On the evening of August 25th 2017, Hurricane Harvey reached land in Rockport, TX, a small town just about 3 hours south of Houston. With wind gusts as high as 130 miles per hour and rainfall hitting 50+ inches, Harvey was the nation's first major (Category 3 or stronger) hurricane landfall since Hurricane Wilma struck South Florida in October 2005, an almost 12-year run.Read More
If you’re ever in or around Madison, Mississippi and want to get a workout in, look no further than Madison Healthplex Performance Center. This week our Template For Success interview is with Kerri Cook who is the Marketing Coordinator at Madison Healthplex. She wears multiple hats around the club and is a major reason why Madison has been so successful in running their club mobile app.Read More
This past week I had the absolute pleasure of sitting down and talking with Gio Piediscalzi, the Membership and Sales Manager at Northwest Community Healthcare Wellness Center. Gio also is the extremely successful App Manager in the facility who has guided this 5,000+ member multi - purpose facility to over 2,000 downloads in just under 4 months.Read More
My heart sank upon learning that Michael Scott Scudder had passed away earlier this week. Michael has been among the most insightful and invaluable contributors to the commercial fitness industry. He spent the last 35 years coaching club operators and helping them grow, personally and professionally.
I first met Michael several years ago by way of an introduction from Kelly Card. We immediately hit it off and started talking about technology and marketing. As a newcomer to fitness, I was blown away by Michael’s wealth of knowledge about trends and history. We quickly became friends, frequently writing ebooks and hosting webinars together. Oh man, did we have fun doing those webinars! Michael and I had a blast playing off of each other, joking and sharing some wisdom to the 100+ attendees that dialed in each time.Read More
Classic tactics such as direct mail, cold calls, TV ads and signage have been the backbone of club’s marketing efforts for decades. These non-digital tools still have purpose today, but to get the most out of these tactics you should try applying digital concepts to them. If you can answer these questions about each of your tactics, your marketing effectiveness will likely improve. Here are the three questions to consider:Read More
Google Adwords is one of the most popular online advertising platform for both display ads and search engine ads. Display ads are graphical banner ads that appear on Google’s network of millions of websites -- much like an online billboard. Search ads are text ads that appear when people search for specific keywords in Google.Read More