ICYMI: Randi Zuckerberg on Social Media for Businesses at #IHRSA2016

Messages_Image757425861-1.pngIn case you missed it (ICYMI), Randi Zuckerberg, CEO of Zuckerberg Media and editor-in-chief of Dot Complicated, opened Wednesday’s #IHRSA2016 action with an inspiring keynote address about the ways company culture can influence performance and the best social media platforms to help grow your business.

Her talk wasn’t all business though. As the older sister of Facebook founder Mark Zuckerberg, Randi poked some fun at herself for not realizing the potential of Facebook back when Mark originally asked her to work for him.

“I believe my exact words were, ‘I would never work for my brother’s stupid company’. Luckily he was really convincing.” - Randi Zuckerberg

Zuckerberg also gave some insight into what turned Facebook from a 10-person operation into one of the largest publicly traded companies in the world. She shared anecdotes about their uniquely creative workplace culture, mentioning their now famous “hackathons”. At hackathons, Facebook encouraged employees to pull an all-nighter to develop a project entirely unrelated to their day job as a way to nurture a sense of creativity and innovation among employees.

“It’s amazing what happens in an organization when you remove that fear of failure. When you remove the fear of looking silly or stupid, you get people to create their best ideas.” - Randi Zuckerberg

Zuckerberg went on to talk about the value of social media for businesses, especially health clubs. She gave a list of her top five networks and explained exactly how to optimize how your businesses uses them.

Here is what she said about each:


“What I love for everyone in health and fitness is that video is such a rich medium-- whether you’re demonstrating something, showing off new moves, new features, new products, whether it’s a daily subscription to get a workout in your inbox or showing people how to do something new-- video is the number one way to engage with your customers.” - Randi Zuckerberg

2. Facebook

“Facebook is such a great way to be able to target like minded individuals, whether it’s in your geography or putting a group together who are fitness and health minded. Through Facebook you can target new moms who might want to get back in shape-- you can target really specific demographics you wouldn’t anywhere else.” - Randi Zuckerberg

3. Linkedin

“When I post on LinkedIn I think I get more engagement there than any other social media site online. You can target gyms, target personal trainers, target CEOs or VPs who make certain salary ranges in your geography. You know exactly who you’re reaching and who these people are.” - Randi Zuckerberg

4. Instagram

“This is for all of the photographic visual needs you have, [such as] showcasing equipment. You get 15 second videos to show a new move, a new gym, anything you’re working on behind-the-scenes. It’s a great way to meet the people behind a product.” - Randi Zuckerberg

5. Twitter

“Twitter’s a great place for live events if you’re at events,” Zuckerberg said. “The way it works with Facebook coding, your friends might not even see that pic for 24 hours after the event… If you’re doing a live event, Twitter is really the way to go.” - Randi Zuckerberg

It doesn't take the sister of the largest social network in the world to help you improve your social media presence. Download our Ultimate Guide to Social Media for Health Clubs today.


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