Industry Trends

The State of Club Marketing

Marketing for fitness facilities has evolved tremendously. More succesful operators are investing in digital marketing, which is increasing traffic, leads and conversions.

Industry consultant Michael Scott Scudder compiled incredibly valuable insights on the best uses of club marketing budgets. Check out our latest infographic to see what he found.

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Industry Trends Article

The 3 Most Expensive Gym Memberships in the World

What do you charge for your membership fee? $20 a month? $100 a month for advanced classes? Even if you charged $1,000 a month, you wouldn’t even come close to the most expensive gyms in the world. These gyms are opulent, sometimes ridiculous, and all have very, very high membership fees. Wondering what $2,500 a month gets you? Read on to find out: these are the three most expensive gym memberships in the world.

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Industry Trends Article

4 Takeaways from Club Industry's Top 100 Clubs List

Club Industry released their annual list of the top 100 Health Clubs. While many club’s positions on the list are similar to last year’s, deeper analysis reveals some interesting industry trends. These are the important 4 takeaways you need to know from Club Industry’s Top 100 Clubs List.

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Industry Trends

What Does the Mobile Revolution Mean for Your Club [Infographic]

With more than 78 billion apps downloaded last year, it's clear that mobile technology is impacting every facet of our lives, including how we work out. Between mobile apps, wearable devices and group fitness classes fitted with all sorts of technology, health clubs aren't what they used to be.

Check out our latest infographic for some insight on the Mobile Revolution, and see how it impacts your club.

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Industry Trends

The International Fitness Showdown [Infographic]

Fitness is going global! People around the world are recognizing the importance of staying fit and healthy. But not all fitness is created equal. Does the country with the most clubs have the fittest population? Does high fitness revenue mean lower obesity? Find out which country comes out on top as the healthiest with our International Fitness Showdown!

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Industry Trends

What is FIBO: 2016 Convention Preview

April’s annual FIBO convention in Germany is the world’s leading event for the fitness industry. 850 exhibitors and 136,000 visitors will occupy 10 convention halls to display and learn about the latest innovations of the fitness industry from April 7th to 10th.

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