Press Release

Netpulse and eGym Deepen Strategic Partnership

NEW YORK, New York. — September 18, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today important enhancements to its partnership with eGym, the leader in digital fitness and training.  In the deepening partnership, John Ford, CEO of Netpulse, will additionally take responsibility for driving the growth of eGym’s North America business in a joint sales partnership.  The sales partnership extends to Europe, where the eGym team will further support Netpulse’s rapid global expansion.  A new product integration plan will see eGym’s rich digital training tools embedded directly inside the Netpulse mobile apps.

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Club Management

How We Solved 3 Big Problems for the Fitness Industry at FIBO 2016

I spoke on April 7th at FIBO 2016 about “How to Convert Digital Customers into Members, and Members into Digital Clients.”

I focused on digital conversion - converting prospects to members using digital tools and channels, and driving a desirable actions from a club’s member base. I looked at digital conversion techniques from other industries that inspired us, and how they can be applied to the fitness industry.

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