Marketing for fitness facilities has evolved tremendously. More succesful operators are investing in digital marketing, which is increasing traffic, leads and conversions.
Industry consultant Michael Scott Scudder compiled incredibly valuable insights on the best uses of club marketing budgets. Check out our latest infographic to see what he found.
A little motivation is a powerful thing. Some of your members don't need any help; they already workout every day in pursuit of their fitness goals. For everyone else, a little push is necessary. One of the most motivating tools is a Rewards program. Members take club-positive actions such as signing in or registering for a class, and earn reward points they can redeem for club merch, free PT sessions or other prizes.Read More
Converting prospects into new members is one of the most essential--and difficult--tasks for clubs. Clubs have been trying to use traditional marketing tactics for decades to get new members in the doors. While these tactics reach members, they often don't reach them in the right time or place. Push notifications are short messages that directly appear on members' smartphone screens. Reaching members directly on their smartphones is revolutionizing referrals. This case study covers how one club sent just one push notification and in return earned $9,600 in new memberships.Read More
With more than 78 billion apps downloaded last year, it's clear that mobile technology is impacting every facet of our lives, including how we work out. Between mobile apps, wearable devices and group fitness classes fitted with all sorts of technology, health clubs aren't what they used to be.
Check out our latest infographic for some insight on the Mobile Revolution, and see how it impacts your club.Read More
Keeping your members engaged is one of the most important tasks for any club. Fitness challenges are an excellent engagement tool. They keep members motivated to keep working out and the friendly competition helps build a community. But many clubs still run challenges the old fashioned way--with pencil and paper, and with members' progress tracked by hand. This case study covers how one club used new technology to revolutionize their fitness challenges, and saved a $450 membership in the process:Read More
Push alerts are the future of member marketing communications. They're short messages that are instantly delivered to your members' smartphone home screens. Members that opt-in to receiving alerts engage with the messages 20 times more often than with the average fitness industry email. This case study shows how one club utilized the power of push to sell 20 new personal training packages--with just one push alert.Read More