Keeping Members Engaged: Powerhouse Gym's Success Story

powerhouse-2.pngMichael Dabish grew up with Powerhouse Gym. His father is a founder of Powerhouse, and Michael spent his adolescence with the club as a part of his family's’ business. This instilled a passion for fitness that continued into adulthood. Today, Michael continues living a healthy lifestyle; he loves actively pursuing and achieving his fitness goals, and enjoys being a part of the fitness industry.

“Powerhouse has an on-site retention staff to engage members right away,” Michael said. “They find out why the client joined the gym, and assist them in getting results they need. The first 30 days are crucial, so our staff has a focus on getting new members are immediately involved in the club, and are enjoying their time here.”Most of Powerhouses’ members do see results – members receive free PT, an orientation session, and individualized attention during every step of their fitness journey. The club also offers a wide range of workouts; including a pool, cardio equipment, and racquetball courts.Now Michael owns several Powerhouse locations of his own, and has modeled the club for people like him – Powerhouse is targeted to clients who are more familiar with fitness, and are results-driven. As a result, Powerhouse’s services are results-focused as well.

“Our app is crucial long-term for engaging members”

powerhouse-t.jpg“We decided to partner with Netpulse because a mobile app would allow us to offer a competitive advantage over clubs without one,” Michael said. “The younger generation is always on their smartphones; a Powerhouse mobile app is a great way to keep them engaged with our club."

Powerhouse’s app launched in late August, and members immediately noticed. “Our September download numbers were high,” Michael said. “To get even more of our members involved, we created a fitness challenge for our members--burn 10,000 calories in one month. After promoting the challenge through all of our channels – email blasts, posters, texts, our staff – many members downloaded the app and participated!”

Powerhouse and Michael are very excited to explore how they can use the app’s different features to keep members active in the Powerhouse community in 2016 and beyond. “The challenge went very well,” Michael said. “It showed that our app will be crucial for keeping members engaged for long-term benefits.”

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