Snapchat is the newest, quirkiest and fastest growing social media platform on the market. It’s a mobile messaging platform that lets users sent temporary photos, videos and drawings and it’s primary audience is the Millennial generation. People generally use Snapchat to share small moments of their day with their friends, but it’s also beginning to double as a marketing tool for business across all industries.
Though over a billion “snaps” are sent out every day, it isn’t as easy as just downloading the app and sending messages to your friends. There are features that give clubs a strategic marketing advantage that you definitely don’t want to be in the dark on.
Not sure how to use Snapchat to market your gym? Here are a few ideas:
1. Provide access to live events
One unique feature about Snapchat is the real-time, behind-the-scenes view it allows you to give your fans. Many businesses like the NBA have taken full advantage. Prior to every game for the NBA Playoffs this season, the NBA Snapchat would feature players walking into the stadium from their cars, getting ready in the locker room and even provide sneak peek views to coaches huddles and the team bench.
A picture from the NBA Snapchat after the San Antonio Spurs won the NBA Finals.
Why can’t your club do something similar? If you’re holding a group spin class, why not Snapchat the different aspects of it so your members can see what they’re missing out on by not being there? Each Snapchat can be up to ten seconds, meaning you can give glimpses of your trainer shouting instructions, the music your club plays during classes and of course the hard work all of the participants are putting in.
2. Design a Custom Geofilter
Geofilters are one of the defining aspects of Snapchat. All around the world, different locations design special tags for Snapchat that can be placed on whatever photo or video users send when in that location. In New York City, for example, there is a geofilter for Manhattan that has each of the letter stylized as a skyscraper. Users often send snaps specifically to show their friends the cool geofilters available in their location, giving your club a unique opportunity.
An example of some geofilters from around the world.
By designing a specialized geofilter for your club you can ensure that members not only engage with your branding while they’re in your gym, but that all of their friends (a.k.a. potential members) can see your club’s branding too. With a geofilter you can transform your members into free forms of advertising for your club to an audience that is potentially all around the world.
3. Build a community
Snapchats can also be used to give your members and potential employees a sense of your club’s culture. Here at Netpulse, we have a company Snapchat that is controlled by a different employee every day of the week. It gives everyone a chance to see a day in the life of the their coworkers and for potential hires, it gives them a unique glimpse of the culture we’ve created.
If your club creates a Snapchat to be controlled by your trainers or front desk staffers, you can give all of your followers a look into a side of your gym they’d otherwise have no access to.
Sending snaps isn't the only thing you need to do to drive members into your club. Get in the know with our Ultimate Guide to Social Media for Health Clubs.