SAN FRANCISCO, Calif. — July 14, 2015 — Netpulse, the #1 provider of branded club mobile apps, announced today that Orangetheory Fitness is its newest customer. Orangetheory’s new app will include core features like fitness challenges and class schedules, along with heart rate monitoring and point- tracking system of minutes spent in the orange and red zones.
“With a rapidly growing brand and franchise-base, we know that mobile needs to be a key part of our offering,” said Orangetheory Fitness Director of IT Kris Tucker. “Adding a powerful, engaging mobile app to the Orangetheory experience enables our franchisees to deliver an even greater environment for our members and guests.”
Orangetheory Fitness is the one-of-a-kind, energizing group personal training workout that is sweeping the nation. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory Fitness is a 60-minute heart-rate monitored training program broken into intervals of cardiovascular and strength training. Participants burn an average of 900 calories including after-burn, using a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights. Orangetheory has over 225 studios in 28 states, and more than 500 franchise licenses awarded in and outside of the United States. In addition to its newest international location in South America, the brand currently has studios in Canada and the U.K. and has signed a master agreement to bring the concept into Australia.
“Orangetheory Fitness is a very exciting club brand,” said John Ford, president of Netpulse. “Leveraging mobile technology to give participants greater access to heart rate monitoring is a fantastic example of a fitness organization innovating with the Netpulse platform.”
Netpulse provides a customizable digital platform for the fitness industry. Large organizations like Orangetheory Fitness are able to leverage core mobile functionality and add unique features, like heart rate monitoring, to differentiate their studio’s digital experience. Thousands of clubs across the world rely on the Netpulse mobile platform to strengthen engagement, increase revenue and enhance the member experience by integrating key technologies together in one club-branded mobile app.
The Orangetheory mobile app will be available later in the year for both iOS and Android platforms.
Founded in 2001, Netpulse is the #1 provider of branded mobile apps for health clubs. With thousands of customers globally, Netpulse provides the fitness industry's most robust integrated digital platform for engaging members, driving revenue and enhancing the club experience. Leaders such as Orangetheory Fitness, UFC Gym, Retro Fitness and Gold's Gym leverage Netpulse technology for their mobile offerings. Learn more at www.netpulse.com.
About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 900 calories including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine’s Fastest Growing Private Companies List and #462 in Entrepreneur’s 2015 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.