Fitness Tech

3 Wearable Tech Companies Changing the Fitness Industry

shutterstock_264881216.jpgSeemingly overnight wearable tech has transformed into one of the biggest consumer trends in the world. From devices that shock you out of your bad habits, to watches that give you data about the quality of your sleep, these tiny devices have no apparent limits.

With wearable tech and fitness almost becoming synonymous with each other, we’ve decided to put together a list of the top 3 most innovative wearable makers in the industry.

3. Empatica Embrace

We’re all a little stressed some days. What if there was a device to tell you when you were getting too stressed out? Empatica’s Embrace makes this dream a reality. Born out of MIT, Embrace uses sensors to track sweat induced moisture as well as changes in body temperature and movement. As a result, Embrace can detect when a user is anxious, depressed, stressed or most importantly, about to have an epileptic seizure. Designed in part for those with epilepsy, Embrace also includes a companion app that can alert caregivers and family members of epilepsy sufferers about their status in real time.

Though initial pre-orders are just beginning to ship, earlier models are currently being used in hospitals and universities to help research early detection of epileptic seizures.

2. GOQii Fitness Band

Have you ever wanted a fitness tracker that doubles as your personal trainer? The GOQii might be your answer. With former Google executive Amit Singhal leading the way, GOQii is looking to change the wearable market by doing something revolutionary: giving the wearable away for free.

The catch? Users will pay $29 a month to work with certified virtual coaches that help them reach fitness goals like losing 20 pounds or training for a marathon. With the device’s companion app, users can choose their own personal coach who will help them understand the available data, like sleep metrics, nutrition metrics and workout data, to advise the user on how to make improvements. The wearable is also going to use elements of artificial intelligence and machine learning to help make the GOQii less of a passive fitness analysis tool and into a more robust predictive and preventative one.

1. Whoop

You’re probably not in the target market for Whoop, but that doesn’t make it any less cool. Designed for elite athletes and costing up to $5,000 a year for a subscription, Whoop is one of the only wearables on the marketing to use predictive analysis specifically for professional athletes. Whoop measures skin conductivity and heart rate variability more than 100 times per second to analyze how well an athlete’s body is responding to the strain of working out and how well the body can recover. It’s companion app is focused on the role of sleep and recovery in training, helping athletes reach their optimal performance levels and avoid under or overtraining.

Though the idea is revolutionary, American sports leagues haven’t quite caught up with the times. Early last month, Matthew Dellavedova of the Cleveland Cavaliers was banned from wearing Whoop in games due to a longstanding NBA rule against utilizing technology for in-game competition.

Wearables are one of the biggest trends in fitness this year, but it's not the only one. Check out the rest in our10 Tech Trends in 2016 Guide.


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