Guest Post Club Management

Integral Fitness: Wake Up, Show Up, Grow Up, Clean Up

This week's feature article actually comes from three separate sources:

  • A long blog from American transpersonal psychologist and integral thinker Ken Wilber.
  • An article published a couple of months ago by Club Industry entitled "The Future of Health Clubs May Lie in Lifestyle Coaching." 
  • Some notes that I've accumulated with my own thoughts about what our health club business could be.

First, what is "Integral Fitness?"

Well, it isn't necessarily an "is" - as much as it could be a different way of thinking about our business. Lemme 'splain.

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Guest Post Club Management

10 Reasons Your Gym Business Has Become Stagnant

We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between). 

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Guest Post

Your Customer Has Changed And Will Continue To Change

Twenty years ago, fitness companies worked hard on their interactions with clients. Everything was about communicating correctly. Employees were taught to "overcome objections" and how to speak with clients. Others worked on communication materials sharing a view of service benefits and fitness concepts.

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Guest Post Article

5 Crucial Ingredients for a Good Gym

Most people have an idea of what the perfect gym looks like. You might imagine a picturesque gym with brand-new equipment and spotless floor-to-ceiling windows. But having a good gym is more about what you can’t see. Functionality and environment are more important than shiny signage. But what are the functions your club needs to focus on and what are just distractions?

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Marketing Guest Post

5 Marketing Tips to Fill Your Gym in 2016

Owning a gym can be an extraordinary business venture. You will witness people becoming their best self, see friendships grow and, if you work out a great marketing strategy, you will see your gym thrive for years to come. This being said, you will also see a lot of people who come for one class (never to be seen again), gym equipment that needs constant repair and days where it is dead quiet.

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Guest Post

5 Things I Learned During My Time At Netpulse

Editor's Note: Will Jones was a Netpulse Marketing and Growth Intern during the summer and fall of 2015. This post is a recap of his 6 months in San Francisco and an insider view of Netpulse culture.

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