Member Engagement

How Mobile Personalization Will Be Key To Your Club’s Success

There’s nothing anybody hates more than buying or downloading an app that doesn’t do what they expect it to. That’s why almost a quarter of all mobile apps are used only once. With mobile apps becoming a bigger part of the fitness industry, your club has to make sure its app doesn’t fall into the one-and-done category. It isn’t enough to have members download your app; it needs to be something that’ll engage them and make them want to use it again. And the key to that is one thing--personalization.

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Member Engagement

Mobile App Fitness Challenges for Every Season


Looking to increase member engagement and spur some friendly competition in your club? Use your club mobile app’s challenges feature.

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Member Engagement

5 Secrets of Sending Powerful Push Notifications

Push notifications, short messages that pop up on your members’ smartphone screens, can be one of the most powerful marketing tools for your club. With push notifications you can alert members of open spots in a class, flash sales of gym services or merchandise and timely club updates. Push notifications are a potent engagement tool--as long as your members stay subscribed. It’s easy to drive your members to unsubscribe by misusing push notifications. Here are the 5 secrets of sending powerful push notifications. 

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Member Engagement

5 Tips for Announcing a Rate Increase

Often times when members decide to sign on with a certain health club, price is a major determining factor. So as a club owner, you already know it’s never easy having to tell your members that their monthly dues might have to increase, even if it’s absolutely necessary to sustain your business. If your club gets 10% more expensive, and there happens to be a club across town that offers the same services for cheaper, what’s stopping your members from joining your competitor?

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Member Engagement

The 7 Rules of Retention

If you own a club or work within the fitness industry, you probably ask yourself this question every night before you go to bed, and again every morning when you wake up.

How on earth do I keep my members?

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Member Engagement

3 Ways Social Media Can Improve Member Satisfaction

As businesses adapt to the 21st century and focus their marketing efforts on reaching customers on the Internet, it’s become difficult for companies to find ways to engage users amidst the advertising overload. Customers have also become more aware of the breadth of choices available to them, which has led to a sharp decline in brand loyalty in recent years. With social media usage among 30-49 year olds jumping by 69 percent in the last ten years, the need for health clubs to find ways to leverage the mediums available has never been greater.

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