Fitness Tech

Fitness Tech Digest: Feb 17th


Your Bi-Weekly Dose of Fitness Tech News

Quick Summary

  • Fitness app Runkeeper has been purchased by Japanese shoemaker Asics.
  • Connected activity trackers are up $692 million year over year
  • Fitbit has released a new fashion focused product called the Alta
  • Nike hired its first Chief Digital Officer to reinforce its commitment to digital
  • The health club industry in China has grown to $5.1 billion, fueled by a rising women memberships

About the Fitness Industry

Fitness app, Runkeeper, has been acquired by shoemaker Asics for $85 million.

Retail companies like Under Armour are investing more into digital health and fitness.

Read about how millennials differ from the boomer generation and how “social fitness” has changed the industry.

Nike has hired its first chief digital officer, signaling a bolstering of its digital efforts across and Nike+.

Women in China are the prime target demographic as the gym industry in China has grown to $5.1 billion.

IHRSA Announces 2016 Industry Award Recipients and 8 must-read tips for first time IHRSA 2016 attendees.

Online Personal Training is the new trend in fitness.

About Wearable Technology

13.4 million connected activity trackers were sold in the US in 2015, up from 7.2 million in 2014 totaling $1.46 billion in sales, up from $692 million the previous year.

Fitbit announced a new device called the Alta.

Fitbit is partnering with New York fashion label Public School to feature the Alta during NY Fashion Week.

All incoming freshman and new transfers at Oral Roberts University are required to purchase a Fitbit to track steps and heart rate.

Watch Fitbit’s CEO James Park talk to James Cramer about Fitbit’s take on fashion and how Fitbit saves people’s lives.

Under Armour releases 1st ever sensor-filled sneakers that monitor fitness activity.

Read more in our guide to the 10 Tech Trends of 2016:


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