Marketing

How To Build Momentum For The Holiday Season

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Many businesses have already started generating buzz for the holidays. A survey of online retailers found that 59 percent of retailers in the US and UK kicked off their holiday promotional campaigns in September. While you may not have a million dollar budget, you can leverage tools such as social media or your club’s mobile app to connect with your members and deliver offers that will get them excited this holiday season.

In this section, we’ll take a look at some actionable tips to help your club build momentum as you head into the holiday season.

Prepare Your Staff

Make sure your staff know all the key dates and promotions that you are offering your members. Train them to naturally mention an offer in the course of their day-to-day responsibilities. For example, front desk staff may point out a particular gift deal when members check-in, while trainers could get members to participate in a special challenge.

Communicate Frequently

Use email, social media and club signage to announce your holiday plans, then use push alerts to remind members about important dates and deadlines. If your club has a mobile app, you can easily share holiday deals and packages in the app.

Be A Resource; Not Just A Sales Pitch

Provide your members with resources they can actually use this holiday season. It can be something as simple as providing tips on how to avoid ruining their diet during the holidays or special wellness deals to help your members de-stress. In fact, 55.8% of holiday shoppers will splurge on themselves for non-gift items.

Don't Do Too Much Too Soon

Don’t overwhelm people with too many promotions early in the season. Instead, target your audience with relevant offers when they’re actually ready to shop.


Prepare for the holiday season. Check out The Ultimate Guide to Holiday Promotions:holiday-guide

 

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