Industry Trends Guest Post

6 Consumer Tech Trends Operators Must Know in 2016

As trends continue to shape the landscape, competitors will want to pay close attention to how they alter the value chain. Leaders would be well served to keep six key trends in mind as they evolve their digital strategies and business plans for 2016.

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Industry Trends Guest Post

2016 Technology Outlook For Fitness

The relevance of technology as a key driver in the fitness industry is growing on many levels. In 2016, however, it will be less about the shiny new thing and more about how technology can be applied in ways that result in meaningful innovation and business enhancements. Competitors who figure out how to leverage technologies in the new year are going to start leaving others behind.

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Industry Trends Guest Post

16 Bold Fitness Industry Predictions for 2016

Several years ago one of our industry magazines asked me for my prognostications for the upcoming year. Hesitantly, I offered some. Fortunately or unfortunately, better than 3/4 of them turned out to actually take place. So, at the ever-present risk of egg on my face, here goes!

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Guest Post Club Management

Does Your Management Style Inspire Others in Your Health Club?

Do you inspire your club employees? In working with many different types of clubs across the country, we see varying styles - that of being very demanding all the way to the style of ignoring everyone and hoping things will improve.

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Guest Post Club Management

8 Warning Signs Your Health Club Is in Trouble

I was speaking with a health club owner recently. He was thinking of making a change in club management. In meeting with him, he mentioned that sales had stalled, expenses were going up and there seemed to be some complacency in key positions. Of course, one of the challenges in the consulting field is the client calling when it’s too late, so we discussed the key issues to be looking for when evaluating his current situation. If the warning signs can be recognized quick enough perhaps the minor issues can be solved before they become major problems.

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Membership Sales Guest Post

How to Close a Gym Membership Sale at Anytime, Under Any Circumstance

You just never know when things will change. You get transferred to another club. You have a new boss. Your company is sold. Even if things just seem to be going crazy in the gym you have worked at for years, the expectation of sales production remains. 

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