness Tech Digest: Feb 17th

Your Bi-Weekly Dose of Fitness Tech News

Quick Summary

  • Fitness app Runkeeper has been purchased by Japanese shoemaker Asics.
  • Connected activity trackers are up $692 million year over year
  • Fitbit has released a new fashion focused product called the Alta
  • Nike hired its first Chief Digital Officer to reinforce its commitment to digital
  • The health club industry in China has grown to $5.1 billion, fueled by a rising women memberships
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Club Management

The Club Scalability Map: Top indicators your club is ready for growth

Competition in the fitness industry is fierce. New clubs seem to open daily, and everyone is fighting for members. The obvious goal for all operators is growth--both in number of members and locations. But as much as you may dream of having dozens of locations across your region, the reality is that only few are set up to succeed. Launching additional locations is a costly venture and if done poorly, could literally cause a once profitable business to shutter.

Introducing The Club Scalability Map...

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Club Management

Top 7 Things Gym Members Hate

You may have suspicions about what bothers your club members the most. Is it lines for the equipment? The radio stations? Are your trainers too tough? Fortunately, Blair McHaney of Clubworks has taken the guesswork out of it. After analyzing over 400,000 data points assembled via Medallia, Blair determined the top seven things club members hate.

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Success Stories

Connecting Everything Together: Exertec's Success Story

After 19 years of working at Exertec Health and Fitness Center, Nori Hongo was looking for a way to take his club to the next level. After earning his degree in Commercial Fitness Management, Nori has spent a majority of his career building Exertec into the popular health club it is today.

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Member Engagement

Mobile App Fitness Challenges for Every Season


Looking to increase member engagement and spur some friendly competition in your club? Use your club mobile app’s challenges feature.

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Industry Trends

10 Fitness Tech Trends of 2016 [Webinar Recap]

During the “10 Tech Trends in 2016” webinar hosted by Netpulse VP of Growth Greg Skloot and FIT-C President Bryan K. O’Rourke, they discussed 10 emerging technology trends impacting the fitness industry and gave thoughts on how clubs can utilize these to be successful.

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Club Management

The Importance of Your Club Brand

Every business has a brand. Put simply, your brand is the idea or image that your members connect with when they think about your club. As competition in the fitness industry increases, it’s more important than ever to have a recognizable brand that members (and potential members) identify with and relate to. To get started, we need to answer the question, “What does a brand do for my club?"

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Member Engagement

5 Secrets of Sending Powerful Push Notifications

Push notifications, short messages that pop up on your members’ smartphone screens, can be one of the most powerful marketing tools for your club. With push notifications you can alert members of open spots in a class, flash sales of gym services or merchandise and timely club updates. Push notifications are a potent engagement tool--as long as your members stay subscribed. It’s easy to drive your members to unsubscribe by misusing push notifications. Here are the 5 secrets of sending powerful push notifications. 

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Industry Trends

10 Tech Trends in 2016 [Free PDF]

We're excited to present the free PDF "10 Tech Trends in 2016." This guide will give you valuable insight on the emerging technology trends that will impact your club and how to capitalize on them to increase member engagement and drive revenue. 

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Club Management

3 Reports You Should be Running in Your Member Management System


You’ve hired a great staff, purchased the newest equipment and have a diverse range of regulars who work out at your club. But how well do you really know your business? The best way to ensure your business is as successful as possible is by digging deep into your performance metrics. Your member management system (MMS) is your best friend when it comes to being able to parse through all the numbers.

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Success Stories

Ahead of the Curve: The Premier Fitness success story

Jennifer Morgan knows good design when she sees it. After earning her bachelor's degree in Graphic Design, she worked as a freelancer for Premier Fitness. Jennifer used to lead classes and do freelance design work for Premier Fitness but eventually joined full time, and is now their Fitness Director.

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Comedy

Super Bowl 50 Fitness Brawl

Fun Guy Friday: Your weekly dose of fitness satire.

After a season full of insufferable Deflategate Hot Takes, Super Bowl 50 is finally here! We’re here to break the big game down for you--but instead of discussing irrelevant things like “What team wants it more” or “Which QB has the best fashion sense” (Hint: It’s not the guy who tucks his jersey into his jeans on national TV), we’re going to break it down by what matters--speed and size. Who is fit enough to survive the 60 minute battle for glory?

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Marketing Club Management

6 Easy Ways for Your Club to Go Green Tomorrow

Going green is not a passing fad, nor does it have to involve going through a byzantine certification process. Utilizing environmentally friendly practices is not only important to your members, but it will also save your club money. Equinox and The Green Microgym are great examples of clubs that made the investment into going green and are now reaping the rewards.

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Fitness Tech

Fitness Tech News: February 2016

Catch up with the best innovations from CES 2016 and more! Here are the most important fitness tech industry news stories in the  February 2016 edition of Fitness Tech News.

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Fitness Tech

15 Shocking Smartphone Stats and How They Impact Your Club

The first iPhone was released on June 29, 2007. It took less than nine years for smartphones to change from a novelty to a necessity for millions of people. Smartphones are used for everything now -- from commuting to working out, even dating. In fact, you’re probably reading this on a smartphone right now.

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Success Stories

Making the Next Logical Step: Minton's Sportsplex success story

Jeannie Carter was once the only girl in a family full of boys. She spent her childhood competing against her older brother and cousins in every sport under the sun. After cheerleading in high school and college, Jeannie found a desk job, and sat there for years. Once she was married and had a child, Jeannie decided to get active again and moved her career into the fitness space. Now she is the Group Fitness & Programs Director at Minton’s Sportsplex, the largest gym in the AK-LA-TX region.

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Member Engagement

5 Tips for Announcing a Rate Increase

Often times when members decide to sign on with a certain health club, price is a major determining factor. So as a club owner, you already know it’s never easy having to tell your members that their monthly dues might have to increase, even if it’s absolutely necessary to sustain your business. If your club gets 10% more expensive, and there happens to be a club across town that offers the same services for cheaper, what’s stopping your members from joining your competitor?

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Marketing

5 Secrets of Avoiding the Spam Filter

The average email user receives 147 emails a day… and deletes 71 of them. It may seem impossible for your club’s message to cut through the noise, but it’s actually easier than you’d think. E-mail marketing is still one of the most cost-efficient and successful ways of reaching your members. Health and Fitness emails have a 23% open rate, and 44% of email recipients make at least one purchase based on promotional emails.

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Member Engagement

The 7 Rules of Retention

If you own a club or work within the fitness industry, you probably ask yourself this question every night before you go to bed, and again every morning when you wake up.

How on earth do I keep my members?

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Industry Trends

5 Must Know Barre Facts - the Hottest Trend in Fitness

Barre is one of the fastest-growing fitness trends in the industry. According to the American Council on Exercise's 2015 Industry Trend Report, in the last two years barre has grown globally by 141%, and has already been adopted by almost 1/3 of the fitness industry. With dozens of studios set to open across the country, here are five must know facts to keep your club ahead of the competition.

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Marketing

The Mobile Marketing Manifesto [Free PDF]

We're excited to present a new ebook, "The Mobile Marketing Manifesto". The old ways of club marketing are rapidly dying. Luckily, the surging growth of smartphones has created an exciting new way to acquire more members and sell more services at clubs. It’s called Mobile Marketing.

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Member Engagement

3 Ways Social Media Can Improve Member Satisfaction

As businesses adapt to the 21st century and focus their marketing efforts on reaching customers on the Internet, it’s become difficult for companies to find ways to engage users amidst the advertising overload. Customers have also become more aware of the breadth of choices available to them, which has led to a sharp decline in brand loyalty in recent years. With social media usage among 30-49 year olds jumping by 69 percent in the last ten years, the need for health clubs to find ways to leverage the mediums available has never been greater.

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Success Stories

A Need to Adapt: The River Valley Club success story

As one of the premier health clubs in western New Hampshire, the River Valley Club has been a staple in the city of Lebanon for nearly 20 years, raking in $2.2 million annually for personal training. Founded in 1998, the 85,000 square foot River Valley Club serves as a health club, spa, salon, tennis facility and childcare center for over 2,400 members.

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Press Release

Netpulse's Evolving Brand

The past year has been a time of great change and excitement for the fitness industry. It marked the beginning of the mobile revolution, where operators identified the need for a digital strategy that engages and sells to their members on smartphones as well as in the club. Netpulse has been proud to be a part of that journey, providing the industry’s most robust mobile platform.

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Club Management

3 Ways to Transform your New Year's Members into Dedicated Regulars

Anyone who has tried to go to the gym the week after the new years has experienced the insane rush of “New Year’s Resolution” gym-goers. At first it seems that this group has discovered (or rediscovered) a resolve to shed that extra holiday weight, but by mid-February, this resolve clearly disappears and just as quickly as they showed up, they stop coming.

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Industry Trends

The Best of the Fitness Industry 2015 [Infographic]

What was the most popular club excercise offering in 2015? Which fitness product sold the best on Amazon? From top wearable to most profitible club services, our latest infographic summarizes the best the fitness industry had to offer this past year.

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Marketing Guest Post

5 Marketing Tips to Fill Your Gym in 2016

Owning a gym can be an extraordinary business venture. You will witness people becoming their best self, see friendships grow and, if you work out a great marketing strategy, you will see your gym thrive for years to come. This being said, you will also see a lot of people who come for one class (never to be seen again), gym equipment that needs constant repair and days where it is dead quiet.

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Industry Trends

Fitness Tech News: Jan 2016

Happy New Year! This year, commit to staying on top the fitness tech world with Netpulse! Below are some great articles about fitness, wearable technology, and mobile. Enjoy!

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Industry Trends

A Dying Breed: The decline of desktop computing and what it means for your club

Consumer behavior is changing. Not too long ago desktops and laptops were the only way to stay connected to the online world. For clubs that meant creating websites that were optimized for desktop consumption. Members had to be at home or work to log online and register for classes, update their account information or email their club.

But all this has changed...

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Guest Post

5 Things I Learned During My Time At Netpulse

Editor's Note: Will Jones was a Netpulse Marketing and Growth Intern during the summer and fall of 2015. This post is a recap of his 6 months in San Francisco and an insider view of Netpulse culture.

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Industry Trends Guest Post

6 Consumer Tech Trends Operators Must Know in 2016

As trends continue to shape the landscape, competitors will want to pay close attention to how they alter the value chain. Leaders would be well served to keep six key trends in mind as they evolve their digital strategies and business plans for 2016.

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Fitness Tech

The Top 3 Apps For Nutrition Tracking

Fitness tracking doesn't just mean recording all of your workouts. Tracking what you're eating is just as important as tracking your exercise in order to meet your fitness goals. Being able to accurately record your caloric intake could be the difference between losing those extra few pounds or not.

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Industry Trends Guest Post

2016 Technology Outlook For Fitness

The relevance of technology as a key driver in the fitness industry is growing on many levels. In 2016, however, it will be less about the shiny new thing and more about how technology can be applied in ways that result in meaningful innovation and business enhancements. Competitors who figure out how to leverage technologies in the new year are going to start leaving others behind.

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Industry Trends Guest Post

16 Bold Fitness Industry Predictions for 2016

Several years ago one of our industry magazines asked me for my prognostications for the upcoming year. Hesitantly, I offered some. Fortunately or unfortunately, better than 3/4 of them turned out to actually take place. So, at the ever-present risk of egg on my face, here goes!

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Fitness Tech

The Best 3 Fitness Motivation Apps

Whether the gym is seemingly too far, or your workout feels jaded, It’s hard to break out of a monotonous routine. Apps that change the purpose of your exercise can help provide that much needed spark. Whether it's potentially losing money, donating to charity or turning your workout into a video game, there are apps that will get your off your couch and into the gym. 

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Fitness Tech

5 Most Popular Fitness Tech Posts of 2015

2015 was a big year as we launched the Netpulse Blog and published more than 125 articles covering a range of topics from fitness tech and industry trends to educational pieces on club management and membership sales. As we prepare for the New Year, we thought it would be fun to look back and see which posts were the most popular.

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Fitness Tech

The Best 3 Apps That Sync With Wearables

When purchasing a wearable one factor that is often overlooked is the app itself. While the hardware is always important, the app is what you're going to be interacting with in on a day-to-day basis. Making sure the app is easy to use, connects to your club's mobile app and is functional for your primary expected use should all be factors in your decision.

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Training

7 Reasons To Start Bodyweight Training

Bodyweight or functional training is often overlooked by members who assume that the results from these excercises can't compare to those gained from using expensive machines and free weights. However, when properly executed bodyweight training can increase strength, cardiovascular fitness and overall endurance. Furthermore, group exercise classes utilizing bodyweight training are an easy and cost-efficient way to offer a new workout experience for your members.

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Fitness Tech

The Top 3 Cycling Apps

Cycling is one of the most common forms of cardio among gym members. It's low-impact, has numerous health benefits and is a great way to explore the outdoors. Cycling apps allow members to track all their rides, and when connected to your club's mobile app, joins their cycling workout to their gym workout. Encourage your cycling enthusiast members to use their cycling app even as they bike to and from the club.

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Comedy

5 Great Excuses To Skip The Gym

Going to the gym is scientifically proven to help you lose weight. It strengthens your muscles, increases cardiovascular endurance and improves general mental health. However, sometimes life gets in the way and you need to rationally convince yourself that you can't go to the gym in order to not feel guilty.

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Press Release

O2 Fitness Clubs to Release New Mobile App Powered by Netpulse

SAN FRANCISCO, Calif. — December 16, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today that O2 Fitness Clubs is its newest customer.

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Fitness Tech

The Best 5 Apps for Run Tracking

Tracking apps help your members record all of their fitness data inside and outside the club. Some apps track the general fitness activities such as steps and calories burned, while others go more in depth. There are even apps specifically tailored for members that want to track all of their runs. These apps enable members to connect the out-of-club running workouts to your club through a custom club app that integrates tracking data from both cardio machines and tracking apps.

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Industry Trends

Fitness Tech News: Dec 2015

I’m excited to introduce to you Fitness Tech News, a monthly newsletter containing the latest news, trends and insights from the fitness and technology world. The goal is to provide you all the news you'll need to understand what's going on in the fitness technology arena. Feel free to share or comment on anything you read here.

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Marketing

The Ultimate Guide to Club Branding [Free PDF]

We're excited to present the "The Ultimate Guide to Club Branding." Whether you're launching a new brand or thinking about a re-brand, this practical guide will walk you through all the steps needed to tell a brand story that makes an impact for your club.

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Marketing

4 Great Ideas for Your Holiday Marketing Campaign

Your average consumer may not naturally think of doing their holiday shopping while working out; however, this doesn’t mean that it’s a lost cause. In fact, over 50% of holiday shoppers reported being open to purchasing from a business they had not used before.

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Fitness Tech

4 Questions to Ask When Buying a Wearable

Many have already seen the advantages owning a wearable can provide in helping to reach their fitness goals. Tracking workouts, heart rate monitoring and sleep tracking have helped wearables owners create overall healthier lifestyles. With wearables becoming one of the biggest fitness trends in the past year, whether or not to purchase one is no longer the decision; it’s which one to purchase.

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Fitness Tech

How Technology Can Help Members Reach Their Goals

Technology has changed the way members are able to experience the gym. From advancing the functionality of cardio machines to the rise of fitness wearables, technology has become an integral part of the health club industry. When properly utilized it can also be used by health clubs to help members to reach their fitness goals.

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Industry Trends

The Great Health Club Showdown [Infographic]

From small, specialty studios to large, full-service fitness centers, there are many different business models when it comes to running health clubs. However, they are not all equal, and our latest infographic shows you which one is winning in today's competitive landscape.

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Training

The Best 3 Apps To Replace Wearables

Fitness tracking apps have exploded in popularity over the past few years. Many integrate with wearable technology allowing for a convenient stream of tracking data. For those members that don’t have a wearable however, there are apps that provide the benefits of one without the price tag. These apps can be utilized for fitness challenges with your club based on regular daily activities such as miles traveled or calories burned.

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Training

5 Life Changing Benefits of Strength Training for Seniors

As club members grow older they often assume that they have to stay away from strength training; however, strength training can be a life changing part of a senior’s fitness program. Strength training has been shown to reduce the symptoms and signs of numerous conditions and diseases, positively impacting your senior members' overall quality of life both inside and outside the club.

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Guest Post Club Management

Does Your Management Style Inspire Others in Your Health Club?

Do you inspire your club employees? In working with many different types of clubs across the country, we see varying styles - that of being very demanding all the way to the style of ignoring everyone and hoping things will improve.

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Marketing

The Ultimate Guide to Holiday Promotions for Health Clubs [Free PDF]

We're excited to present The Ultimate Guide to Holiday Promotions for Health Clubs This practical guide will help you learn how to take advantage of this shopping season for your club.

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Comedy

7 Things Your Gym Should Avoid on Friday the 13th

There have always been superstitions around Friday the 13th, but gym owners are rarely educated on the potential consequences of certain actions. The mystical presence of the 13th day of the Gregorian calendar falling on a Friday is not to be reckoned with.

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Guest Post Club Management

8 Warning Signs Your Health Club Is in Trouble

I was speaking with a health club owner recently. He was thinking of making a change in club management. In meeting with him, he mentioned that sales had stalled, expenses were going up and there seemed to be some complacency in key positions. Of course, one of the challenges in the consulting field is the client calling when it’s too late, so we discussed the key issues to be looking for when evaluating his current situation. If the warning signs can be recognized quick enough perhaps the minor issues can be solved before they become major problems.

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Club Management

How Optimization Will Change Health Clubs

All of the new technology and data available gives club operators an exciting opportunity: fine tune and optimize our businesses. Other industries have become maniacally focused on this, such as restaurants. From tweaking marketing messaging to determining the exact right menu design to positioning tables in a way that delivers an ideal flow, the restaurant industry has always been focused on optimization. The same trend continues to grow in the fitness industry, and new technology is going to accelerate it.

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Fitness Tech

Club Engagement Rate [Video]

Historically, we measured member engagement as “active members,” i.e. those who check-in to the club regularly. That’s old-school. Now, members that are engaged are associating your club’s brand with their fitness goals. That may mean they are participating in club programs, purchasing additional services and viewing the club as an important part of their fitness-social life. 

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Industry Trends

How The Internet Will Change Health Clubs

Over the next 5 years, more devices that have historically been static (e.g. toasters) will become dynamic by connecting to the Internet. This is what is often referred to as the Internet of Things (IoT) – a network of billions of common devices that suddenly can be far more interactive because of their connection to the Internet.

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3 Studies That Prove Why Your Gym Must Offer HIIT

If members are looking to cut fat fast, interval training might be the answer. High intensity interval training, or HIIT, pushes your body to the limit allowing for you to reach peak heart rate during exercise. A typical routine consists of maximum exertion for 30 seconds and then resting for 1 minute, repeated 10 times for a 15-minute fat-burning workout.

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Industry Trends

Fitness Industry Evolution 2013-2015 [Infographic]

The American Council on Exercise (ACE), International Health, Racquet and Sportclub Association (IHRSA) and ClubIntel recently reported on compiled data on some of the biggest fitness industry trends over the past two years. The goal of this study was to identify key changes in the way members are utilizing equipment, facilities, programs, services and technology within health clubs today.

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Comedy

4 Spooky Workouts Just In Time For Halloween

Fun Guy Friday: Your weekly dose of fitness satire.

It’s that time of year again, the only day where it’s socially acceptable to take free candy from strangers. If you plan on secretly eating all the candy you were planning to give out this weekend you’ll need to get in the gym to work it all off.

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Press Release

Goodlife Australia to Launch Mobile App in 76 Locations

SAN FRANCISCO, Calif. — October 27, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today that Goodlife Health Clubs, Australia’s largest full-service health club chain, is its newest customer. The Goodlife mobile app powered by Netpulse will be launched in 76 locations across Australia. Its launch will be Netpulse’s largest international launch to date and a milestone in its efforts towards internationalization.

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Fitness Tech

How Wearables Will Change The Fitness Industry

Wearables are now growing at a 35% annual compounding rate. That means by 2020, nearly 200 million units will be shipped. The smartest club operators have already begun integrating wearables into their programs, leveraging their Club Mobile App to connect the tracked workouts that happen outside of the club back to the club through fitness challenges and rewards programs.

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Comedy

7 Reasons Why You Should Move Your Gym Into Space

Fun Guy Friday: Your weekly dose of fitness satire.

With so much competition in the fitness industry today your health club has to have that differentiating factor. Members want a new experience that makes them want to come back every week. Trends come and go, but creating an environment they can’t get anywhere else will bring success to your gym for years to come.

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Press Release

Netpulse Announces Appointment of Anna Welsh as Director of Channel Sales

SAN FRANCISCO, Calif. — Oct. 22, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today the appointment of Anna Welsh as its new Director of Channel Sales. Welsh will be responsible for managing relationships with a wide network of partners that distribute Netpulse mobile solutions.

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Fitness Tech

The Ultimate Guide to Fitness Tracking Apps [Free PDF]

We're excited to present the The Ultimate Guide to Fitness Tracking Apps. This guide will walk you through the most popular apps that members are using to track workouts, set goals and analyze progress over time. 

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Comedy

5 Outside the Box Ways to Reach Your Fitness Goals

Fun Guy Friday: Your weekly dose of fitness satire.

Losing weight is the goal of almost every health club member but sometimes it seems those last 10 pounds are always out of reach. You've tried all the fitness fads but nothing has worked for you. Don't give up, there's still hope, it just takes a little ingenuity.

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Industry Trends

Top 5 Fastest Growing Training Trends in the Fitness Industry

Every member has their preference for how the train whether it’s alone, a personal training session or maybe a group exercise class. While all of these remain popular methods of working out, there has been major growth in some innovative training styles over the past 2 years.

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Press Release

ASF Payment Solutions Launches Mobile App Powered By Netpulse

SAN FRANCISCO, Calif. — October 13, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today the launch of the ASF mobile app in partnership with ASF Payment Solutions, a 42-year industry veteran company. By integrating ASF’s new mobile app with its software’s online scheduler, club members now have the ability to view and register for classes and personal training appointments from their smartphone.

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Industry Trends

Club of 2020 [Video]

Times are certainly changing. 83% of health clubs are using social media, 4 out of 5 members own a smartphone, and 25% of health club members are sporting wearables. With the technological advancements the fitness industry has seen in recent years what changes are going to occur by the year 2020?

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Comedy

5 Machines That Will Rejuvenate Your Gym

Fun Guy Friday: Your weekly dose of fitness satire.

With all of this new technology dominating the fitness industry it’s easy to forget what got us here. It was bodybuilding, Tony Little and fitness infomercials that paved the way for where we are today. Trends have come and gone, but there are some things that stand the test of time. If your gym is struggling, it might be time to think about changing what you offer members.

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Membership Sales Guest Post

How to Close a Gym Membership Sale at Anytime, Under Any Circumstance

You just never know when things will change. You get transferred to another club. You have a new boss. Your company is sold. Even if things just seem to be going crazy in the gym you have worked at for years, the expectation of sales production remains. 

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Industry Trends

Health Club Mobile Adoption By The Numbers [Infographic]

The results are in: fitness is going mobile. It's projected that by 2020 up to 87% of the world's population will have a smartphone! What this means is that your club needs a mobile strategy if its going to survive and thrive in the next five years.

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Comedy

6 Apps For The Apple Watch You Didn't Know You Needed

Fun Guy Friday: Your weekly dose of fitness satire.

The Apple Watch boasts a large selection of apps available to download totaling over 10,000. That’s over 70,000 apps in dog years. Wow! That is a lot of apps! With so many to choose from it can be a bit confusing as to which ones are actually worth your time.

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Press Release

Youfit Health Clubs to Release New Mobile App Powered by Netpulse

SAN FRANCISCO, Calif. — September 29, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today that Youfit Health Clubs is its newest customer. Youfit’s new app will be used to grow the club’s popular fitness challenges and enable members to access many amenities 24/7.

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Industry Trends

The Top 4 Fastest Growing Technology Trends In the Fitness Industry

ACE, ClubIntel and IHRSA recently released an industry-wide study on fitness trends from 2013 to 2015 across multiple categories. It’s not surprising that the number of clubs adopting fitness technology grew exponentially over the past two years -- the wearables market has exploded and innovative ways of working out are constantly emerging. But with all of these innovations, which of them have seen the biggest growth?

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Comedy

3 Ways to Show Your Wearable How Much It Means to You

Fun Guy Friday: Your weekly dose of fitness satire.

It’s a match made in heaven -- the gym rat and their wearable. These happy new couples parade around the club in the honeymoon stage of their relationship, always touching and completely forgetting that they were brought together through a purchase.

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Industry Trends

Emerging Trends In Cardio Entertainment

In fitness clubs today it’s expected to find a wall of TVs in front of cardio equipment, but it wasn’t always this way. Installing TVs was a way for gyms to differentiate themselves from competitors in the 90’s and at the time it was new technology. Operators were hesitant to make the investment, but those who installed cardio entertainment systems were greatly rewarded as they saw greater member retention and increased membership sales.

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Industry Trends

The Club of 2020 [Free PDF]

We're excited to share a fresh new e-book, The Club of 2020, co-written by Bryan O'Rourke. In this e-book, we fast forward five years to reveal the technology that will shape the fitness industry and what a successful club will look like in 2020. 

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Fitness Tech

The Future of Cardio Entertainment [Video]

Keeping members entertained while working out motivates them to stick to their cardio routines and keeps them engaged with your club. Engaged members means that they don't leave. But technology is changing the landscape of cardio entertainment systems, making them more personal, mobile and interactive. What do you need to know about emerging cardio technologies to keep members engaged?

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Marketing

3 Ridiculous Statistics That Prove Your Club Should Mobilize Your Advertising

Mobile is the fastest growing advertising platform in the United States with spending expected to top $42 billion in 2018. This number is expected to climb so greatly due to the rapidly growing smartphone market that is already at 2.6 billion users globally. With all industries adjusting to the new way to market, here’s why your health club should utilize mobile advertising.

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Club Management

Emerging Profit Centers: 3 New Ways for Clubs to Earn Profit

In a recent webinar, industry expert Michael Scott Scudder explained that clubs can no longer rely on memberships alone to drive sustainable profit. He outlined several other profit centers that operators should be focusing on, including small group training, specialty group exercise classes, special educational programs (i.e. postnatal) and of course one-to-one personal training. 

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Comedy

The Rise Of The Dad Bod

Fun Guy Friday: Your weekly dose of fitness satire.

Your health club might have noticed a change in the bodies of 20-year old males. They’re looking surprisingly more… average.

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Member Engagement

Five Mistakes To Avoid During Your Referral Campaign

Member referrals are one of the most important source of new members for health clubs. On average 65% of new members come from referrals. Having a member referral campaign is a great way to get new leads. These often involve giving a prize to the member who makes the most referrals throughout a set duration. However, here are many common mistakes that club operators make when launching referral campaigns.

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Fitness Tech

5 Things We Learned About The Samsung Gear S2 at IFA 2015

IFA, Europe's biggest tech show, began today in Berlin with Samsung showcasing their newest smartwatch for 2016, the Gear S2. Samsung revealed images of the new wearable earlier this month but hadn't gone into much detail about its functionality outside of technical specifications.

Lets recap 5 of most interesting things that revealed about the Gear S2 today:

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Fitness Tech

Samsung Introduces New Smartwatch Gear S2