Marketing your gym just isn’t as easy as it used to be. Billboards, direct mailers and other member acquisition strategies simply aren’t as effective anymore because of the ways that most modern gym members consume their information. With more people than ever owning smartphones and over 50% of all digital media being consumed on mobile devices, your gym may struggle to reach and engage new members without integrating new innovations into its marketing strategy.
Not sure where to begin? Here are three ways your gym can immediately update its marketing strategy.
3. Social Media
Americans now spend more time on social media than any other Internet activity. This means that there’s a huge group of active and engaged social media users that are potentially new members at your club.
Here are the top three social media sites that your gym can start marketing on.
- Facebook: Facebook is by far the most popular social media site out there. To get started, your club can easily create a Facebook Business page to establish its online presence. Once you’re setup, your gym has a marketing platform to foster dialogue with members, provide useful tips and information and help create buzz around new promotions or events.
- Twitter: Twitter is a microblog that is used to share messages that are 140 characters or less. Usually, businesses use Twitter to direct people to other websites that contain more robust pieces of information. Twitter is unique because it gives your club a chance to show off some personality due to it’s informal and fast-paced nature. You can share articles, photos, or even inspirational quotes for your members. Check out more Twitter tips.
- Instagram: Instagram is a primarily mobile app used to share photos and videos. Since Instagram is mostly a visual network, it gives your club a great chance to show off all of it’s beautiful features and amenities to the rest of the world. With Instagram you can post photos of the inside of your club, but also things like your club’s employee culture, member transformations or workout videos. The possibilities are endless.
2. Integrate New Technologies
Fitness trackers are more than a fad.With 25% of the nation currently owning one and 40% expressing interest in buying one, your club is going to need to integrate them into its business model to stay successful in the future. If used the right way, wearables can be an incredible tool to help drive revenue and increase member engagement at your clubs. By making use of wearable technology and a branded club mobile app, your club can offer things like fitness challenges, rewards points and even competitive group workout sessions. If your club can use integration with wearable technology as a selling point, you’re likely to pique the interest of many more prospects.
1. Mobile Marketing
Fitness has officially gone mobile. Today, 80% of your members are bringing their phones to the gym and consumers now buy 5 times more mobile devices than TV’s and desktops combined. So wouldn’t it make sense to structure the way you market your gym around this mobile revolution? By using a club mobile app for your gym’s mobile marketing, you can use things like barcode guest passes to convert prospects into members, push notification discounts to sell additional services and a rewards program to help keep your members engaged.
Unlike direct mailers or billboards, you can calculate the exact ROI on your campaigns and get access to member data that would otherwise be inaccessible. "With mobile marketing, you can increase revenue more efficiently and effectively, while also positioning your club to be successful in our increasingly technologically savvy world.
Mobile marketing is the future. Don't get left behind. Download our Mobile Marketing Manifesto today.