Member Engagement

How Your Club Can Reduce Membership Departures

Members are the lifeblood of a fitness franchise. Though clubs are starting to grow their ancillary sales, members still remain the primary revenue driver for a health club bringing in an average of $521 per year. However, with 30% of members leaving every year and acquiring new members costing 5 times more than just keeping existing members, it’s clear that a good member retention strategy is vital to the longevity of a club. 

Read More

Member Engagement

The Email Survey is Dead

When email surveys first came on the market, they were an incredible innovation over direct mail. After all, direct mail is expensive, has low response rates and is so slow the data is already outdated by the time you get a response. Email killed the direct mail survey.

Read More

Member Engagement

Why You Need a Mobile App to Keep Your Members Engaged

Did you know that almost 2 billion people use mobile apps on a daily basis? Mobile apps are the way that the majority of us interact with the different brands in the world. For the news, you might have the New York Times as your go-to app. For discounts, you might tap open Groupon. For fitness, why can’t your club’s mobile app be the go-to for all of your members?

Read More

Collection

Fitness Tech

SEE ALL POSTS

Collection

Industry Trends

SEE ALL POSTS

Collection

Club Management

SEE ALL POSTS

Member Engagement

The 3 Biggest Reasons to Build an App That Connects to Your MMS

If you run a health club, you probably know that your member management and billing software (MMS) is the lifeblood of your business. It gives you data on important things like attrition rates, delinquent payments and even reasons why your members cancel their memberships.

Read More

Member Engagement

ICYMI: Nir Eyal on Habit-Forming Products at #IHRSA2016

In case you missed it (ICYMI), Nir Eyal, author of Wall St. Journal bestseller, Hooked: How to Build Habit-Forming Products, and CEO of Nir and Far, closed out the action at #IHRSA2016 with a keynote address about how habit-forming products and services can help the fitness industry engage and retain their members.

Read More

Member Engagement

Why Mobile Is Essential to Your Gym's Marketing Plan

It’s safe to say that the world has changed dramatically in the last few years. We can summon taxi’s with the tap of a finger, chat face-to-face with friends on the other side of the globe and even experience other people’s experiences virtually. So why is it that so many health clubs still use analogue methods to market their services? As technology continues to become a more prevalent, the only way to stay competitive is to structure your gym’s marketing plan around digital platforms.

Read More