Industry Trends

Fitness Tech News: Dec 2015

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I’m excited to introduce to you Fitness Tech News, a monthly newsletter containing the latest news, trends and insights from the fitness and technology world. The goal is to provide you all the news you'll need to understand what's going on in the fitness technology arena. Feel free to share or comment on anything you read here.

About the Fitness Industry:

Sarah Berry of The Sydney Morning Herald believes that the future of personal training will be less about substance, knowledge, and experience and more about marketing and followers in the Top fitness trends for 2016.

Steve Pastor of Newswire reports that club members in the UK are up 5.8% last year to 8.8 million, and that one in every eight people in the UK are members of a gym in The Fitness Industry is going from Strength to Strength.

Emily Harbourne of Club Solutions interviews six fitness industry leaders and share their highlights and biggest challenges of the past year in Looking Forward. In the interview, Allison Flatley, COO of Corporate Fitness Works believes that technology will continue to impact the industry. Clubs and leaders that figure out how to make technology compliment member to member or staff to member interaction, versus replacing the interaction will be the most successful.

Motionsoft announced their schedule for the 2016 Motionsoft Technology Summit.

About Wearable Technology:

Peter Suciu of Tech News World reports of Fitbit’s launch of two new tracking features, PurePulse heart rate tracking and SmartTrack automatic exercise recognition to its Charge HR and Surge devices in Fitbit Amps Up Tracking Features.

Kristen Scholer of the Wall Street Journal reports that Target and Best Buy sold twice as many wearables, including health-and-fitness trackers on Thanksgiving and Black Friday than they did a year ago.

Alex Perala of MobileIDWorld reports that according to LiDT, the wearable tech market is forecasted to undergo  64 percent growth over the next few years, reaching a valuation of $25 billion in 2019.

Igor Bonifacic of Mo reports that according to an independent study done by the University of Stockholm, Apple Watch users look at their smartwatches between 60 and 80 times over the course of a full day

About Mobile:

Tom Dawson of Android Headlines ranks the Top 10 Fitness Tracking Apps for Android.

Daniel Eran Dilger of AppleInsider reports that Apple mobile shoppers accounted for 78.3% of mobile e-commerce orders over Thanksgiving while Android mobile shoppers accounted for only 21.5%.


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