Guest Post

Your Customer Has Changed And Will Continue To Change

Twenty years ago, fitness companies worked hard on their interactions with clients. Everything was about communicating correctly. Employees were taught to "overcome objections" and how to speak with clients. Others worked on communication materials sharing a view of service benefits and fitness concepts.

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Industry Trends Guest Post

6 Consumer Tech Trends Operators Must Know in 2016

As trends continue to shape the landscape, competitors will want to pay close attention to how they alter the value chain. Leaders would be well served to keep six key trends in mind as they evolve their digital strategies and business plans for 2016.

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Industry Trends Guest Post

2016 Technology Outlook For Fitness

The relevance of technology as a key driver in the fitness industry is growing on many levels. In 2016, however, it will be less about the shiny new thing and more about how technology can be applied in ways that result in meaningful innovation and business enhancements. Competitors who figure out how to leverage technologies in the new year are going to start leaving others behind.

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