Club Management Article

6 Huge Insights Your Club Feedback Program Misses Every Day

History is a little fuzzy on the origins of the suggestion box, but the anonymous tip box has existed in businesses for at least 110 years. Ever since its invention, businesses have been dealing with its flaws - it’s slow, you don’t get many tips and the tips you do get are anonymous. Then came online surveys as the feedback method of choice. While email surveys are better than pen-and-paper, they still only give you a limited perspective of a small subset of members.

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Club Management

3 Gym Marketing Ideas That Will Transform Your Club's Brand


With club memberships steadily increasing over the last 15 years (from 32.8 million in 2000 to 54.1 million in 2014), it’s evident that fitness is becoming a bigger part of Americans’ lives. But fitness is more than an hour on the treadmill or skipping ice cream once a week. Living a healthy lifestyle is something that people are thinking about all day, not just when they are actively working out.

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Club Management

3 Ways a Mobile App Can Make Your Club An Innovative Industry Leader

Today we have apps for nearly anything, and the trend is only going to keep growing. Within minutes, you can hire a dog walker, a dry cleaner or a grocery deliverer all through mobile apps. Just like apps are becoming the new normal for everyday tasks like dog walking, a club mobile app is becoming the new normal for gyms around the world.

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Club Management

Top 3 Most Effective Ways to Retain Your Members

Listen360 analyzed 9,900 survey responses from customers of 66 randomly selected Fitness and Health brands to determine what makes members tick. They categorized their responses into three categories: Barriers, Delighters and Key Drivers.

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Club Management

The 3 Biggest Reasons to Build an App That Integrates With ClubReady

Today, having a good member management and billing system (MMS), like ClubReady, is not the only prerequisite for running a successful club. In an increasingly mobile-driven world, launching a Club Mobile App is quickly becoming a requirement and one of your members' most demanded club amenities. However, just launching any mobile app is not enough. Your app needs to become the center of your club's fitness experience, meaning it should integrate with all of your club technology, especially your MMS.

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Club Management

5 Reasons Prospects Are Not Joining Your Gym

Your club probably has everything. Shiny new showers, excellent customer service and you even have multiple squat racks. You’ve built a fitness temple, but why aren’t the new members coming?

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