Fitness Tech

3 Tips to Increase Mobile Referrals

In the old days, members had to fill out reams of paperwork to refer a friend. Now they can seamlessly use your club’s mobile app to make referrals. All they have to do is tap on their friends contact in their smartphone and your app takes care of the rest by sending an automated text message with a link to download your app. Once they’ve downloaded the app, the the prospect can sign in and seamlessly visit your club with a mobile guest pass.

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Fitness Tech

Your Next Wearable Could Be A Tattoo

Imagine a wearable you don’t have to remember to put on every day and would be impossible to lose. Chaotic Moon, an Austin-based technology firm, has created a prototype line of “Tech Tats”, which are skin-mounted monitors that provide a live reading of vital signs through a small circuit using electric paint.

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Fitness Tech Article

3 Ways to Engage More Members with Mobile Rewards

Many clubs run already run rewards programs. But these programs are often still run with pen and paper, with club staff having to manually record everything, or through clunky third party websites. Reward programs should support desirable real world behaviors, drive digital engagement and incentivize key conversions. Mobile is ideal for a successful rewards program because it has the ability augment real world behaviors and induce behavior change. For example, when you reward members for checking-in, you’re incentivizing them to go to the club, which increases retention and keeps members who would have otherwise quit coming back to your club. 

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Fitness Tech

How Personalization Will Change Health Clubs

Let’s fast forward four years to 2020. Technology will become the backbone of the new health club model, allowing members to connect more than ever before. Offering the ability to connect members to club technology will no longer be a differentiating factor but an industry standard; how your health club personalizes the member experience is what will set your gym apart from the competition.

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Fitness Tech

How to Fix Your Overcrowded Club

Nothing is more deflating to a member’s fitness motivation than arriving to an overcrowded gym. The American Council of Exercise polled people asking, “what keeps you from going to the gym?” With 46% of respondents saying that they’re too crowded, it’s clear that this is a major hurdle for members to stay engaged with your club. Instead of merely surviving in a crowded-gym, members want to know how to avoid the overpopulated times throughout the day. 

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Fitness Tech

3 Crazy Cardio Machines You Have To See To Believe

Many people have the same problem with cardio machines - they don’t have the patience for them. Cardio machines can deliver a killer workout, but when I’m at the gym I don’t have the patience to run in place on a treadmill for thirty minutes, so I end up doing more weight lifting instead where I can quickly switch exercises. While these cardio machines may not be any more effective than the average treadmill or bicycle machine, they certainly would be more interesting to use. These are three crazy cardio machines you have to see to believe.

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