Marketing

How To Build Momentum For The Holiday Season

Many businesses have already started generating buzz for the holidays. A survey of online retailers found that 59 percent of retailers in the US and UK kicked off their holiday promotional campaigns in September. While you may not have a million dollar budget, you can leverage tools such as social media or your club’s mobile app to connect with your members and deliver offers that will get them excited this holiday season.

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Fitness Tech

3 Tips to Increase Mobile Referrals

In the old days, members had to fill out reams of paperwork to refer a friend. Now they can seamlessly use your club’s mobile app to make referrals. All they have to do is tap on their friends contact in their smartphone and your app takes care of the rest by sending an automated text message with a link to download your app. Once they’ve downloaded the app, the the prospect can sign in and seamlessly visit your club with a mobile guest pass.

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Fitness Tech

Your Next Wearable Could Be A Tattoo

Imagine a wearable you don’t have to remember to put on every day and would be impossible to lose. Chaotic Moon, an Austin-based technology firm, has created a prototype line of “Tech Tats”, which are skin-mounted monitors that provide a live reading of vital signs through a small circuit using electric paint.

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Marketing Article

Is Your Club Using Google AdWords?

Google Adwords is one of the most popular online advertising platform for both display ads and search engine ads. Display ads are graphical banner ads that appear on Google’s network of millions of websites -- much like an online billboard. Search ads are text ads that appear when people search for specific keywords in Google.

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Club Management

3 Benefits of Beacon Technology for Health Clubs

Beacon technology is changing the way smartphones interact with the real world. These devices, known as iBeacons, are coin-sized items that can be placed in locations and communicate with a smartphone that is nearby. They have become increasingly more popular in retail locations as the technology allows for stores to send customers tailored offers, notifications, and coupons based on where they are in the shop.

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Marketing Article

Are You Maximizing Your Club's Yelp Listing?

Online business review directories allow customers to share their experiences and give a rating. Owners and managers are also able to publicly directly respond to reviews. Yelp is the most popular, but other sites such as Yellowpages, Angie’s List, Foursquare and Google Places are influential as well.

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