Fitness Tech

Your Next Wearable Could Be A Tattoo

Imagine a wearable you don’t have to remember to put on every day and would be impossible to lose. Chaotic Moon, an Austin-based technology firm, has created a prototype line of “Tech Tats”, which are skin-mounted monitors that provide a live reading of vital signs through a small circuit using electric paint.

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Club Management

3 Benefits of Beacon Technology for Health Clubs

Beacon technology is changing the way smartphones interact with the real world. These devices, known as iBeacons, are coin-sized items that can be placed in locations and communicate with a smartphone that is nearby. They have become increasingly more popular in retail locations as the technology allows for stores to send customers tailored offers, notifications, and coupons based on where they are in the shop.

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Training

4 Facts You Didn't Know About Cycling

Indoor or outdoor, cycling is considered one of the best forms of cardiovascular exercise, because it has virtually no impact on the body. Whether you’re cycling to get outside more or to save money on your daily commute, there are health benefits to cycling that other forms of cardio can’t replicate.

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Fitness Tech

How to Fix Your Overcrowded Club

Nothing is more deflating to a member’s fitness motivation than arriving to an overcrowded gym. The American Council of Exercise polled people asking, “what keeps you from going to the gym?” With 46% of respondents saying that they’re too crowded, it’s clear that this is a major hurdle for members to stay engaged with your club. Instead of merely surviving in a crowded-gym, members want to know how to avoid the overpopulated times throughout the day. 

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Member Engagement

How Your Club Can Reduce Membership Departures

Members are the lifeblood of a fitness franchise. Though clubs are starting to grow their ancillary sales, members still remain the primary revenue driver for a health club bringing in an average of $521 per year. However, with 30% of members leaving every year and acquiring new members costing 5 times more than just keeping existing members, it’s clear that a good member retention strategy is vital to the longevity of a club. 

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Club Management

5 Huge Mistakes Your Gym Should Avoid

Owning a successful fitness club is more difficult than ever. With low-priced competition expanding every year and members using wearables to workout anywhere they want, it’s harder than ever to stay in business. Whether you’re a new franchisee or a long standing local health club, here are 5 huge mistake you can avoid while running your club:

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