Here’s what you need to know right now about the fitness industry.
1. Nike Announces New Nike+ Mobile App
Though known primarily as a shoe maker, Nike announced a new venture into the fitness tech space earlier this month.The Nike+ app is being developed to serve as a one stop shop for both Apple and Android users, unifying Nike’s other apps like Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS.
Through the app, users will get up-to-date news on the latest sportswear, shoes, accessories, apparel and other wearables, and will be able to order them on the spot. CEO Mark Peter says that the app is expected to boost sales by connecting Nike to its customers on a deeper level through bringing them a more personalized, easy to access buying experience.
2. Planet Fitness Adds One Million New Members
Through the first quarter of 2016 Planet Fitness has announced it acquired one million new members, while also seeing its stock rise 9%. Planet Fitness netted its shareholders 15 cents per share and is projected for revenue growth of 8.3% year over year to $83.84 million.
Planet is working hard to achieving their long-stated goal of opening 4,000 stores in the United States and Canada. Planet opened 48 new gyms in Q1 to bring their total to 1171 gyms. With nearly 3,000 gyms left to open in the region and Latin American representing a new frontier after they found success in Puerto Rico, expect Planet Fitness’ stock to keep rising.
3. Android Announces Instant Apps
Android has recently announced Instant Apps, a feature that will revolutionize mobile web pages for Android devices.Instant App are designed to provide the rich, Android-native experience of an app combined with the convenience and lower data usage of a mobile website. The feature automatically turns URLs from web searches into an app that runs without having to be installed.
B&H Photo Video, a popular New York City electronics retailer, has worked with Google to demo instant apps, which will also include features like Android Pay and fingerprint sign in. Other early partners include Buzzfeed, Medium and Disney.