This week's feature article actually comes from three separate sources:
First, what is "Integral Fitness?"
Well, it isn't necessarily an "is" - as much as it could be a different way of thinking about our business. Lemme 'splain.
We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between).Read More
Twenty years ago, fitness companies worked hard on their interactions with clients. Everything was about communicating correctly. Employees were taught to "overcome objections" and how to speak with clients. Others worked on communication materials sharing a view of service benefits and fitness concepts.Read More
Most people have an idea of what the perfect gym looks like. You might imagine a picturesque gym with brand-new equipment and spotless floor-to-ceiling windows. But having a good gym is more about what you can’t see. Functionality and environment are more important than shiny signage. But what are the functions your club needs to focus on and what are just distractions?Read More
Owning a gym can be an extraordinary business venture. You will witness people becoming their best self, see friendships grow and, if you work out a great marketing strategy, you will see your gym thrive for years to come. This being said, you will also see a lot of people who come for one class (never to be seen again), gym equipment that needs constant repair and days where it is dead quiet.Read More