Club Management

5 Biggest Reasons Why Gym Members Quit

Every club is going to lose members. But are members leaving for reasons you can fix, such as unfriendly staff or outdated equipment? Or do members most often quit for reasons out of your control, like moving away or due to an injury? IHRSA issued a comprehensive survey in the United States to determine the biggest reasons why members quit their health clubs. Here are the top 5:

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Club Management

3 Ways Content Can Help Your Club Drive Revenue

Traditional marketing tactics just don’t work the same anymore. Direct mailers and billboards simply aren’t as effective as they used to be, because the way people consume information today is drastically different than it was even ten years ago.

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Club Management

How We Solved 3 Big Problems for the Fitness Industry at FIBO 2016

I spoke on April 7th at FIBO 2016 about “How to Convert Digital Customers into Members, and Members into Digital Clients.”

I focused on digital conversion - converting prospects to members using digital tools and channels, and driving a desirable actions from a club’s member base. I looked at digital conversion techniques from other industries that inspired us, and how they can be applied to the fitness industry.

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Club Management

The 3 Biggest Reasons to Build an App That Integrates With ABC Financial

Today, having a good member management and billing system (MMS), like ABC Financial, is not the only prerequisite for running a successful club. In an increasingly mobile-driven world, launching a Club Mobile App is quickly becoming a requirement and one of your members' most demanded club amenities. However, just launching any mobile app is not enough. Your app needs to become the center of your club's fitness experience, meaning it should integrate with all of your club technology, especially your MMS.

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Club Management

ICYMI: Greg McKeown on Essentialism at #IHRSA2016

In case you missed it (ICYMI), Greg McKeown, CEO of This Inc., began Day 2 of #IHRSA2016 with a keynote address about the value of essentialism in modern leadership.

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Club Management

3 Gym Marketing Ideas to Turn Your Club Brand Into a Lifestyle Brand

With club memberships steadily increasing over the last 15 years (from 32.8 million in 2000 to 54.1 million in 2014), it’s evident that fitness is becoming a bigger part of Americans’ lives. But fitness is more than an hour on the treadmill or skipping ice cream once a week. Living a healthy lifestyle is something that people are thinking about all day, not just when they are actively working out.

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