Jeannie Carter was once the only girl in a family full of boys. She spent her childhood competing against her older brother and cousins in every sport under the sun. After cheerleading in high school and college, Jeannie found a desk job, and sat there for years. Once she was married and had a child, Jeannie decided to get active again and moved her career into the fitness space. Now she is the Group Fitness & Programs Director at Minton’s Sportsplex, the largest gym in the AK-LA-TX region.
Minton’s massive 12,000 square foot facility dominates the city of Texarkana, Texas (population: 7000). Minton’s prides itself on their unique, family-focused facility offerings; they have a full day care and a nationally award winning after-school program designed to develop a lifelong active lifestyle for children. Minton’s also provides a full suite of options for adults —including group fitness classes, multiple sport courts, a juice and smoothie bar, personal training, and a full-time massage therapist. This is all in addition to their massive pool and aquatic facility, complete with waterslides and an aquatic obstacle course.
“Everyone was getting a mobile app”
In 2015 Jeannie was looking for ways to upgrade Minton’s product offerings. “Minton’s has always been ahead of the market,” Jeannie said. “We developed a website and a social media presence before our competitors.” Jeannie knew that she needed a mobile app when she noticed that “It seemed like everyone was getting a mobile app. For many of Minton’s members, their phone is like their wife.” Jeannie needed a better way to communicate with her customers, and to stay ahead of the competition.
Minton’s found Netpulse and began to work side-by-side with Netpulse to implement custom branding and features. “The features most important to us are being able to send push notifications—the right way, not spam—and class scheduling for our customers,” Jeannie said.
“It’s the next logical step”
Customers immediately began to download and use the app when it was released in January 2015. “We’ve already seen that the class scheduling feature has been really useful,” Jeannie said. “Mobile check-in too. Our customers really appreciate the convenience.”
In less than a year, Minton’s has already experienced the benefits of launching a club mobile app. “Having a mobile app definitely gives us a competitive advantage. Launching an app is like having a social media presence. It’s the next logical step,” Jeannie said.
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