My heart sank upon learning that Michael Scott Scudder had passed away earlier this week. Michael has been among the most insightful and invaluable contributors to the commercial fitness industry. He spent the last 35 years coaching club operators and helping them grow, personally and professionally.
I first met Michael several years ago by way of an introduction from Kelly Card. We immediately hit it off and started talking about technology and marketing. As a newcomer to fitness, I was blown away by Michael’s wealth of knowledge about trends and history. We quickly became friends, frequently writing ebooks and hosting webinars together. Oh man, did we have fun doing those webinars! Michael and I had a blast playing off of each other, joking and sharing some wisdom to the 100+ attendees that dialed in each time.Read More
SAN FRANCISCO, Calif. — March 21, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Club Pilates is its newest customer. The new Club Pilates mobile app makes class schedules, booking, purchasing classes and tracking workouts seamless for members.
Founded in 2007 and franchising since 2012, Club Pilates is the nation’s largest and fastest growing Pilates franchise. The concept has taken off quickly: there are over 400 locations sold in 33 states and 2 countries. Its growth has been led by CEO Anthony Geisler, former LA Boxing / UFC Gym owner. The studios have been so successful in part due to their required minimum 500 hours vs. the common 40 hours of instruction for trainers. The result is a wildly popular fitness franchise that employs over 500 instructors who will deliver over 7 million workouts to tens of thousands of members in 2017.Read More
SAN FRANCISCO, Calif. — February 28, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today a new partnership with eGym, the leader in digital fitness and training. The new integrated product will enable members to track comprehensive strength training exercises, create custom workout plans and get prescribed routines from personal trainers.
With eGym’s integrated product, health clubs using the Netpulse mobile app will be able to provide the advanced workout tracking capabilities of eGym. eGym offers two seamlessly integrated apps: one for the personal trainer and one for the gym member. With a library of over 1,000 exercises, personal trainers can intuitively create highly individual routines and gain insights into their clients’ progress based on their activity data. Gym members will be able to track their activities, follow their individual training plan and enjoy motivating features like progressive activity levels and competitive leader boards. These features allow for a higher level of interaction between personal trainers and their members.
Marketing for fitness facilities has evolved tremendously. More succesful operators are investing in digital marketing, which is increasing traffic, leads and conversions.
Industry consultant Michael Scott Scudder compiled incredibly valuable insights on the best uses of club marketing budgets. Check out our latest infographic to see what he found.
SAN FRANCISCO, Calif. — Feb 14, 2017 — Netpulse, the #1 provider of mobile apps for health clubs, announced today that Jazzercise is its newest customer. The new myJazzercise mobile app offers members easy access to track their exercise and see the company’s schedule of thousands of classes across the world.
Jazzercise, the original dance party workout, has grown into one of the world’s leading dance fitness companies. Their 8,300+ franchisees teach more than 32,000 classes each week globally. The workouts include constantly changing moves, new beats and a variety of classes. It all began in 1969, when Judi Sheppard Missett started the fitness revolution that became Jazzercise. She still leads the company and even teaches classes each week. Today, Jazzercise is ranked #5 on the list of Fastest-Growing Franchises and #81 overall on the Franchise 500 List by Entrepreneur Magazine.Read More
This week's feature article actually comes from three separate sources:
First, what is "Integral Fitness?"
Well, it isn't necessarily an "is" - as much as it could be a different way of thinking about our business. Lemme 'splain.