With the world growing more connected by the day and with billions of people primed to buy smartphones over the next five years, building one’s brand through the internet has never been more vital. Over the last few years however, popular platforms like Facebook, Twitter and Instagram have become inundated with things like bland advertising campaigns and uninteresting corporate social media presences.Read More
Social media is now the homepage of the internet. Whether to read the latest news or check-in with friends, people are spending more people on social media than ever before. With 2 billion users and nearly 5 billion posts every single day, Facebook is by far the most popular social media platform out there, making it potentially the most powerful marketing tool for your health club.Read More
Did you know that almost 2 billion people use mobile apps on a daily basis? Mobile apps are the way that the majority of us interact with the different brands in the world. For the news, you might have the New York Times as your go-to app. For discounts, you might tap open Groupon. For fitness, why can’t your club’s mobile app be the go-to for all of your members?Read More
Snapchat is the newest, quirkiest and fastest growing social media platform on the market. It’s a mobile messaging platform that lets users sent temporary photos, videos and drawings and it’s primary audience is the Millennial generation. People generally use Snapchat to share small moments of their day with their friends, but it’s also beginning to double as a marketing tool for business across all industries.Read More
At this point you probably know how important mobile apps are to all of us. In fact, 85% of all smartphone usage time is spent using mobile apps. But did you know that a mobile app is also key to your gym acquiring new members and keeping them engaged?Read More
With club memberships steadily increasing over the last 15 years (from 32.8 million in 2000 to 54.1 million in 2014), it’s evident that fitness is becoming a bigger part of Americans’ lives. But fitness is more than an hour on the treadmill or skipping ice cream once a week. Living a healthy lifestyle is something that people are thinking about all day, not just when they are actively working out.