Marketing

What are Leading Health Clubs Doing on YouTube?

Despite global popularity, YouTube remains an untapped channel for many health club owners. How do you run a successful Youtube channel and what types of videos should you post?

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Marketing Article

Why Your Club Needs a New Website

While many clubs already have a website with basic business information, members today expect a much more engaging web experience than they did in 2000, including interactive features, a modern design and useful content. If you combine a well-designed website with a regularly updated blog, your website will convert prospects into new members by itself.

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Marketing

Digital Marketing for Health Clubs Introduction: Your Marketing Pyramid

New technology has changed the way clubs do marketing. It not enough anymore to simply print out some flyers, run a newspaper ad and call it a day. It’s a nuanced, data-heavy and technologically savvy practice that can help your club acquire more members than ever before. Not sure where to get started? Are you using some digital marketing tools, but not in a coordinated way?

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Marketing

3 Easy Ways to Promote Your Gym

It’s no secret that membership sales are the most important part of operating a successful gym, and running promotional campaigns is the easiest and most effective way to reach prospective members. Even the best sales staff will have times when new members are hard to come by. If you’ve experienced a lull in membership sales it may be time to rethink how you’re attracting customers.

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Marketing Article

How to Run a Year-Round Referral Contest

Maintaining a steady stream of new referrals is vital for any health club. Many clubs allow members to make referrals year round, but find that many of their referrals come in during contests. But what if you could run a successful referral contest every day? New technology makes creating a successful daily referral machine possible.

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Marketing Article

6 Essential Benefits to Look for in a Club Rewards Program

The rise of digital and mobile technologies demand an upgrade to the way we approach rewards programs in the fitness industry. With so many new high-tech options out there, it’s tough to determine what rewards program is right for your club. What are the features your program needs to engage your members and unlock powerful marketing opportunities?

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