Marketing

5 Social Media Channels Your Club Needs To Be Using

Did you know that Americans now spend more time on social media than any other online activity? This means there’s a large group of active and potential new members out there for you to engage with. Engaging with prospects and members on social media can not only drive brand recognition but drastically increase sales.

Read More

Marketing

3 Push Notifications Tips to Increase Member Satisfaction

Push notifications (also referred to as push alerts) are short messages that are delivered to smartphones. The messages will flash on the home screen if the member is actively using their phone or will appear the next time they check their phone. That’s the power of push - if your members have the notifications enabled, they will see your messages.

Read More

Marketing Article

How a Mobile Rewards Program Makes All Your Digital Marketing Tools Better

Many clubs already have a rewards program. Unfortunately those programs are often run through third-party websites, or even pencil and paper. A mobile rewards program drives member engagement because it’s so easy for members (and club staff) to use. Members automatically earn points when they engage with your club using their smartphone, such as when they sign in, track workouts, book classes or make a referral. Members redeem their points for rewards, such as club merchandise, free PT sessions and other goods or services.

Read More

Collection

Fitness Tech

SEE ALL POSTS

Collection

Industry Trends

SEE ALL POSTS

Collection

Club Management

SEE ALL POSTS

Marketing Article

3 Tips to Maximize your Email Marketing Effectiveness

Email marketing has been around for a long time, but is still one of the most powerful ways to reach out to your prospects and current members. Placing messages right into your prospect’s inbox is a very personal touchpoint and is a easy way to reach your contacts, especially when compared to direct mail or phone calls. Sending special offers to your prospects is also key to nurturing them through the sales process.

Read More

Marketing Article

3 Tips on Successfully Launching a Club Mobile App

The world is going mobile. Almost 70% of Americans own smartphones and spend over 3 hours a day using mobile apps. Your members are looking for digital ways to engage with your club and a mobile app is one of the best ways to do so. With the right features your app can become the one-stop-shop for all of your members’ fitness needs. Members who have smartphones can download your app and use features such as mobile check-in, referrals, class signups, fitness challenges and tracking.

Read More

Marketing Article

3 Tips for Maximizing Your Club's Blog Marketing Power

The old thinking in marketing is to blast your message out to as many people as possible -- whether they want to hear it or not. The goal of smart digital marketing is to bring interested people to you. Drawing prospects in with relevant and informative content will create more customers and brand loyalty than purchasing another billboard or direct mail campaign. Your blog’s content can attract people who would have otherwise never heard of your club.

Read More