This week's feature article actually comes from three separate sources:
First, what is "Integral Fitness?"
Well, it isn't necessarily an "is" - as much as it could be a different way of thinking about our business. Lemme 'splain.
We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between).Read More
Beacon technology is changing the way smartphones interact with the real world. These devices, known as iBeacons, are coin-sized items that can be placed in locations and communicate with a smartphone that is nearby. They have become increasingly more popular in retail locations as the technology allows for stores to send customers tailored offers, notifications, and coupons based on where they are in the shop.Read More
Owning a successful fitness club is more difficult than ever. With low-priced competition expanding every year and members using wearables to workout anywhere they want, it’s harder than ever to stay in business. Whether you’re a new franchisee or a long standing local health club, here are 5 huge mistake you can avoid while running your club:Read More
Let’s fast forward four years to 2020. Just a few years can bring momentous change; compare 2007, when the iPhone was first introduced, to 2012 when 20 billion apps were downloaded. As the growth of apps and technology explodes, classic brick-and-mortar businesses, like health clubs, get increased pressure to evolve or get left behind.Read More
It’s impossible to deny that smartphones have become more important than computers for many people. In Thailand for example, there are almost 50% more phones than there are people. As more and more people go mobile, it’s important for your company to go mobile too. At this stage of the game, your customers aren’t hoping that you’ll have a mobile strategy--they’re expecting it.Read More