Marketing

4 Steps to Improve Your Gym's Digital Marketing Tactics

We've spent the last twelve weeks writing a series of blog posts about how your club can use digital tools to increase your marketing effectiveness. Now that we've covered all of the tools, this post is supposed to help you get started. There's a lot to take in, especially if you're just starting to use digital marketing tools. These 4 steps to improve your gym's digital marketing tactics will help you properly use these new tools to outrun your competition. 

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Marketing Article

3 Ways to Improve Your Classic Marketing Tactics

Classic tactics such as direct mail, cold calls, TV ads and signage have been the backbone of club’s marketing efforts for decades. These non-digital tools still have purpose today, but to get the most out of these tactics you should try applying digital concepts to them. If you can answer these questions about each of your tactics, your marketing effectiveness will likely improve. Here are the three questions to consider:

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Fitness Tech

3 Tips to Increase Mobile Referrals

In the old days, members had to fill out reams of paperwork to refer a friend. Now they can seamlessly use your club’s mobile app to make referrals. All they have to do is tap on their friends contact in their smartphone and your app takes care of the rest by sending an automated text message with a link to download your app. Once they’ve downloaded the app, the the prospect can sign in and seamlessly visit your club with a mobile guest pass.

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Marketing Article

Is Your Club Using Google AdWords?

Google Adwords is one of the most popular online advertising platform for both display ads and search engine ads. Display ads are graphical banner ads that appear on Google’s network of millions of websites -- much like an online billboard. Search ads are text ads that appear when people search for specific keywords in Google.

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Marketing Article

Are You Maximizing Your Club's Yelp Listing?

Online business review directories allow customers to share their experiences and give a rating. Owners and managers are also able to publicly directly respond to reviews. Yelp is the most popular, but other sites such as Yellowpages, Angie’s List, Foursquare and Google Places are influential as well.

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Fitness Tech Article

3 Ways to Engage More Members with Mobile Rewards

Many clubs run already run rewards programs. But these programs are often still run with pen and paper, with club staff having to manually record everything, or through clunky third party websites. Reward programs should support desirable real world behaviors, drive digital engagement and incentivize key conversions. Mobile is ideal for a successful rewards program because it has the ability augment real world behaviors and induce behavior change. For example, when you reward members for checking-in, you’re incentivizing them to go to the club, which increases retention and keeps members who would have otherwise quit coming back to your club. 

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