Industry Trends

What Does the Mobile Revolution Mean for Your Club [Infographic]

With more than 78 billion apps downloaded last year, it's clear that mobile technology is impacting every facet of our lives, including how we work out. Between mobile apps, wearable devices and group fitness classes fitted with all sorts of technology, health clubs aren't what they used to be.

Check out our latest infographic for some insight on the Mobile Revolution, and see how it impacts your club.

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Marketing

3 Ways Club Branding is Key to Your Gym's Marketing Strategy

Branding is one of the most important parts of any business. It’s how your customers recognize you and how you are perceived by the public. Your brand is the idea that your members are going to connect with when they think about your club. With fitness industry competition higher than ever, it’s important to have a recognizable brand that members can identify with and relate to.

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Fitness Tech

3 Wearables You May Find in Your Health Club

Wearables are officially more than a fad. Starting out as trendy wristbands, wearable technology has upgraded and is completely changing the fitness industry.

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Club Management

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Marketing

3 Ways Social Media is Key to Your Gym's Marketing Strategy

It’s now easier than ever before to get your club’s brand in front of the eyes of millions. How? Through the power of social media. Social media platforms like Facebook, Twitter and Instagram have redefined how people around the world communicate and as a result have also redefined how businesses need to market themselves. In 2016, almost 80% of Americans have a social media account, and within three years there are expected to be as many as 3 billion social media users worldwide.

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Member Engagement

The 3 Biggest Reasons to Build an App That Connects to Your MMS

If you run a health club, you probably know that your member management and billing software (MMS) is the lifeblood of your business. It gives you data on important things like attrition rates, delinquent payments and even reasons why your members cancel their memberships.

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Marketing

3 Ideas That Will Help Upgrade Your Gym's Marketing Strategy

Marketing isn’t easy. Marketing your health club in the digital age is even harder. With more people using smartphones and other digital devices than ever, your club has to figure out how to update your marketing strategy for the 21st century. Not sure where to start? Here are a few ideas that can help get you started.

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