Industry Trends

The Club of 2020 [Free PDF]

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We're excited to share a fresh new e-book, The Club of 2020, co-written by Bryan O'Rourke. In this e-book, we fast forward five years to reveal the technology that will shape the fitness industry and what a successful club will look like in 2020. 

Learn more about how:

  1. Wearables will become an integral part of the health club experience
  2. Equipment will become more dynamic and personalized through the internet
  3. Operators will use data to fine tune their businesses and optimize their revenue
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