Marketing

4 Steps to Improve Your Gym's Digital Marketing Tactics

We've spent the last twelve weeks writing a series of blog posts about how your club can use digital tools to increase your marketing effectiveness. Now that we've covered all of the tools, this post is supposed to help you get started. There's a lot to take in, especially if you're just starting to use digital marketing tools. These 4 steps to improve your gym's digital marketing tactics will help you properly use these new tools to outrun your competition. 

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Marketing

The Untapped Fitness Marketing Potential of reddit

With the world growing more connected by the day and with billions of people primed to buy smartphones over the next five years, building one’s brand through the internet has never been more vital. Over the last few years however, popular platforms like Facebook, Twitter and Instagram have become inundated with things like bland advertising campaigns and uninteresting corporate social media presences.

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Marketing Article

3 Ways to Improve Your Classic Marketing Tactics

Classic tactics such as direct mail, cold calls, TV ads and signage have been the backbone of club’s marketing efforts for decades. These non-digital tools still have purpose today, but to get the most out of these tactics you should try applying digital concepts to them. If you can answer these questions about each of your tactics, your marketing effectiveness will likely improve. Here are the three questions to consider:

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Marketing

How To Build Momentum For The Holiday Season

Many businesses have already started generating buzz for the holidays. A survey of online retailers found that 59 percent of retailers in the US and UK kicked off their holiday promotional campaigns in September. While you may not have a million dollar budget, you can leverage tools such as social media or your club’s mobile app to connect with your members and deliver offers that will get them excited this holiday season.

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Marketing Article

Is Your Club Using Google AdWords?

Google Adwords is one of the most popular online advertising platform for both display ads and search engine ads. Display ads are graphical banner ads that appear on Google’s network of millions of websites -- much like an online billboard. Search ads are text ads that appear when people search for specific keywords in Google.

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Marketing Article

Are You Maximizing Your Club's Yelp Listing?

Online business review directories allow customers to share their experiences and give a rating. Owners and managers are also able to publicly directly respond to reviews. Yelp is the most popular, but other sites such as Yellowpages, Angie’s List, Foursquare and Google Places are influential as well.

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