Marketing Article

3 Tips to Maximize your Email Marketing Effectiveness

Email marketing has been around for a long time, but is still one of the most powerful ways to reach out to your prospects and current members. Placing messages right into your prospect’s inbox is a very personal touchpoint and is a easy way to reach your contacts, especially when compared to direct mail or phone calls. Sending special offers to your prospects is also key to nurturing them through the sales process.

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Fitness Tech Article

7 Big Fitness Announcements from Apple's Launch Event

The announcement of the new iPhone 7 stole the show at Apple’s launch event on Wednesday September 7th, but Apple also quietly announced plenty of cool new tools for fitness fans as well. The big fitness news is all in the new Apple Watch. Along with more powerful hardware, the new Apple Watch Series 2 is now much more fitness friendly, and appears to becoming an essential tool for fitness tracking enthusiasts, especially when compared with the Series 1. Here are the 7 big fitness announcements from Apple’s launch event.

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Marketing Article

3 Tips on Successfully Launching a Club Mobile App

The world is going mobile. Almost 70% of Americans own smartphones and spend over 3 hours a day using mobile apps. Your members are looking for digital ways to engage with your club and a mobile app is one of the best ways to do so. With the right features your app can become the one-stop-shop for all of your members’ fitness needs. Members who have smartphones can download your app and use features such as mobile check-in, referrals, class signups, fitness challenges and tracking.

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Fitness Tech Article

5 Crazy Stats That Prove Your Club Needs a Mobile Rewards Program

Rewards programs aren’t new. Frequent Flyer Miles, hotel rewards points and “buy-10-get-1-free” ice cream punch cards have been around for decades. Your club probably has a rewards program as well. But many clubs are still using a website, or even worse pencil-and-paper to track their rewards points. Going forward, your club needs to have a mobile rewards program. Here are 5 crazy statistics that prove why.

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Marketing Article

3 Tips for Maximizing Your Club's Blog Marketing Power

The old thinking in marketing is to blast your message out to as many people as possible -- whether they want to hear it or not. The goal of smart digital marketing is to bring interested people to you. Drawing prospects in with relevant and informative content will create more customers and brand loyalty than purchasing another billboard or direct mail campaign. Your blog’s content can attract people who would have otherwise never heard of your club.

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Marketing Article

Why Your Club Needs a New Website

While many clubs already have a website with basic business information, members today expect a much more engaging web experience than they did in 2000, including interactive features, a modern design and useful content. If you combine a well-designed website with a regularly updated blog, your website will convert prospects into new members by itself.

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